Vox Media, in partnership with Digitas North America, is proud to announce the release of our latest study, “Human-Minded Creativity in A World of AI.” This comprehensive research provides a human-centric perspective on the role of AI in creativity, offering valuable insights for brands aiming to connect with consumers in an increasingly AI-driven world. Key research highlights include: 81% of people question online content authenticity 55% believe human creativity will always outpace AI 67% say AI enables creativity, but 74% view authenticity as uniquely human On August 22nd, join Vox Media and Digitas for an insightful exploration of AI’s impact on content creation and human creativity. Our experts will dive deep into the findings of our groundbreaking new research study. You can register here: https://lnkd.in/eRkrFZ8g
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Founding Partner at Well-Oiled Marketing | Performance-Driven Digital Marketing Strategy & Execution
Can AI truly replicate the nuanced creativity of the human mind? The answer is layered. Yes, AI can produce content at an unprecedented scale and speed. However, the essence of content that resonates—emotion, empathy, and personal touch—remains uniquely human. Here’s how we balance the scales: Use AI for drafts: Leverage AI to create first drafts, but always infuse them with personal insights and perspectives. Edit Output: No AI tool can fully grasp the brand voice or audience nuances like a human can. Editing ensures the content remains true to our voice. Fact-check: AI might retrieve information based on its programming but validating these facts and their current relevance is critical. Embracing AI in content creation is not about replacing the human element; it’s about augmenting our capabilities and letting us focus on what truly matters—connecting with our audience on a personal level. 🤖❤️ #DigitalMarketing #AIContentCreation #HumanTouch
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Discover The ChatFactory, the AI buying agent transforming how vendors engage buyers with personalized content, enhancing sales and reducing costs. Read the full news - https://lnkd.in/d_R4HCd3 #AI #ContentIntelligence #BuyersJourney #MarketingTech #SalesEfficiency #ChatFactory #techedgeai
Revolutionize Your Buyer's Journey with ChatFactory: AI-Powered Content Intelligence | Techedge AI | Latest AI & Technology News Today
https://www.techedgeai.com
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The Met Gala goes virtual? 🤳 AI deepfakes are taking over the internet, showing us celebrities in bold, innovative looks that challenge reality! 👨🎨 This blend of technology and creativity is super cool and a little mind-blowing—it's a masterclass in the power of visuals. As marketers, it's a reminder that boldness in our content can turn heads and spark conversations. Let's use AI not just to emulate, but to innovate and inspire. After all, isn't that what AI is for—to amplify human creativity and open new doors? Check out our blog - Why AI Should Be Your Ally Not Your Enemy https://lnkd.in/d7yk2F6x #MarketingInnovation #AIDeepfakes #ContentMarketing #VisualImpact
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While new technologies can help brands redefine themselves, humanizing generative AI systems is now more critical than ever. We talked to several marketers at #Brandweek about what they're doing in the space.
How Brands Are Humanizing AI
adweek.com
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I'm excited to share my latest project, "Remembering Reba," which showcases how off-the-shelf AI can be applied in a deeply human-centric way. By leveraging consumer technology, I've created an interactive platform that brings my Grandma's life stories to life, ensuring her legacy endures for future generations. This project highlights the powerful intersection of technology and personal storytelling, demonstrating the potential of AI to connect us with our past in meaningful ways. It’s a testament to how modern tech can be utilized to enrich our lives and keep cherished memories alive. Dive into "Remembering Reba" and discover how AI can transform personal history into an engaging narrative. You can always reach out to me here or at https://teds.digital to learn more. #AI #TechInnovation #DigitalStorytelling #HumanCentricTech
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Imagine AI that truly understands your brand 🌟 Large Language Models (LLMs) are revolutionizing communication by generating content that is consistent, creative, and aligned with your brand voice. LLMs utilize advanced algorithms to process and generate human-like text, transforming the way businesses interact with their audience. 🤖 Want all of that? Unlock AI's full potential with Rizzbuzz! 🚀 Our platform offers secure, seamless, and industry-tailored AI integration, ensuring your business stays ahead in the digital age. Learn more at http://rizzbuzz.com #LLM #LargeLanguageModels #RizzBuzz #AIIntegration
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💬 In today’s digital landscape, finding the right balance between human creativity and AI is crucial. What is AI good at, what are humans best at, and how can we combine the two effectively? In our latest webinar, we explore how this balance can boost real-time engagement, distribute your content at scale, and, of course, see Kaltura’s AI in action! Click here and watch the full webinar now: https://lnkd.in/dv9NuWZe #GenAI #MarketingInsights #MarketingStrategy #Kalturawebinars
Insights that drive action: How AI enhances (not replaces) human decision-making
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My partner Jennifer Moss recently let her creative writing students experiment with AI, and the results were fascinating. While AI can be a valuable aid for research, idea generation, and streamlining workflows, over-reliance on it can stifle authenticity and voice – the very elements that make content resonate. The key is striking a balance, using AI as a tool but not a replacement for human creativity and emotional intelligence. As we integrate AI into our marketing strategies, let's embrace it thoughtfully, ensuring it amplifies rather than replaces the unique perspectives and storytelling skills that set our brands apart. https://lnkd.in/g_6MaEf6
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Mixed feelings around the use of #AI in both personal life and work life. Join Parks Associates and Adeia next week for a discussion around how AI is transforming how businesses operate and how consumers view and interact with entertainment devices and services. Key insights around: ➡ AI's role in everyday life + hidden impacts ➡ How businesses can harness AI to innovate and still maintain the big keyword - TRUST ➡ Creativity and generative AI ➡ Predictions for AI in the next 3 years REGISTER FOR THE COMPLIMENTARY WEBINAR HERE: https://lnkd.in/dVpp6ZUH #generativeai #content #contentproduction #advertising #conversationalai #consumers
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