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In the wake of the success of the Women’s World Cup in Australia and the increase in support for, and investment in women’s football, we look at the proposed Tasmanian stadium, which will be the home of the recently named “Tasmania Devils”. As the newest team in the AFL, the grant of the license by the AFL to the Tasmania Devils is conditional on the construction of a new purpose built stadium. Amid public controversy and competing visions for the new stadium, the government must ensure that the development serves a broader range of purposes whilst also being economically viable. We review a successful model of stadium development evidenced by Perth Stadium, which highlights the combined power of government and the private sector in developing sports venues that have valuable flow on benefits for the community. https://ow.ly/AkJ350R8Ka2

In the wake of the success of the Women’s World Cup in Australia and the increase in support for, and investment in women’s football, we look at the proposed Tasmanian stadium, which will be the home of the recently named “Tasmania Devils”. As the newest team in the AFL, the grant of the license by the AFL to the Tasmania Devils is conditional on the construction of a new purpose built stadium. Amid public controversy and competing visions for the new stadium, the government must ensure that the development serves a broader range of purposes whilst also being economically viable. We review a successful model of stadium development evidenced by Perth Stadium, which highlights the combined power of government and the private sector in developing sports venues that have valuable flow on benefits for the community. https://ow.ly/QSwT50R9646

Become apart of the largest sports business community in Australia! We're excited to offer three distinct levels of involvement: Free Access, Premium Membership, and Corporate Membership. Our latest whitepaper is included in our premium and corporate memberships. It explores 'The American Trends Shaping The Business Of Sport In Australia'. Interested in learning more about the Ministry of Sport Membership? Schedule a chat with our team by clicking here: https://hubs.li/Q02lrBnt0 #ministryofsport #sportsbusiness #womeninsport #whitepaper #exclusivesportnews

In the wake of the success of the Women’s World Cup in Australia and the increase in support for, and investment in women’s football, we look at the proposed Tasmanian stadium, which will be the home of the recently named “Tasmania Devils”. As the newest team in the AFL, the grant of the license by the AFL to the Tasmania Devils is conditional on the construction of a new purpose built stadium. Amid public controversy and competing visions for the new stadium, the government must ensure that the development serves a broader range of purposes whilst also being economically viable. We review a successful model of stadium development evidenced by Perth Stadium, which highlights the combined power of government and the private sector in developing sports venues that have valuable flow on benefits for the community. https://ow.ly/V1mh50R8zer

Yesterday I was lucky enough to attend the #LiveLongerBetter Celebration event and to listen to an amazing range of inspiring speakers bring to life the collaborative work that has taken place across the country. Thank you Annie Holden and Sir Muir Gray for your energy in driving this forward. I am still digesting what I heard but some initial reflections are: ·     Why it is important - Events like this remind me of why I am passionate about working in this industry. Physical activity, movement and sport does change people’s lives for the better. Enabling people to live longer happy and healthier lives, reducing loneliness and improving community cohesion.  But huge inequalities still exist, and change will only continue to be made if we work together connecting the system at a national level and local level, I want to play a role in making this happen. ·     Its not simple! We have the evidence of the huge impact being physically inactivity has from a health and economic perspective. Some amazing work from partners was shared across the day so why is not more change happening? We need consistent policy asks to make changes across multiple sectors and levels and need cross sector buy in. ·     We need to meet people where they are at – not just geographically but understanding their situation and barriers and motivations. Peoples lived experiences need to be embedded within our work and we must not assume we know what they are. I am looking forward to the release of the @WeAreUndefeatable Big Talk report to bring this to life. ·     Importance of behavioural science and language. What are our consistent messages? What resonates with people? Do we need to reinforce that something is always better than nothing, focus on what people can do for themselves. We have more work to do to ensure we build confidence around reassuring people, family and friends that moving move out ways perceived risks. ·     People age at different rates – people with different lived experiences, living in different parts of the country age differently. This reinforces the importance of incorporating movement across all aspects of the life cycle. ·     Disease is caused by the environments we live - we have designed movement out of our lives. The link between active environments and making it safe and easy for people to move more in their everyday lives is vital. It was also great to catch up with colleagues at the events and make new connections. Thank you to everyone that organised and presented at the event.

Stay tuned on SportAccord 2024 Insights series⬇️ When IFs and rights holders are facing opportunities and serious structural challenges, Roger Mitchell – CEO of Scottish Professional Football League & author of ‘Sports Perfect Storm’ shares some key tips at the stage⬇️ #WhereSportMeets #SportBusiness #SportAccord

Stay tuned on SportAccord 2024 Insights series⬇️ A core theme at the #SportAccord Plenary session was how the hosting of major sports events could drive economic and social progress at local and international level. Read more for important take-aways⬇️ #WhereSportMeets #Sportbusiness

Sport has always been central to the Australian way of life, and the 2023 Women’s World Cup in Australia was hugely successful. In this article Hilary Cure and Matt Sercombe look at the proposed Tasmanian stadium, which will be the home of the newest AFL team, the recently named “Tasmania Devils”. Amid public controversy and competing visions for the new stadium, the government must ensure that the development serves a broader range of purposes whilst also being economically viable. They review a successful model of stadium development evidenced by Perth Stadium, which highlights the combined power of government and the private sector in developing sports venues that have valuable flow on benefits for the community. https://ow.ly/kk1k50R925U #StadiumDevelopment #infrastructure #sportinfrastructure #socialinfrastructure

In the wake of the success of the Women’s World Cup in Australia and the increase in support for, and investment in women’s football, we look at the proposed Tasmanian stadium, which will be the home of the recently named “Tasmania Devils”. As the newest team in the AFL, the grant of the license by the AFL to the Tasmania Devils is conditional on the construction of a new purpose built stadium. Amid public controversy and competing visions for the new stadium, the government must ensure that the development serves a broader range of purposes whilst also being economically viable. We review a successful model of stadium development evidenced by Perth Stadium, which highlights the combined power of government and the private sector in developing sports venues that have valuable flow on benefits for the community. https://ow.ly/lOUL50R8MN4

Odense Boldklub (OB), one of Denmark's historic football clubs, have faced significant challenges on the field in recent years, culminating in relegation last season. Yet, the club have managed to achieve remarkable commercial success despite these sporting setbacks. Odense Boldklub’s commercial director, Jack Jørgensen, shares the strategies that have turned these challenges into victories. 1: How did OB achieve commercial success despite poor on-field performance? In 2018, OB shifted its focus from relying on sporting results to enhancing the fan experience and community engagement. This strategic pivot included initiatives like creating a talent program for young entrepreneurs, opening matchday fanzones with local music and food, and developing targeted marketing campaigns. These efforts increased matchday revenue by 160% and significantly boosted season ticket sales and attendance. 2: What role did community engagement play in OB’s strategy? OB worked to strengthen its connection with the local community in Odense. The club engaged residents within a 5 km radius of the stadium, promoted local talents through initiatives like Start OB, and involved educational institutions to attract young fans. 3: How has OB enhanced the stadium experience to attract more spectators? Recognizing that football alone was not enough to draw crowds, OB developed innovative stadium experiences tailored to different audience groups. The club segmented the matchday experience to cater to families, hardcore fans, and young people. This festival-like atmosphere has made attending games more appealing, even when the team’s on-field performance has been lacking. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment