Viseven’s Post

"Engagement" is a well-known term in marketing, and within the pharmaceutical industry, it assumes a particular form known as HCP (Healthcare Professional) engagement. While you may frequently encounter and use this term, it's crucial to recognize that traditional engagement strategies have become outdated. As the world evolves, so do the methods for capturing the attention of your target audience. Striking the perfect balance is a significant challenge. Many pharmaceutical companies and agencies face substantial obstacles that prevent them from reaching as many potential patients and healthcare professionals (HCPs) as possible. In this post, we will explore the concept of HCP engagement in depth ⬇️ For additional insights, be sure to check the comment section for bonus material created by Viseven CEO Nataliya Andreychuk, featured on pharmaphorum!

👩⚕️ Understanding US HCP Perceptions of Pharma Messaging: Explore the latest insights from CMI Media Group’s report on US HCP views of pharma manufacturers and their communication strategies. 🤔 Impact on Pharma Media: What quick pivots can brands action based on these insights on US HCPs? #solli #solliglobal #globalpharmamedia #cmimediagroup #HealthcareMarketing #PharmaInsights #HCP

In the pharmaceutical industry 💊 , success hinges on organic prescription growth – doctors prescribing medications based on genuine value for their patients. #Revosuite goes beyond traditional detailing tactics to empower your sales team and cultivate this organic growth 📉 : Boost Detailing Adoption: Many reps struggle to consistently utilize detailing materials during HCP visits. →Revosuite tackles this challenge by: 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: Automated workflows guide reps through effective detailing practices, ensuring key information is presented consistently. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: RevoSuite facilitates ongoing content evaluation based on real-world detailing data. This data insights ensure reps are armed with the most impactful messaging for HCPs. 𝗧𝗵𝗲 𝗥𝘅-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗶𝗻𝗱𝘀𝗲𝘁: Traditionally, reps might focus on targets and sales volume. RevoSuite cultivates an "Rx-Driven Mentality," emphasizing the importance of educating HCPs and driving organic prescriptions. P.S. How do you measure the success of your detailing efforts? 🤔 Share your experiences and insights on fostering an Rx-Driven approach in your Pharma sales team!

We are thrilled to share an insightful video from Dr. Muhammad Danyal Javed, a renowned healthcare marketer, in which he provides valuable 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 𝐟𝐨𝐫 𝐚𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐩𝐡𝐚𝐫𝐦𝐚𝐜𝐞𝐮𝐭𝐢𝐜𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬. In this video, Dr. Javed highlights key strategies that newcomers should focus on when applying marketing principles in the field of healthcare. His expertise and practical tips offer a solid foundation for anyone looking to excel in pharmaceutical marketing, making this a must-watch for those eager to make a mark in the healthcare sector. At Cure and Craft, we believe in amplifying the voices of industry leaders and experts. We encourage pharmacists and healthcare marketers to share their own videos, tips, and advice on how to navigate and succeed in the ever-evolving pharmaceutical marketing landscape. Send your contributions to [email protected], and let’s work together to empower the next generation of healthcare professionals! #PharmaceuticalMarketing #HealthcareMarketing #MarketingTips #PharmacyProfessionals #HealthcareInnovation #CureAndCraft #HealthcareInsights #PharmacistAdvice

🔍 Day 1: Enhancing HCP Engagement in the Pharmaceutical Landscape Welcome to Day 1 of our five-day series on customer journey mapping tailored specifically for the pharmaceutical industry in the UK. Today, we focus on the initial stage of engagement: how healthcare professionals (HCPs) become informed and engaged with new treatments and solutions, ensuring compliance with ABPI guidelines. 📊 Key Aspects of HCP Engagement: - Educational Content: Provide HCPs with data-driven insights and balanced information that supports their clinical decision-making process. - Awareness: Highlight how understanding patient needs and treatment gaps can inform HCPs about the potential benefits of new therapies, facilitating informed discussions based on patient care priorities. 🛠️ Strategies to Enhance HCP Engagement: - Transparent Communication: Ensure all information is clear, compliant, and provides substantial educational value. - Ethical Marketing Practices: Align all marketing efforts with ABPI guidelines, focusing on adding value through knowledge rather than direct promotion. 🤔 Implications for Pharma Marketing: Mapping out how HCPs engage with pharmaceutical information allows companies to better support HCPs in their roles, providing them with the tools they need to make informed decisions that ultimately benefit patient care. 🤔 Are your engagement strategies truly resonant with HCPs? 🤔 Are your engagement strategies truly resonant with HCPs? 📩 To learn more about ethical HCP engagement strategies and how CMB Communications can help you navigate this complex landscape, contact us at [email protected]. #HCPengagement #PharmaMarketing #CustomerJourneyMapping #ABPICompliance #CMBCommunications

Are you ready to elevate your interactions with physicians and strengthen your relationships in the pharmaceutical industry? 💭 Effective HCP engagement is crucial to driving prescription lift. However, while many Pharma marketers are making the most of digital communications to connect with their target physicians, this approach alone won’t be enough for you to win their loyalty and build a long-lasting relationship with them. Explore some of our top strategies to increase the effectiveness of HCP engagement in your daily marketing efforts: 👉Understand Your Target HCPs Needs: Research and understand the specific needs of physicians in your target market to effectively tackle their pain points and offer pertinent solutions. 👉Provide Valuable Educational Resources: Share valuable information to establish your company as a trusted source by giving physicians insights into the latest research, clinical trials and treatment guidelines. 👉Leverage Digital Platforms: Share valuable content, participate in discussions, and respond to queries promptly to establish your company as a trusted resource. 👉Offer Tailored Solutions: Tailor your engagement approach to meet the specific needs of your target physician. 👉Support Clinical Research Collaborations: Demonstrate your commitment to advancing medical knowledge by actively supporting and collaborating on research initiatives through funding, resources, and expertise. 👉Establish Thought-Leadership: Share valuable knowledge and expertise to enhance your credibility and foster engagement with physicians, all while positioning your company as a thought leader. But that's not all... 🔍 Discover all 12 practical strategies to engage with HCPs, forge meaningful connections and navigate the complex healthcare landscape. FULL BLOG POST: https://lnkd.in/e7zvhwhD #B2B #Pharma #DigitalMarketing

🩺💼 Elevate Your Healthcare Strategy with MHN's Physicians Panel! 💡💊 Plan your project here: https://lnkd.in/er-_cxKu Hey pharmaceutical pioneers and healthcare marketers! 📣 Seeking the perfect platform to test your latest medicines, marketing campaigns, and healthcare innovations? Look no further than MHN's renowned Physicians Panel! Our panel boasts a diverse array of medical experts from various specialties, offering unparalleled insights into the dynamic healthcare landscape. From groundbreaking treatments to cutting-edge marketing strategies, our panelists provide invaluable feedback to help you refine your approach and drive success in the competitive healthcare market. With MHN, you'll have access to a network of leading physicians and clinicians who are dedicated to advancing patient care and medical innovation. Whether you're launching a new medication or exploring innovative treatment options, our Physicians Panel offers a robust platform to gather actionable insights and make informed decisions. Don't miss out on this opportunity to collaborate with top-tier healthcare professionals and elevate your healthcare strategy to new heights! Reach out to MHN today and discover how our Physicians Panel can empower your success in the ever-evolving healthcare landscape. #MHNInsights #PhysiciansPanel #HealthcareInnovation #Pharmaceuticals #MedicalExperts 🏥  #RepresentativeSamples #MarketResearch 🚀🔍 #QualitativeResearch #QuantitativeResearch #MHN #MHNInsights

The pharmaceutical industry is now moving to a more data driven approach when engaging with HCPs and it is our priority to equip our people with the necessary tools and knowledge to meet the accelerated digital evolution. See how we are staying ahead of the digital curve while unlocking the full potential of our digital resources across the 13 markets in the APAC region to drive improved outcomes for our healthcare partners and patients.

🔍 Unlock the power of healthcare insights with NoeticInsight! As the global healthcare market rapidly evolves, staying ahead of the curve is crucial for pharmaceutical marketers. 📈💊 By connecting you with physicians, KOLs, and industry experts, we provide tailored insights to navigate the complexities of the healthcare landscape. Leverage our expertise to: ✅ Identify unmet needs ✅ Optimize product positioning ✅ Drive innovation and growth Read more: https://ow.ly/kUC650SsSCV #HealthcareMarketResearch #PharmaceuticalMarketing #PatientOutcomes #NoeticInsight

Struggling to reach healthcare professionals in the US pharma market? We've got you covered! Our latest blog post outlines 7 steps to pharmaceutical digital marketing success that will boost your reach and engagement. Click the link below to get your FREE guide to US pharma digital marketing success! ➡️ https://lnkd.in/gmquJ559 #pharmamarketing #digitalmarketing #healthcare #pharmaceuticalindustry #reach #engagement #USmarket