Managing Director | Offshore Integrated Pharma Brand Insights - CI, FC, BA & MR | Ex-Novartis | Ex-GSK | Ex-Bayer
It might surprise people that most primary and secondary CI knowledge actually sits in the archives and is often not used in strategy documents (original form) such as IPS (Integrated Product Strategy, a 5-year long-term brand plan) or War Games (scenario plans). At AdametNext, we understand the strategic requirements of marketing teams; hence, our deliverables are always 90 to 100% ready for strategic meetings. This is only possible due to the prior inside-out pharma brand management knowledge we gained while working with the CXO or brand directors.
We are excited to meet our clients and colleagues at the Pharma CI Conference in Munich next month. Feel free to connect with our founder/MD, Virendra Kumar, who will be sharing his learnings from prior experience with leading global pharma companies such as Novartis, GSK, and Bayer.
