Vlad Serenko, MBA’s Post

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Dec 5 Ottawa, Canadian Security Showcase

In 6 weeks the Future of Pharmaceutical Marketing Summit 2023 runs! Many companies like Takeda, Boehringer Ingelheim, AstraZeneca, Bayer, Trudell, Teva, UCB, Seaford, Taro, Otsuka, Emergent Biosolutions, J&J’s Kenvue, and Servier to name a few are sending large teams of their marketing and sales executives because: - their sales teams are not following their plan of action, the whole messaging can be misaligned - reps lack customer centricity and there's no solid no process to get there (SUN method Coloplast case study) - earned media is disconnected from the rest of the marketing strategy (hear from Novartis, Pfizer, Novo Nordisk) - outdated AI and marketing automation is the new norm and quantity isn't cutting it anymore because everyone else is doing it too - they want to know what is working as of right now in September and October to deliver targeted content to HCP's (with Aequus, Eli Lilly, and GSK). Sounds familiar? 😓 Can discuss! Still some options for last-minute groups left. #FutureOfPharmaMarketing #FPM2023 #PharmaMarketingCanada

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