Victoria Tourism Industry Council (VTIC)’s Post

Staying current with industry trends is crucial for success. Utilising resources from industry leaders like Tourism Australia makes this achievable for everyone. Tourism Australia is the Australian Government agency responsible for promoting Australia as a destination for both leisure and business travel. Their efforts support a sustainable and competitive tourism industry, benefiting the Australian economy and preserving the country's natural and cultural heritage. Discover the latest updates in the Australian travel and tourism sector with the most recent May 2024 Essentials release. It covers key insights from the Australian Tourism Exchange 2024, upcoming events, and the latest initiatives to boost the industry. For more information, please follow the link below: https://lnkd.in/gHWb_mxE #TourismAustralia #TravelIndustry #IndustryUpdate #TravelNews #TourismInsights #ATE24 #BusinessEvents #TourismDevelopment #AustralianTourism #TravelUpdates #TourismSector #IndustryTrends #TravelTrends

The travel and tourism industry is one of Australia’s largest industries, historically accounting for ~10% of annual GDP. The Australian tourism sector has stabilised. It is forecast to exceed pre-COVID levels from 2024, driven by the return of international tourism. Tourism operators, particularly regional and ecotourism operators, are preparing for an increase in demand following a recent period of soft trading. Download our latest Nash Tourism Insights via link below. #tourism #industrygrowth #investment #business

Why are you clearly marketing the position as nature positive World Tourism Organisation? Nature positive travel badging Organisations aligning under this position. It’s going to be green washing with legal changes coming. There seems to be a disconnect between sustainability silos. Commercial and marketing silos. Policy and results. Outcomes. The Sustainable Business silo needs to see this integrated. TLC Harmony noted. These reports are great and congratulations for getting together to write it. As a little aside, under the European greenwashing legislation can we still say Nature Positive in our strapline or labelling unless it has been evidenced clearly by quantitative science based data? The UK crackdown on greenwashing where fines of up to 10% of global turnover is also a warning about swinging about terms like nature positive, carbon neutral or eco-friendly. #world tourism organisation “Sustainability “Sustainable Tourism

#Serbia's focus is on sustainable development, with nature-packed experiences at the forefront. This article presents insightful case studies from various countries around the world, showcasing efforts to combat overtourism. It also highlights how many destinations are shifting their focus towards sustainable tourism practices. https://lnkd.in/dfypV7fJ

Today, on **World Tourism Day**, we recognize the transformative power of tourism in fostering cultural exchange, driving economic growth, and creating sustainable development opportunities. This year, the theme focuses on **"Tourism and Green Investments"**, a call to prioritize eco-friendly practices and ensure that tourism remains a catalyst for environmental protection and economic resilience. As we embrace responsible tourism, let's contribute to a future where travel enhances both the planet and its people.

Interesting read, there will surely be challenges such as the difficulties rural stakeholders might face in hosting tourists, but this is something more destinations should look deeper into. "The plan stated that the “attraction of inbound and other diverse and highly motivated travellers to rural areas has the potential to resolve over-tourism in some popular tourism destinations” and that the initiative can also “meet the growing global interest in sustainable tourism and demand for nature and activities, which will also contribute to achieving the Sustainable Development Goals”. An uptick in overnight stays is also expected to support improved employment opportunities and income security in the regions, including through accommodation, F&B and experience provision, according to the ministry." https://lnkd.in/gnMX2TCP #responsibletourism

The role of the DMO has changed considerably. More and more, destination marketing organisations are looking to better serve their whole community, not just those in the tourism and hospitality industry. However, destinations need more tools at their disposal to deliver effectively against these new objectives, and it all starts by asking yourself a fundamental question: why do you want tourism? https://lnkd.in/eCNjnr2f The Travel Foundation's Ben Lynam shares learnings from a new global research project into what makes a visitor economy more or less sustainable, featuring insights from expert industry leaders: Thijs de Groot, NBTC Netherlands Board of Tourism & Conventions; Katarina Thorstensson, Göteborg & Co; Marta Domènech Tomàs, Agència Catalana de Turisme / Catalan Tourist Board; Bernadett Papp, European Tourism Futures Institute; and Calum Matthews, 4VI Group [formerly Tourism Vancouver Island] Dive in to discover how you can demonstrate the ways your visitor economy contributes to broader community goals and to secure your organisation a seat at the wider placemaking table: https://lnkd.in/eCNjnr2f #destinationmanagement #destinationmarketing #tourism #sustainability #sustainabletourism

In recent years, I’ve seen a shift towards cultural tourism—a convergence where the rich tapestry of a country's history and heritage intertwines with modern travellers' desires. As travellers increasingly seek authentic experiences that connect them with local traditions, cuisines, and lifestyles, cultural tourism has emerged as a powerful force. It's about more than just ticking off landmarks; it's about immersing oneself in the heart and soul of a destination. For the travel and tourism sector, embracing and adapting to these evolving preferences is not just important—it's imperative. Understanding the nuances of cultural tourism allows us to innovate, stay competitive, and foster sustainable growth. What are your thoughts on this? 🔗 https://lnkd.in/decN5wgP #CulturalTourism #TravelTrends

Adventure Tourism Continues Growth Surge....   A report in Travel And Tour World finds that, “As of 2022, the adventure tourism market was valued at $324.90 billion and is projected to soar to $1,947.5 billion by 2032, achieving a compound annual growth rate of 19.5% from 2023 to 2032.”   It attributes the growth to “rising demand for sustainable travel options, a shift in consumer preferences toward experiential tourism, and the powerful impact of social media in highlighting lesser-known destinations.” Click here for the full report:   https://lnkd.in/eBPv5QM5 #incentivetravel #experiences #rewards

💡 As the global appetite for travel grows, it's imperative to consider our impact on the world's most delicate and treasured destinations, says Edward Ted Manning, member of The Club of Rome, as he sheds light on sustainable practises in tourism in the Americas. 📙 He introduces "Sustainable Tourism in the Americas," a book that spans the bustling streets of urban centers to the serene beauty of remote indigenous sites, offering a panoramic view of sustainable tourism across the Americas. 🌍 Manning highlights how destinations like San Miguel de Allende are reinventing themselves to manage the delicate balance between welcoming tourists and preserving their unique heritage and environment. ➡️ Read the full article to gain more insights into how we can make tourism a sustainable, enriching experience for all 👇 🔗 https://ow.ly/Yej350QpOO1 #ResponsibleTourism #SustainableDevelopment #EnvironmentalConservation #TheClubofRome