Velo - B2B Marketing Agency’s Post

Is your B2B marketing about to crumble without 3rd-party cookies?    Thankfully, no – don't panic*. But it will have an impact.    From ads through to analytics, our Digital Marketing Lead, Mark Gillam, shares his thoughts on what this will look like for those targeting a niche 💭 *Pragmatic recommendations also available: https://lnkd.in/ePDe22cX #B2Bmarketing #digitalmarketing

There’s no silver bullet for B2B measurement. Kicked off the day at LinkedIn’s office for a fantastic networking event focused on winning in the B2B market. Our shared focus? Enhancing clarity across the customer journey for deeper insights. Why? → Privacy changes are causing signal loss and measurement gaps. → Targeting and retargeting strategies are evolving, and marketers must adapt. → Failure to act could mean a loss in performance and efficiency. The solution? A multifaceted approach that complements existing attribution models to give a more holistic view of impact. → Conversion API: Creates a direct connection between your server and LinkedIn, capturing both online and offline conversions. → Revenue attribution reports: Adapt to any touchpoint model, revealing the true impact of marketing by measuring business outcomes such as revenue, pipeline growth, and win rates. Thanks to Stephan Heeger and Tara Henebry for your continuous support and Lenneke Speelman, Zeynep Altas and Lucas van Hooff for insightful sessions. #B2BMarketing #Attribution #DataDriven

With B2B Navigator, customise your data lists to match your business strategy. Filter by industry, turnover, and location for precision targeting. Email: [email protected] Visit our website: http://b2bnavigator.co.uk #B2BNavigator #DataIntegration #CRMIntegration #MarketingAutomation #UKDataList #DataSuccess #B2BSuccess #LeadGeneration #DataAccuracy #DataDrivenSuccess #CustomSolutions

Boost Your B2B Game with Account-Based Marketing (ABM)! Ditch the scattergun approach! ABM is all about targeting the right accounts, with personalized content and messaging that resonates. The payoff? •⁠ ⁠57% more conversions •⁠ ⁠91% bigger deals •⁠ ⁠25% faster closures Say goodbye to wasted time and hello to: •⁠ ⁠Higher ROI •⁠ ⁠Happier customers •⁠ ⁠Tighter team alignment Ready to level up your business development? #AccountBasedMarketing #ABM #B2BGrowth #TargetedMarketing #Personalization

🍪A third-party cookie-less Google Chrome is nothing to fear. Email addresses are already here to help brands reach audiences.    📧 Email addresses serve as online passports, enabling #brands to connect with users across devices for lead generation, data insights, segmentation, and targeting without relying on cookies.   💡 Rather than focus on the phase-out of third-party cookies, brands should focus on a stronger phase-in of #emailmarketing throughout the buying and customer experiences. Those experiences are critical for fostering loyalty, yet many B2B brands still miss the mark.   🎯What’s the secret to hitting the mark with email? Respect. Here’s how today’s B2B brands can show it:   Personalize your outreach. Stop resurrecting the email blast for your own convenience. Explain why. Connect your outreach to the recipient’s behavior, interest, expertise, etc. Share authentic reasons to believe. Authenticity establishes credibility and builds trust.   🤝Taking the time to show respect can make the difference between a land or delete outcome. It can also make the difference between a loyal or disloyal customer and we all know how valuable customers are to a brands success!   #CustomerExperience #B2B #Email #customerjourney #customerloyalty

Targeting 🎯 & Creating B2B Buying Groups in Demand Gen: 🚀This is the Way. Helpful article by Natalie Jackson and MarTech to understand the why and how. My takeaways: 1️⃣ ⚙ Make sure your #martechture is aligned to support this. Sample combo: Adobe Marketo + Demandbase + Salesloft 2️⃣ ✍ Content HAS to be relevant and personalized to each stakeholder. Each persona has to see the value. 3️⃣ 🔍 Your ability to execute is supported or limited by your data. The right data, clean data, and relevant data. https://lnkd.in/gWuZ5ZXJ

[SMK UPDATE] LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts 🆒 Why? To make it easier for marketers to gain proper insights from their adverts without using complicated tracking codes which require IT engineers to implement 🤩 We go through all the deets and show you how to set it up in our latest SMK Update 🤓 For more ➡️ https://ow.ly/CK4t50Qzt3P . . . #digitalmarketing #socialmediamanagement #socialmediamarketing #SMK #socialmediaknowledge #2024marketingtrends #linkedin #linkedinupdates

📘 Email Marketing 101 for Affiliate Marketers: Understanding your audience is key. Segment your list based on interests and behaviors to skyrocket your engagement rates. Remember, personalized emails deliver 6x higher transaction rates. Dive deeper into effective segmentation strategies on our latest blog. Link in bio.#EmailMarketingTips #Segmentation #Personalization.

Our Account-Based Marketing strategies redefine precision, targeting your dream clients with tailored precision. Use personalized campaigns, foster meaningful engagements, and drive conversions that matter. Experience the future of B2B marketing – where every effort counts. Ready to transform your approach? Call us at +1 (520) 350-7212 or  email [email protected]  #abm #b2bmarketing #accountbasedmarketing  #precisionmarketing  #businesstransformation #personalization #roi #businessstrategy #marketingstrategy #digitalmarketing #customerengagement #ABMStrategy #leadgeneration #sales

🔍✨ Dive into the Art of Connection! Discover how top brands are mastering the game of B2B Retargeting to transform casual interest into lasting partnerships. Check in the first comment to learn more. 💡🤝 #B2BMarketing #RetargetingSuccess. https://bit.ly/3TNLg9x