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Gone are the days of “Batch and Blast” SMS strategies. A single message to 30,000 customers, regardless of who they are? They'll see it....and then they'll unsubscribe. In this market, brands need to become more strategic and tactical in how they use SMS. Case in point: Mixhers. Initially disconnected from their Loyalty and Reviews solution, their lack of a unified customer view meant their SMS was impersonal and often irrelevant. Result: Money wasted and customer relationships damaged. 💰🚮 By putting Reviews, Loyalty and SMS under one roof, they’ve unlocked hyper personalised segmentation that makes each customer feel seen 👀📈 Their incredibly low (sub 1%) unsubscribe rates prove that this way of marketing works.

The 5 Key Steps That Allowed a Supplements Brand to Double Their Sales in 3 Months! Read more... 👇 A high-achieving supplements brand I recently worked with achieved an extraordinary milestone by doubling their sales within just three months. Here’s a closer look at the five critical steps behind their success, implemented in partnership with Your Digital Media: 1. Innovative Funnel Building They focused on their hero product, driving targeted traffic to a specially optimized landing page for first-time visitors. By increasing the average order value through bundling and upsells both during and after purchase, they sustained a higher customer acquisition cost while converting one-time buyers into repeat customers with a strategic retention funnel. 2. Mastery in Copywriting The power of storytelling was harnessed to relay a captivating success story, making the product relatable and enhancing the perceived likelihood of success. They emphasized the gap between their customers' current state and the desired outcome, presenting their hero product as the effortless solution. They maintained transparency about ingredients and educated their audience with simple yet powerful language, backed by a 100% money-back guarantee showcased throughout their campaign. 3. Enhanced Technology Infrastructure Previously hindered by a poorly coded website and recurring tech issues, they turned to Your Digital Media to overhaul their digital infrastructure. This strategic move involved a complete rebuild of their Shopify platform, maintaining all critical A/B test learnings while focusing on creating a seamless, user-friendly online experience. This partnership has continued to thrive, ensuring technological reliability and scalability as they grow. 4. Strategic A/B Testing With a robust A/B testing infrastructure established within Shopify, they leveraged Your Digital Media’s expertise to maintain a rigorous testing schedule. This strategy allowed alignment across teams and the successful execution of tests based on well-formulated hypotheses. 5. A Skilled and Flexible Team Your Digital Media was brought in as a flexible extension of their team, providing a range of resources and skill sets vital for reliability and success. The hiring of a Marketing Director played a key role and strengthened the collaboration, ensuring quick and effective communication and meeting precise requirements. While the above steps were critical to achieving this milestone, it's important to acknowledge that none of this would have been possible without the exceptional quality of their products. Their commitment to excellence and delivering results is truly what makes their brand stand out. The name of the brand is kept confidential for obvious reasons.

Sarah is a 45-year-old marketing executive. And you know how it is: Busy lifestyle, long hours of work, fast food for meals, less than 5 hours of sleep. Sarah thinks she's fine- Oh, apart from occasional headaches and fatigue, which she of course thinks it's due stress. Little does Sarah know that she is hypertensive (Stage 1). And until she goes for a checkup, she wouldn't know. Sarah is You, who doesn't count your health as worth monitoring but undergoes stress on a regular basis; All is fine as long as there is no sign of danger, right? No! Hypertension, or high blood pressure,is a chronic medical condition where the blood pressure in the arteries is persistently elevated. It is a major risk factor for cardiovascular diseases, including heart attacks and strokes. There are two primary types of hypertension: 1. Primary (Essential) Hypertension: This is the most common type, accounting for about 90-95% of cases. It develops gradually over many years and has no identifiable cause, though it is linked to genetic factors, poor diet, lack of exercise, and obesity. 2. Secondary Hypertension: This type is less common and is caused by an underlying condition such as kidney disease, endocrine disorders, or the use of certain medications. It tends to appear suddenly and cause higher blood pressure than primary hypertension. If hypertension is left untreated, It can lead to severe health problems: - Heart Disease: Hypertension can cause coronary artery disease, heart failure, and an enlarged heart. - Stroke: High blood pressure can lead to the rupture of blood vessels in the brain. - Kidney Damage: It can damage the blood vessels in the kidneys, leading to kidney failure. - Eye Damage: Hypertension can cause thickened, narrowed, or torn blood vessels in the eyes, resulting in vision loss. You are at risk of hypertension if you have high blood pressure readings consistently.As we all know it can lead to serious health problems like heart disease, stroke, and kidney issues. Several factors can contribute to hypertension, including genetics, unhealthy diet, lack of physical activity, being overweight, excessive alcohol consumption, and smoking. It's essential to monitor our blood pressure regularly and make lifestyle changes to manage or prevent hypertension. If you suspect you have high blood pressure, it's important to consult a healthcare professional for proper diagnosis and treatment. Hypertension is a widespread and serious health condition that requires regular monitoring and management. Through a combination of lifestyle changes and medication, individuals can control their blood pressure and reduce the risk of associated complications. Regular check up is good for our health condition to know if there's any diseases or infection in our body system. As we all know hypertension is also know as"Silent killer" Let know the type of diet we're consuming. #Student Nutritionist😍#

Growth Hack #1: Sell Painkillers, Not Vitamins! Let's kick things off with a copywriting gem: it's always better to sell painkillers than vitamins. Why? Because people in pain are desperate for a solution and are willing to spend money to make their pain go away. Think about it—people who want to stay healthy are a smaller, less urgent audience. They don't need vitamins; it's a "nice to have." But pain? Pain demands immediate action! Here's how you can apply this: 1. D2C Companies: Instead of saying, “Drink this to recover faster and feel better,” say, “The easy way to feel less crappy after a tough workout.” Instead of, “Get a better night’s sleep with this eye mask,” say, “The cure for restless nights and groggy mornings.” 2. Software: Instead of, “Your team will be more productive with our CRM,” say, “The solution to countless hours wasted trying to organize Salesforce.” 3. Agencies/Service Business: Instead of, “We help brands increase their Return On Ad Spend,” say, “Getting you the highest Return On Ad Spend possible so your competitors don’t beat you.” Real Story: I once had a client who insisted on avoiding any negative words in their marketing. They wanted everything to be positive. I tried to explain that highlighting a problem and presenting their product as the solution is far more compelling. They didn’t believe me and eventually that particular product failed to get any traction and it was very hard on demo calls for potential customer to understand their business proposition and eventually they went out of business. The moral of the story? Don’t shy away from highlighting the pain your product solves. It’s a powerful way to connect with your audience and drive sales.

Crafting Effective Sales Emails for Supplement Products In the competitive realm of supplement products, the art of crafting compelling sales emails can make all the difference. Here are some key strategies to consider: Know Your Audience: Understand the specific demographic and psychographics of your target customers. Are they fitness enthusiasts, health-conscious individuals, or seeking specific health benefits? Highlight Unique Selling Points: Supplements often tout unique benefits. Whether it's superior ingredients, scientific backing, or special formulations, emphasize what sets your product apart. Clear and Compelling Subject Lines: Grab attention with subject lines that resonate. For instance, "Unlock Your Peak Performance with [Product Name]" or "Discover the Secret to Radiant Health." Educate with Authority: Position your brand as a trusted expert. Provide valuable information about the benefits of the supplement, backed by research or customer testimonials. Call to Action (CTA): Guide readers towards the next step. Whether it’s visiting a landing page, making a purchase, or signing up for a trial, make the CTA clear and persuasive. Personalization: Address recipients by name and tailor content based on their previous interactions or preferences. Personalization increases engagement and conversion rates. Visual Appeal: Use clean, professional layouts with high-quality images. Visuals should reinforce your brand’s credibility and the product’s benefits. Mobile Optimization: Ensure emails are mobile-friendly as many recipients check emails on smartphones. This improves readability and engagement. Follow-Up Strategy: Implement a follow-up sequence to nurture leads who haven’t converted initially. Persistence, within reason, can significantly increase sales. Measure and Optimize: Track email performance metrics such as open rates, click-through rates, and conversions. Use A/B testing to refine subject lines, content, and CTAs. By implementing these strategies, you can create sales emails that not only capture attention but also drive engagement and sales for your supplement products. What techniques have you found effective in your email campaigns? Share your insights below! #SupplementMarketing #EmailCampaigns #SalesStrategy #DigitalMarketing #HealthAndWellness

Part 2 By analysing their sales data, NurturaSkin identified patterns in purchasing behaviour of both sets of consumers. They noticed spikes in sales during certain times of the year, particularly around holidays and special events. Tracking which products were frequently bought together, allowed them to create bundled offers that increased average order value. Bella and her team, monitored their social media platforms. Using social media analytics to determine the best times to post content and engage with their audience was also important to their growth plan. With these insights in hand, Isabella and her small team developed several data-driven strategies to grow NuturaSkin. They expanded their product line to include more items that met the demand for natural and organic skincare. New products included a cocoa-infused face mask and a body butter made with Swiss milk and honey as the main ingredients, packaged using recyclable materials. Bella and her team then launched targeted marketing campaigns aimed at younger consumers. Then they used a well-crafted marketing strategy aimed at older consumers. They collaborated with influencers, with followers who were both young and old alike, and who shared their passion for natural beauty and ethical products. These influencers created content showcasing the benefits of NurturaSkin products, reaching a wider audience and boosting brand awareness. Using sales data, they planned promotions around key times of the year including Christmas and new year. They introduced a limited-edition Valentine's Day gift set featuring their best-selling products, which quickly became a hit. They leveraged social media to engage with customers, responding to comments and messages promptly; her team had social media experts who handled this aspect daily. They also ran contests and giveaways to keep their audience engaged and excited about their brand. Thanks to their data-driven approach, NurturaSkin experienced significant growth within a few years. Sales soared, and their customer base expanded rapidly, which also increased their workforce. The company became known not only for its innovative use of cocoa in skincare but also for its commitment to quality and customer satisfaction. Isabella's vision had come to life, and NurturaSkin was now a beloved brand both in Switzerland and internationally. By leveraging data and combining it with the country's rich tradition of chocolate craftsmanship, NurturaSkin had found the perfect recipe for success.  NurturaSkin is a testament to the power of data in driving business growth. By understanding their customers, market trends, and sales patterns, Isabella and her team were able to make informed decisions that propelled their company to new heights. And so, in the beautiful town of Vevey, NurturaSkin continued to thrive, proving that sometimes, the sweetest success comes from blending tradition with innovation. The End. Story by Toyin Bejide.

What an honour to be featured QuickFire Digital's latest publication, "From Nutrients to Net Profit." If you’re a brand in the Vitamin, Supplements & Health industry, this is an absolute must-read, featuring great insights from key voices within the industry. Of course, we’ve chimed in from a B2B eCommerce perspective with key considerations for wholesalers within the sector. The impact that online B2B has had on certain industries has been so interesting to watch over the years, and the Health sector’s wholesale digitalisation has been particularly positive. With more access and more awareness than ever before, wholesale customers are able to make more informed decisions about seriously important topics. The customer-centric approach to B2B is increasingly crucial to success, and Quickfire’s latest guide delves into how to match (and exceed!) these shifting expectations! As always, it’s been brilliant to collaborate with Quickfire Digital - Shopify Plus Agency - thanks for having us, Katie, Caitlin, and Nathan! 👉 Head on over to https://lnkd.in/eYnm6842

What do you do with your leads? Do you even have a lead database? ------------------------------------------------ My focus is on Nutritionist/ Nutrition Businesses. Running a nutrition business is like being a superhero for people's health. But even superheroes need a steady stream of recruits, right? That's where lead generation and nurturing come in. You've crafted amazing meal plans, created informative content, and even built a stellar website. But... The truth is, even the most incredible nutritional advice won't reach its full potential without a steady stream of leads. Imagine this: someone searches for "healthy meal plans" and lands on your website. You have got to understand: People don't buy on the first visit (unless they REALLY need those supplements/plans). You gotta nurture those leads with valuable content, and tips. By the time they're ready to commit, they'll see you as their friendly neighborhood nutrition guru, not just another website lost in the internet abyss. You can't only bank testimonials or positive results from trying out your product. Here are some ideas to help: - Email Marketing: Share regular newsletters with tips, recipes, and special offers. Segment your audience for targeted messaging. - Build Community: Create a Facebook group or online forum where people can connect and support each other on their health journeys. - Free Webinars or Consultations: This allows you to showcase your expertise and connect with potential clients on a deeper level. Ready to explore lead generation strategies for your nutritional business? Share your biggest challenges in the comments below! #LeadGeneration #NutritionBusiness #SaveUsFromTheCrickets #EmailMarketing #EmailAutomation

New Year, New-to-Brand If you’re in the supplement category, you should be hyper-focused on New-to-Brand (NTB) metrics during this prime selling period. Here’s why: - Brand Growth: For consumable products like supplements, which often have repeat purchase potential, growing the brand requires a constant influx of new customers. By monitoring NTB metrics, businesses can gauge their success in expanding their customer base and market share. - Customer Acquisition Cost (CAC) Analysis: Understanding the NTB metric helps businesses analyze the cost-effectiveness of acquiring new customers versus retaining existing ones. If the CAC for new customers is too high compared to the lifetime value (LTV) they bring in, it might indicate inefficiencies in marketing or product positioning. - Lifetime Value (LTV) Optimization: While attracting new customers is essential, retaining them is crucial for maximizing LTV. NTB metrics can help businesses identify which acquisition channels or strategies yield customers with higher LTV, enabling them to allocate resources more effectively. Supplement brands, or CPG brands in general, should be leveraging these metrics to better guide their advertising strategy and optimization. Note: While the image below is from our client dashboard, you too can pull NTB metrics across all ad types by using the New to Brand customers query within the Amazon Marketing Cloud console.