Vice President, Strategy & Intelligence at Klick Health | Ex-J&J | RWD Analytics | Healthcare Strategy | IIT Madras
I’m excited to share my latest article on a topic I’m fascinated by: the transformative power of customer experience in pharma. 🚀 In the current pharma landscape, traditional product-centric models are no longer enough. In my piece, I explore how redefining our “customers”—including healthcare providers, patients, regulators, and payers—and deeply understanding their journeys can lead to superior experiences and better outcomes for everyone involved. Here’s a look at what I cover: - Redefining “Customer”: moving beyond the product to truly understand the diverse needs of all our stakeholders - Engagement Ecosystems: creating a seamless, interconnected network of personal and digital touchpoints - Omnichannel Harmony: focusing on the overall customer journey rather than just individual touchpoints - Customer-Centric Metrics: shifting our success measures from traditional sales/script volume to metrics that reflect true customer satisfaction This journey demands cross-functional collaboration, cultural shifts, and advanced analytics. But the rewards? A more sustainable, growth-driven future that puts the customer at the heart of everything we do. Read the Full Article: https://bit.ly/3W91yuM At Klick, I help clients build integrated customer engagement strategies with data at its core. Lets connect if you're interested in this space. Drop your thoughts below 👇 #Pharma #CustomerExperience #HealthcareInnovation #DataDriven #MarketingStrategy #PatientOutcomes #CustomerCentricity
AI-Enabled Professional Driving Strategic Solutions and Client Success | Inmar Intelligence | Ex-ZS
2moThis is a fantastic article. It brilliantly captures the essence of a customer-centric approach in pharma. What stood out for me was the emphasis on co-creating with customers, which ensures their needs are met more accurately and drives meaningful outcomes. As rightly said, putting customers first isn’t just a theoretical idea, it’s a practical necessity!