VivaWomen! UK’s Post

🌟 Big news! 🌟 I'm thrilled to announce that NielsenIQ Beauty will be attending and sponsoring the upcoming WWD Beauty CEO Summit! 🎉 This event brings together top executives in the beauty industry to discuss trends, innovation, and consumer behavior. As the global leader in consumer intelligence, NielsenIQ empowers beauty retailers and brands to make informed decisions and drive growth. We're excited to be part of this event again this year and look forward to connecting with industry leaders down in Miami! #NIQBeauty #WWDBeautyCEOSummit #Beauty #ConsumerInsights #Data #TheFullView

I recently had the privilege of being on-site with one of our brand clients' research and product innovation teams this past week. As I shared with those less familiar with our work, it all boiled down to a clear, bold truth: "The more you understand someone, the better you can take care of them." At DashLX, that’s our core purpose and in our DNA as a company. We dive deep into the Lived Experience (LX) of humans because every story matters. We empower outdoor & lifestyle brands to truly know their audience—so they can create products, services, and experiences that take better care of their people. It’s simply about building authentic, long-lasting relationships that benefit both the brand and its most valuable asset: a loyal consumer. 🙏 Let's go... #livedexperiencedata #caretakerbrands

What a week at Circana! We’ve been on fire with exciting developments and impressive industry insights! Here’s a quick recap of our latest news: 🔔 Big Announcement: We’re thrilled to welcome Holly Johnson Knightly as our new CFO! Holly has been a driving force behind our global finance and transformation efforts, and we’re beyond excited to see her leadership continue to propel Circana forward. Kudos to Anne Bramman for her incredible contributions during our journey of merging IRI and NPD into the powerhouse that is Circana! 💪 https://lnkd.in/eBGayhp8 💄 Beauty Industry Boom: The U.S. prestige beauty market grew by 8% in the first half of 2024, reaching a staggering $15.3 billion! Fragrance is stealing the spotlight, but makeup, skincare, and hair care aren’t far behind. The premiumization trend is real—see for yourself here: https://lnkd.in/eqZwWDFz 💡 Marketing Must-Read: Don’t miss our latest blog on the third-party cookie conundrum by Michael Ellgass and Michelle Pope Snell! With Google’s cookie changes looming, it’s time to diversify audience targeting strategies, and we’ve got the tips to keep you ahead of the curve: https://lnkd.in/eMSAW33C 🎙️ Food for Thought: Sally Lyons Wyatt cooked up some hot takes on NPR, discussing how inflation is stirring up America’s dinner plans! Consumers are making smart choices in grocery aisles, with more folks opting for premium brands as a little treat. Hungry for more? Dig in here: https://lnkd.in/eJAVTN2V Stay tuned for more next week as we continue to lead the charge in consumer behavior insights! #ConsumerInsights #MarketingTrends #BeautyIndustry #FoodInflation

Last week I had the honour to moderate an insightful panel at the FUTR Group London event! 🎤 We dove deep into the challenges and opportunities of connecting with younger generations. Here are some key takeaways: 💡 Attention deficit is real - but what motivates them to take action? How do we package stories or experiences concisely yet impactfully? 🌐 Channels to connect are evolving - it's key for brands to be clear on the role each channel has as part of the omnichannel experience they want to engage consumers in - Matt Thorne told us from Reboxed® 📚 Content strategy matters - from free recipe content to bold collaborations, brands need to offer value beyond the product as does Amelia Christie-Millerfrom Bold Bean Co 📊 Data-driven decisions are crucial for understanding what cosnuemrs need before evolving the consumer experience and invest in the right technology to deliver it - Desi Reuben-Sealey, UXMC from Victorinox 🗣️ Listening to customers is key for product evolution, as highlighted by Daniel Whitehead from Cuvva's constant feedback loop. 📈 Everyday data reveals new insights - embracing a growth mindset is essential. 🔍 Distilling the right audience from vast data pools is a challenge, but essential for driving conversion. Always start with giving! It's the cornerstone of successful engagement and my personal belief ;-) Thank you again wonderful panelists and event organiser Fleur Jonker! Manifesto Growth Architects #FutrEvent #PanelModeration #YouthEngagement #DataDrivenInsights

In today’s fast-paced world, where consumer preferences change in the blink of an eye and feedback is instant, brands that can’t keep up are left behind. Not being able to leverage the vast ocean of online data in real-time is a huge disadvantage. To stay ahead, you need a complete view of your brand’s Digital Brand Equity—one that unites Salience, Affinity, and Advocacy, all in real-time. That’s where Brand SAY comes in. 🚀 As the first platform of its kind, Brand SAY empowers CPG brands to anticipate, understand, and act swiftly, calculating a real-time Digital Equity Score that helps you continuously monitor and manage your brand's health. Join us for the official launch of Brand SAY and see how it’s changing the game for CPG companies. 🗓️ Date: 26th September 🕒 Time: 4:30pm SGT Reserve your spot now: https://lnkd.in/g2eeid3E #BrandSAY #DigitalEquity #CPGInnovation #BrandHealth #AIforBrands #LaunchEvent #StayAhead

☀️ Summer's here, and pharma brand planning is in full force! 🏖️ I've been immersed in industry trends, chatting with clients and connections about innovative ways to connect with HCPs. It's clear that bridging the live and virtual worlds is a top priority. Did you know Duuzra's all-in-one engagement platform can help you master your omnichannel strategy? 💡 From in-person meetings to virtual events and on-demand content, we've got you covered. Want to learn more? Drop a comment below sharing your biggest HCP engagement challenge! Let's find a solution together. 💬 #pharma #medcomm #healthcare #engagement #hcp #duuzra #brandplanning #summer #industrytrends

LELO CMO Luka Matutinovic took the stage at eCommerce Expo and Technology for Marketing to discuss "Marketing in the Post-Pandemic Era: Wellness, Innovation, and Agility." In a world where health and wellness are taking centre stage, Luka shared insights on how pleasure and empowerment are shaping consumer preferences, especially as we adapt to cultural and generational shifts. Reflecting on the 20-year legacy we've built at LELO, Luka highlighted how proud we are to have been pioneers in promoting the importance of sexual wellness and how far the industry has come. He touched on the evolving nature of consumer behaviour and the importance of innovation - both in our products and our approach to marketing. Staying agile and responsive to trends has never been more crucial, and content remains a powerful tool for doing just that. Looking forward to continuing our journey of innovation and pushing boundaries in the world of wellness! ✨ #LELO #ComeTogether

We’re #HavasProud to launch a special report of our Meaningful Brands™ study! Titled “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,” this groundbreaking Special Report presents a close-up and comprehensive look at how Meaningful Brands™ can more successfully connect with and court the nation’s Asian, Black and Hispanic populations across multiple generations.     For the last 15 years, our Havas Meaningful Brands™ report has studied brand value, new behaviors, shifting cultural dynamics, and priorities for businesses and brands.    Meaningful Brands™ win loyalty, occupy a bigger space in culture, and are poised for long-term growth. And here’s the proverbial cherry on top: most Meaningful Brands™ have stronger bottom lines—outperforming the stock market by 222% with an annual average rate of +7.52 points!    Connect with us and learn how to build more meaningful connections with your diverse consumers. https://lnkd.in/ed8sqhQP   #OneHavas #MeaningfulBrands #MeaningfulMedia

Our CEO Jasmine Bina's talk “How Brands Create New Units of Culture To Win New Audiences”, has been selected for the SXSW PanelPicker and it’s a deep dive on how brands can do exactly that: seize tremendous opportunities in the places where we’re still using outdated rulers to measure new forms of culture. We have over 20k amazing readers of our newsletter and every one of you has been instrumental in our growth as an agency. If our content has helped you in your work and you want to see this talk, help us get it on the SXSW stage by voting for it at the link below! https://lnkd.in/gP27zT5B More Details: Everywhere you look, our cultural rulers have become outdated. - Marriage is about self-actualization but we still measure in units of love. - Travel is about emotional restoration but we still measure in units of leisure. - Wellness is about rebirth but we still measure in units of health. The places where we’re using old rulers to measure new things hold tremendous opportunity for brands to capture new audiences. When a brand changes the things we measure, it also changes what we buy. There’s a strategy to creating new units of culture, and the brands that do it right will thrive. #ApplicantatSXSW #APPLICANTatSXSW #SXSW

🌟 Discover the Secrets to Engaging Modern Beauty Consumers at the 2024 Beauty Leaders Summit! 🌟 Join us for a compelling presentation by Camille Biette, Director of Beauty, Health & CPG at #Google, at this year's Beauty Leaders Summit. 🙋♀️ In her session, "Decoding Beauty Shoppers and Behaviors," Camille will unveil the latest consumer trends that are shaping the beauty industry. 🔍 What to Expect: 👀 Insightful Analysis: Using a mix of #Google and #YouTube analytics paired with findings from the #ConnectedBeautyShopper study by Kantar, Camille will delve into the evolving preferences and behaviors of beauty consumers. 👀 Strategic Touchpoints: Discover the most impactful consumer #touchpoints and learn what triggers are driving brand loyalty and purchase decisions today. 👀 Trend #Forecasting: Gain a deeper understanding of how digital platforms influence consumer engagement and what this means for your business strategies. 👉 Don’t miss out on this invaluable opportunity to brainstorm and network with other deicision makers! Reserve Your Seat Now! https://lnkd.in/db_n-N9R #BeautyLeadersSummit #ConsumerBehavior #DigitalMarketing #BeautyIndustry #GoogleInsights