VML HEALTH’s Post

Realizing true omnichannel strategy is the future of showing up consistently for consumers, but how can we deliver on this promise for health brands?   I discussed this, as well as the complexities that arise for health audiences in this space, at the Doceree roundtable at Cannes Lions International Festival of Creativity. Thanks to Steve Madden for the thoughtful discussion and check out key takeaways from the discussion here:

R.I.P. Omnichannel, Long Live Optichannel: Why Less Is More In Modern Marketing https://drumup.io/s/56P6Sp #marketing #digital #digitalmarketing #helpopedia #helpopediaedutech #hiteshchhatralia

Navigating retail and eComms marketing buzzwords can be confusing. Omnichannel marketing is often touted as the holy grail, but what does it really mean? Simply having "all the channels" isn't enough. Omnichannel requires seamless integration, data utilisation, and crafting consistent, personalised experiences. It's a game-changer when executed right, but many businesses are unsure how to move through growth plateaus as they become stuck in multichannel strategies. Our recent four-part blog (first one linked below) helps you uncover where you are on your omnichannel journey and guides you on the next steps. Are you ready to benchmark your strategy? https://lnkd.in/espNHy_4 #omnichannelmarketing #marketingstrategy #customerexperience  #businessinsights

Operating across multiple channels is a given for many brands — but how are forward-thinking brands innovating across physical and digital touchpoints to meet consumers’ ever-increasing expectations? It’s time to evolve from thinking about omnichannel in its current state to crafting fully realised omni experiences, according to the experts at Tag. https://ow.ly/B3Je50Q3mce #partnercontent

Discover our latest insights on MM+M and dive deep into the powerful discussions on optimizing your omnichannel strategy! With Omnichannel communication becoming the new standard for many brands, the healthcare sector looks forward to groundbreaking ideas taking shape. 🚀 Several renowned participants shared their valuable insights at the Doceree-hosted roundtable at the Cannes Lions International Festival of Creativity. 💡 Read along to find out how you can strengthen connections by bringing all efforts into a unified place to work through roadblocks and overcome challenges. Assess your omnichannel performance with our Omnichannel Maturity Index. #Omnichannel #CustomerExperience #Cannes2024 #HealthcareInnovation #Healthcare #CannesLions #FestivalofCreativity

Omnichannel marketing is the new standard for HCP engagement — enabling pharma companies to provide a better experience for HCPs and more relevant communications at scale. Download our free guide which provides a full explanation of omnichannel strategy and Anthill’s experience of how to embed it across your organization. #omnichannel #omnichannelmarketing #strategy

Omnichannel Marketing: The future In today's interconnected world, the modern consumer engages with brands through various channels, spanning social media, online platforms, physical stores, and customer service touchpoints. Omnichannel marketing has evolved from being an option to a necessity for businesses striving to deliver a seamless and integrated customer experience. This comprehensive guide delves into the strategies, hurdles, and advantages of adopting a successful omnichannel approach, positioning your brand for success in a competitive marketplace. Understanding Omnichannel Marketing Omnichannel marketing is a cross-channel content strategy that organizations employ to enhance user experience and foster stronger relationships across all touchpoints. Unlike multichannel marketing, which focuses on brand presence across multiple platforms, omnichannel marketing aims to unify and integrate these channels to ensure a consistent and smooth experience for customers. Why Choose Omnichannel? Click here to read more https://lnkd.in/dMWAe2wn #OmnichannelMarketing #CustomerExperience #MarketingStrategy #Retail #CustomerEngagement #DataDrivenMarketing #CRM #CustomerJourney #DigitalTransformation #FutureofMarketing

Is your brand ready for omnichannel? See how we created a surprisingly simple brand experience here. https://okt.to/zapKtc #omnichannelmarketing #lifesciences #customerengagement #marketingstrategy

Is omnichannel marketing dead? Introducing "optichannel" - the new paradigm for marketing in an age of consumer choice overload. Brands are learning that more channels and touchpoints isn't always better. Consumers are exhausted by endless options and tuning out the noise. The antidote? Thoughtful curation. Streamlining marketing to the most impactful channels. Doing more with less. I'm excited to see examples of brands successfully adopting an optichannel approach. Focusing on quality over quantity to boost engagement and loyalty. How is your brand optimizing its marketing mix? Share your thoughts below! Source: https://lnkd.in/gq_gYc7k ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

Successfully bridging the digital-physical gap often comes down to strategic omnichannel #marketing   This Quad piece outlines a plethora of reasons why.