Unbeknownst to me, I cracked the elusive code, securing my initial 4-figure client from Belgium amidst the challenges of Covid, and repeated the feat in 2023! By sidestepping these three pitfalls, you're on the brink of cementing a trusted brand:
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1. **Neglecting Personalization**: Luxury clientele expect personalized experiences. If you're not customizing your offerings to meet their unique needs and preferences, you're missing out. Fix this by investing time in understanding your clients' preferences, keeping detailed records of their preferences and past interactions, and tailoring your services or products accordingly.
2. **Ignoring Exclusivity**: Luxury clients seek exclusivity and uniqueness. If you're not making them feel special or offering limited edition products/services, you're losing their interest. To fix this, create exclusive offers, limited edition items, or VIP experiences that are only available to your luxury clientele. This creates a sense of privilege and exclusivity, enticing them to engage with your brand.
3. **Lacking in Brand Image and Reputation**: Luxury clients value prestige and quality. If your brand lacks a strong image or reputation in the luxury market, it can deter potential clients. To fix this, invest in building a strong brand identity, focus on quality over quantity, collaborate with other reputable luxury brands, and leverage influencer marketing to enhance your brand's credibility and visibility within the luxury market.
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Thank you Viva Technology & Harley Finkelstein (Shopify ) for this great opportunity! Just too bad I lost my voice the day before in Festival de Cannes ✨🎥😎