Viseven’s Post

👩⚕️ Understanding US HCP Perceptions of Pharma Messaging: Explore the latest insights from CMI Media Group’s report on US HCP views of pharma manufacturers and their communication strategies. 🤔 Impact on Pharma Media: What quick pivots can brands action based on these insights on US HCPs? #solli #solliglobal #globalpharmamedia #cmimediagroup #HealthcareMarketing #PharmaInsights #HCP

Non-personal promotion plays a crucial role in patient marketing within the pharmaceutical industry. By focusing on informative and educational content rather than direct promotion, companies can build trust and credibility with patients. Utilizing targeted strategies and compliant messaging, non-personal promotion can effectively reach and engage the target audience. Embracing this approach can lead to better patient understanding and decision-making regarding their healthcare options. #PharmaMarketing #PatientEducation.

According to a survey by Boston Consulting Group (BCG), 84% of physicians want to maintain or increase online interactions with pharmaceutical companies. Interestingly, the same report showed that 60% of healthcare professionals (HCPs) prefer learning about new prescription products during in-person visits from pharmaceutical sales representatives. In this hybrid communication environment, eDetailing is a great way to engage with HCPs. What can we at Viseven tell you about eDetailings? • eDetailers have transformed direct-to-consumer advertising in the pharma industry. • These tools serve as visit cards for pharma reps visiting HCPs, so their quality cannot be underestimated. • Personalization in them goes beyond just addressing HCPs by name. HCP profiles are used to adjust the content, ensuring it’s relevant and engaging. • Depending on the marketing approach, this method can be divided into self-detailing and remote detailing. We have more practical and valuable information for pharma marketers in our eDetailing guide. This guide helps you choose an agency that understands your vision and has the skills to deliver successful and impactful eDetailing. You’re just one click away from accessing it ⬇️ https://lnkd.in/dPz3RnSD

Pharma Marketers, are you ready for Digital Pharma East this September? This is your chance to immerse yourself in the premier event for pharmaceutical marketing professionals. Experience groundbreaking content and connect with industry leaders through unparalleled networking opportunities. Don’t miss out—register today! Stay updated on all Fierce events by following Fierce Life Sciences Events #DigitalPharmaEast #PharmaMarketing #Networking

The pharmaceutical industry is now moving to a more data driven approach when engaging with HCPs and it is our priority to equip our people with the necessary tools and knowledge to meet the accelerated digital evolution. See how we are staying ahead of the digital curve while unlocking the full potential of our digital resources across the 13 markets in the APAC region to drive improved outcomes for our healthcare partners and patients.

🔍 Unlock the power of healthcare insights with NoeticInsight! As the global healthcare market rapidly evolves, staying ahead of the curve is crucial for pharmaceutical marketers. 📈💊 By connecting you with physicians, KOLs, and industry experts, we provide tailored insights to navigate the complexities of the healthcare landscape. Leverage our expertise to: ✅ Identify unmet needs ✅ Optimize product positioning ✅ Drive innovation and growth Read more: https://ow.ly/kUC650SsSCV #HealthcareMarketResearch #PharmaceuticalMarketing #PatientOutcomes #NoeticInsight

The world of #Pharma #marketing is rapidly transforming and what worked a few years ago might no longer be the best growth strategy today. 📉 With the rise of digital marketing channels and a decline of face-to-face access of Pharma to HCPs, the way physicians are consuming information has drastically evolved. 🔑 So, understanding the individual marketing preferences of physicians is key.   At PharmaForceIQ, our mission is to make marketing in the pharmaceutical industry more efficient through our state-of-the-art dashboard. FIND OUT MORE: https://lnkd.in/e_qgWqmZ

What’s key to driving commercial success in the pharmaceutical and biotechnology industries today? 🤔 Three things: ✔️ Delivering engaging digital experiences for healthcare professionals (HCPs) across channels ✔️ Building websites and HCP portals to drive engagement ✔️ Creating personalized digital content at scale – while staying compliant. So how do you achieve this? Well, in our brand-new white paper, you’ll learn exactly that 👉 https://brnw.ch/21wGGdZ #magnoliacms #magnoliadxp #dxp #digitalengagement #biopharma #lifesciences

At Evaluxe , we're thrilled to embark on this LinkedIn journey to connect, collaborate, and share our passion for revolutionizing pharmaceutical marketing. Who Are We? We're a dynamic team dedicated to pioneering marketing strategies that bring life-changing pharmaceutical products to the forefront. Our mission? To improve global healthcare outcomes through innovative marketing solutions. What Sets Us Apart? 🔬 Expertise: With years of industry experience, our team combines expertise in marketing and pharmaceuticals to navigate the ever-evolving landscape of healthcare solutions. 🌐 Global Reach: We're not just local; our strategies have a global footprint, impacting diverse communities and markets worldwide. 💡 Innovation: We thrive on innovation, consistently exploring new avenues to showcase pharmaceutical products effectively while embracing the latest trends. What to Expect from Us? 🤝 Engagement: Get ready for thought-provoking discussions, industry insights, and updates on breakthroughs in pharmaceutical marketing. 📈 Success Stories: Stay tuned for success stories, case studies, and testimonials highlighting our impactful campaigns and achievements. 👥 Connection: Let's connect! We're excited to engage with industry peers, professionals, and anyone passionate about transforming healthcare. Join us on this journey of innovation, collaboration, and excellence in pharmaceutical marketing #PharmaMarketing #InnovationInHealthcare #CompanyLaunch #JoinTheJourney

Standing out in today's competitive market is crucial for your pharmaceutical business! A strong marketing strategy can help you establish a strong brand identity that resonates with your target audience. By showcasing your commitment to quality, safety, and innovation, you can build trust and credibility with consumers and healthcare professionals.