Anthony Vennare’s Post

View profile for Anthony Vennare, graphic

Founder at Fitt Insider

The future of science-backed wellness is taking shape. Skeptical of overstated claims, consumers want clinically proven products. Combining cutting-edge research and storytelling, Seed Health is rewriting the supplement playbook — and building a $1B microbiome health business. 🦠 Origins Seed started as a biosciences company in 2015. Its Chief Scientist chaired the WHO panel that first defined “probiotic,” while co-founder Ara Katz had a background in film. In 2018, the company launched its CPG arm to share microbiome science with the masses. 💊 Approach So far, the company only sells three products: A daily synbiotic (for kids and adults), and a vaginal health probiotic. Supporting gut, skin, cardiovascular health, and more, all claims are backed by clinical trials. Making people care, it translates jargon into compelling narratives — explaining there’s “an invisible world within us” and “understanding the microbiome is like seeing the matrix.” Or as Katz puts it, Seed “writes Nature papers and Instagram posts.” 🧪 R&D A powerful flywheel, Seed’s CPG profits fund biotech research, which feeds product development. In April, it launched a computational biology platform to explore the microbiome’s impact on brain function, metabolic health, longevity, and menopause. Pending breakthroughs, it could be the first to offer proven supplements for each. Meanwhile, the company’s environmental research arm works on projects like probiotics for coral reefs and microbes for upcycling plastic. Beyond “better for” people and planet, Seed is good for both. 💼 Business Model The brand is almost entirely DTC, but struck a multi-year partnership with Erewhon in 2022. Leveraging the niche grocer as a discovery platform, it offers discounted subscriptions with in-store purchases and pays Erewhon an affiliate fee. Since probiotics have to be taken consistently and in perpetuity, its online store is subscription only — requiring consumers make it a routine. More than a cash grab, even the subscription model is explained through science. 🔮 Future Already profitable, the company expects ~$200M in revenue this year, up from ~$140M in ‘23. Plotting expansion, it has microbiome-friendly home and personal care products in the pipeline — designed to reverse chronic allergic and autoimmune conditions caused by toxins. In a supplement category full of false marketing, Seed wants to prove science and wellness can coexist. 📩 Subscribe to the Fitt Insider newsletter for more health & wellness headlines, trends, and insights. → https://lnkd.in/ePW8y89d

  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
Varun Bhanot

Co-founder & CEO @ MAGIC AI 🏋️ | GBEA's Tech Entrepreneur of 2023 | TEDx Speaker | Fast Company's World's Most Innovative Companies 2024 | Featured on Lorraine, BBC, The Times & Forbes

3mo

This approach to science-backed wellness is impressive. Anthony Vennare

Paul Mederos

wellness entrepreneur

3mo

long-time customer here, love their brand approach aka “nature papers and instagram posts” — super informative and helpful, instills a lot of confidence in the product

Tan Mai

Founder & CEO at TravelThru | Premium Pre-booking Airport Transportation & Car Hire Services | 400,000+ Happy Customers | Operating in 150+ Countries | Making travel Convenient & Reliable

3mo

Seed Health's blend of rigorous science and compelling storytelling is reshaping the wellness industry. Impressive approach!

Andy Lenz

Founding Investor & CoFounder t3n, newzapiens, heiseventures

3mo
Adam Stokar

Co-Founder @ Talent Llama • Skills-Based Interviews with Conversational AI • B2B SaaS • Startup Advisor & Investor • Dad & Husband • Youth Basketball Coach

3mo

Very good idea!

Lara Hemeryck, PhD

Helping health companies build trust by sharing the science behind their product in an accurate and engaging way

3mo

Inspiring, Seed Health is truly revolutionizing wellness with science-backed products and research !!

John Scheer

Building and evolving brands

3mo

I just posted about Seed! constantly referring to them internally...

Ben Thimas Jr.

Merchants can take our free payment processing evaluation to see where they are losing thousands in monthly profits. Learn more at ProcessingScore.com.

3mo

I've been hip to microbiome for years, focusing on my gut health by nurturing my microbiome, and the results are amazing! By incorporating probiotics and prebiotics into my diet, I've noticed improved digestion, more energy, and overall better well-being. It's incredible how taking care of the tiny organisms in our gut can have such a profound impact on our health!

Like
Reply
Caroline McMorrow

Partnerships at Finding Mastery | Content Strategy | Simplifying Health + Science Information | Women's Health Advocate | Ex-Oura Ring

3mo

Science backed wellness companies is definitely the way forward

See more comments

To view or add a comment, sign in

Explore topics