Velo - B2B Marketing Agency’s Post

Brand marketing and product marketing are often separate in B2B. Separate teams. Separate budgets. Separate campaigns. I think this is a mistake. The best B2B brands are rooted in fundamental truths about the product and the people who buy it. 'Building brand’ doesn’t have to mean fluffy aspirational slogans. It’s just telling a consistent story about your category, customer and product. And tying that story back to distinctive brand assets that improve recall and mental availability. So that when people enter buying situations, your brand comes to mind. The more separate 'brand' and 'product' get, the less likely this is to happen. #ads #linkedinads #saasmarketing

Digital Brand Activation = Generates high-value B2B leads + increases the value of your brand Learn how: https://bit.ly/3OpqF8B #B2B #LeadGen #BrandValue #DigitalMarketing

If you want to thrive in marketing in 2024, you need to embrace courage and reimagine your marketing approach. In today's dynamic landscape, balancing short-term sales targets with long-term brand building is crucial. Invest in brand equity even during economic uncertainty—it's a strategic move that yields significant business value. 🔑 Stand out in the intricate B2B sales dance by prioritizing long-term brand building. Being top-of-mind with decision-makers can significantly impact purchase decisions. Remember, 90% of buyers favor the top three brands that come to mind first. 💡 Ready to future-proof your marketing strategy? Here are the three essential shifts for success: - Balance immediate sales with long-lasting brand nurturing. - Expand your presence across high-engagement channels. - Stay agile and adaptable in the evolving market landscape. #b2b #marketing

The notion that a strong brand alone can sustain success without marketing is a misconception, especially in B2B marketing. Even the most well-established brands need ongoing marketing to stay visible and relevant in a competitive landscape. Timmons & Company understands the importance of aligning marketing efforts with your brand's strengths to continuously engage your target audience, build trust, and drive long-term growth. We can help you develop strategic marketing campaigns that enhance your brand presence, ensure you stand out, and foster meaningful connections with potential clients. Don't let your brand fall behind—reach out now at https://lnkd.in/e2t7hrFE to refresh your marketing strategy. #B2BMarketing #DigitalConnection #MarketingEvolution #MarketingStrategy #DigitalMarketing

Generate high-value leads. Increase the value of your B2B brand. Activate your sales pipeline. Launch a Digital Brand Activation. https://bit.ly/3OpqF8B #B2B #LeadGen #BrandValue #DigitalMarketing

What’s the missing piece in your #B2B strategy? 🧩 For many organizations, what's missing is connected storytelling. One message to the buyer that spans across channels and funnel stages, from brand awareness to demand generation. 💡This connected story is what drives 'brand to demand' marketing. By leading with awareness, and building a strong narrative that weaves a clear message and value proposition through the funnel, your brand can create the kind of affiliation and trust that will enable true resonance with your audience, motivating them to take that next step toward action. Don't take our word for it though, see for yourself how our clients are accelerating ROI with #BrandToDemand marketing, and how you can join them! ⬇️ https://bit.ly/49lYzDL

We all know how important it is for brands to stand out visually, but what are the other elements that set you apart? For B2B brands, differentiation comes in many different forms. Here are a few things to keep in mind when trying to establish a unique presence: 𝟭. 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗯𝗲𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼? 🤔 Understanding your competitors is crucial if you want to develop a brand that will garner attention and make an impact. Conducting thorough research into other brands in your space can help you identify the traits and services that set you apart, while making it easier for you to address any potential areas for improvement. 𝟮. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻? 💡 Once you've garnered an understanding of your competitors, it's time to really zero in on the qualities and services that make your brand the more attractive option to consumers. Playing to your strengths in your marketing initiatives is the best way to appeal directly to prospective clients and establish a positive, engaging presence. 𝟯. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀? 💪 Once you're ready to capitalize on your strengths, it's time to think about how you'll communicate them. This is where it pays to partner with a professional marketing agency that specializes in developing effective, tailor-made brand messaging for B2B companies. In a crowded market, your goal should be to make consumers feel like your brand isn't just another option — it's the only option. Follow along if you're interested in learning more about effective marketing strategies for B2B companies. #MarketingRefresh #Differentiation #B2BMarketing

We all know how important it is for brands to stand out visually, but what are the other elements that set you apart? For B2B brands, differentiation comes in many different forms. Here are a few things to keep in mind when trying to establish a unique presence: 𝟭. 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗯𝗲𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼? 🤔 Understanding your competitors is crucial if you want to develop a brand that will garner attention and make an impact. Conducting thorough research into other brands in your space can help you identify the traits and services that set you apart, while making it easier for you to address any potential areas for improvement. 𝟮. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻? 💡 Once you've garnered an understanding of your competitors, it's time to really zero in on the qualities and services that make your brand the more attractive option to consumers. Playing to your strengths in your marketing initiatives is the best way to appeal directly to prospective clients and establish a positive, engaging presence. 𝟯. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀? 💪 Once you're ready to capitalize on your strengths, it's time to think about how you'll communicate them. This is where it pays to partner with a professional marketing agency that specializes in developing effective, tailor-made brand messaging for B2B companies. In a crowded market, your goal should be to make consumers feel like your brand isn't just another option — it's the only option. Follow along if you're interested in learning more about effective marketing strategies for B2B companies. #MarketingRefresh #Differentiation #B2BMarketing

🚨 A staggering 95% of your potential market isn't actively looking to buy but represents the bulk of your future revenue. How do you engage them? In B2B, the focus often lies on the 5% of buyers who are in-market now, driving marketing budgets towards lead gen. However, the true growth potential rests with the 95% not yet looking to buy. This untapped majority is where brand advertising shines, building the long-term value vital for sustained growth. This majority isn't swayed by immediate lead gen strategies but is gradually influenced through strategic brand advertising. While the impact of brand building unfolds over a more extended period and its effects are less tangible, it's this very investment that cultivates long-term growth and stability in the B2B sector. Talk to us to identify the memorable creative ads that generate memory among the 95% of buyers who are out-market: https://lnkd.in/gAwSkT7N Read more in this The B2B Institute Report: https://lnkd.in/e4aczpiz

Should you be investing in the top of the funnel for your B2B brand?