What are the main challenges you face to enable an efficient omnichannel strategy in your organization? Sanofi and LEO Pharma drove customer-centric field planning with data-driven field insights and alignment across local and global teams. These strategies resulted in increased personalized engagements for each unique market and physicians. Learn more: https://lnkd.in/g-jCpb7x #pharmaceuticals #biotechnology #fieldplanning #omnichannel
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What are the main challenges you face to enable an efficient omnichannel strategy in your organization? Sanofi and LEO Pharma drove customer-centric field planning with data-driven field insights and alignment across local and global teams. These strategies resulted in increased personalized engagements for each unique market and physicians. Learn more: https://lnkd.in/g-jCpb7x #pharmaceuticals #biotechnology #fieldplanning #omnichannel
Learn LEO Pharma & Sanofi's strategies for global engagement
veeva.com
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To hear more about our suite of innovative tools - some of which I touched on at the recent Patient Centricity and Collaboration 2024 World Congress - read below
SOLVE(D) has launched an innovative suite of data-driven tools designed to accelerate omnichannel maturity and impact of pharmaceutical marketers in Europe.
SOLVE(D) unlocks next level HCP engagement with new product suite in Europe
ipghealth.com
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The pharmaceutical industry is moving towards omnichannel strategies, especially for sales reps or MSLs. This digital transformation makes it possible to personalize interactions with healthcare professionals, using digital tools to provide accurate information about pharmaceutical products. Although it faces challenges, such as the need for technological adaptation and continuous training, effective data management and personalization significantly improve the experience of healthcare professionals. Proactive adaptation and training are crucial to overcome these challenges and take advantage of omnichannel opportunities, benefiting both the industry and healthcare professionals. Want to know more about how the pharmaceutical industry can benefit from omnichannel? Read the full article! ⬇️ #Eraneos #ITTransformation #omnichannel #Pharmaceutical
Streamlining Omnichannel for Pharmaceutical Employees | Eraneos Netherlands
eraneos.com
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Looking for a trusted partner for your Pharma marketing journey? 👉The Pharma industry now invests around $18 billion a year in advertising (Source: Kantar, 2023). In fact, the pharmaceutical industry is the second-largest advertising spender after the tech sector (Source: Forbes, 2023). The consequence? HCPs are getting more ads than ever before and standing out can be challenging, especially during a new drug launch. 🎯 This is where we come in! PharmaForceIQ's TRUE omnichannel solution empowers pharmaceutical companies to elevate engagement across all channels in real-time while our team of experts is committed to being by your side every step of the way. FIND OUT MORE: https://lnkd.in/e_qgWqmZ #B2B #Omnichannel #Strategy
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Official Announcement: Launch of Our UK Operations We are proud to announce our expansion into the UK. As we enter the dynamic fourth quarter, a critical time for the pharmaceutical industry, we are excited to bring our expertise and proven track record to a new market. Our focus includes enhancing digital transformation initiatives across the pharma value chain, advancing commercial excellence, optimising marketing strategies, and developing engaging educational content for healthcare professionals. We are committed to delivering high-value solutions that meet the unique needs of our clients and contribute to their success. Our strategic partnerships have been instrumental in preparing us to escalate our efforts during this period. We invite you to read our detailed launch article to understand how our expansion aligns with broader industry goals and how we can support your growth, activities and initiatives. #UKLaunch #DigitalTransformation #PharmaIndustry #CommercialExcellence #MarketingStrategy #LearningAndDevelopment #Omnichannel #NBA #Metahumans #Chatbots #AIAssistants #GlobalToLocal #ClinicalTrials #CTDs https://lnkd.in/eSTGhwkT
Driving Pharma Forward: An Agency’s Vision for UK Innovation.
https://marcommnews.com
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⛵As we navigate the evolving landscape of pharmaceuticals, where traditional methods are shifting and digitalization plays a pivotal role, Jorge Perez's presentation will explore how embracing these changes can redefine commercial success. "Differentiation in Pharma is becoming increasingly more complex. Traditional ways of working are changing and digitalization is gaining relevance as a key player in commercial strategies. However, many structures remain the same and there is not a clear consensus on how this evolution will look like in the future. This new environment is pushing us towards rethinking our commercial approaches by understanding HCPs beyond what we already know, getting Marketing & Sales teams working around what really moves our Customers while providing value through every single interaction, maximizing all know-how with the help of digitalization and the use of new technologies. We are living in a crucial moment in our industry that will define the success of tomorrow: the ones who can make this evolution a fact and get it embedded in their commercial approaches and DNA will ensure a significant competitive advantage." The Lineup 🎤Jorge Pérez - Marketing Director at Daiichi Sankyo Europe GmbH 🎤Nataliya Andreychuk - Co-Founder & CEO at Viseven 🎤Francesco Michienzi - Global Business Operations Strategy Director, Pharma, and President of Relife - MENARINI Group 🎤Morgwn Shaw - Associate Director, Omnichannel Strategy, Germany at Bristol Myers Squibb 🎤Rick Hollis - Customer and Business Excellence Director at Ipsen 🎤Florian Gäng - Director, CX & Service Design at Bayer | Pharmaceuticals 🎤Adil Khan - Global Head of Dermatology Marketing at Boehringer Ingelheim 🎤Christian W. - Head of RSV Franchise @Vaccines Germany at Sanofi 🎤Estelle Dierckx - Head of IT Commercial EU & International Markets at UCB 🎤Philippe Kirby - Global Head of Channel Engagement & Execution at MSD 🎤Martin Møller - Global Director, Digital Engagement Strategy, Engagement Analytics & CX at Novo Nordisk 🎤Rodolphe Janssens - Director Commercial Operations at Gilead Sciences 🎤Hugo Barbosa, EU Customer Omnichannel Director at ViiV Healthcare 🎤Daniel Viriato - Head of Oncology at Novartis 🎤Maria Nieves - Associate Director, Omnichannel Marketing Excellence at Astellas Pharma 🎤Sergio Cortes Abad - Corporate Director Digital Business, Operational Excellence & Customer Experience at Ferrer 🎤Mathieu-William Gilbert - EX VP Strategic Projects at Novo Nordisk 🎤Spencer Wilcox - Founder at Everybody Eats 🎤Philip Vyt - Founder at Shyft 🎤Stammen Alexander- International Brand Director at Alfasigma 🥇Sponsor - Viseven 🥈Sponsor - Domo 🎯Register here: https://lnkd.in/dusTvy3R 📃Full program here: https://lnkd.in/dBi9tCkR #Pharmaomnichannel #digitaltransformation #customercentricity
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Struggling to deliver #omnichannel experiences in the #pharmaceutical industry? You're not alone! While many discuss the need to improve the experience, the conversation often falls short on implementation, such as - *How can we effectively personalize communication with patients and HCPs? *How do we deliver the right message to the right audience on the right channel at the right time? *And what are the appropriate tools and strategies for integrating them into existing systems? Our latest blog post dives into real-world examples of how leading pharmaceutical companies are successfully navigating the new digital landscape by leveraging #adobeexperiencecloud. Delve into these insights and get inspired to unlock the full potential of your digital strategy! https://lnkd.in/dqHKgjzN #pharma #pharmamarketing #adobefranklin #adobeexperiencemanager #omnichannelmarketing #newpagesolutions
How Pharma is Delivering Omnichannel Exp Using Adobe Experience Cloud
https://www.newpage.io
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Doceree, in collaboration with WPP's CMI Media Group, unveils HIEP UK and Europe Edition, a groundbreaking report empowering pharmaceutical marketers with insights into digital platforms for engaging healthcare professionals and optimizing omnichannel strategies. Read the Latest full News - https://lnkd.in/dhWYDa-f #martech #martechedge #collaboration #integration #partnership #empowerment #omnichannelstrategy #insights #businessgrowth #innovation #transformation #technology
Doceree Launches HIEP UK and Europe Edition to Revolutionize Healthcare Marketing
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Please read this article by my knowledgeable colleague Raquel! The pharmaceutical industry is moving towards omnichannel strategies, especially for sales reps or MSLs. This digital transformation makes it possible to personalize interactions with healthcare professionals, using digital tools to provide accurate information about pharmaceutical products. Although it faces challenges, such as the need for technological adaptation and continuous training, effective data management and personalization significantly improve the experience of healthcare professionals. Proactive adaptation and training are crucial to overcome these challenges and take advantage of omnichannel opportunities, benefiting both the industry and healthcare professionals. Want to know more about how the pharmaceutical industry can benefit from omnichannel? Read the full article! ⬇️ #Eraneos #ITTransformation #omnichannel #Pharmaceutical
Streamlining Omnichannel for Pharmaceutical Employees | Eraneos Netherlands
eraneos.com
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For pipeline drugs, LAUNCH READINESS is a major success driver. For inline drugs, CAMPAIGN READINESS separates winners from losers. Campaign readiness requires an omnichannel messaging playbook, with optimal message bundles & story flows for each customer segment, which takes months and rounds of message writing, editing, testing, rewriting, & retesting! Choose Message Optimizer creates/tests messages in 6 weeks. It delivers a campaign-ready playbook with optimal bundles for all channels & segments. Learn how leading pharma brands use it regularly to reduce campaign time/budget by 45–50%. #messagetesting #omnichannel #pharmamarketing
Campaign Readiness: What pharma brands teams need in today’s ultra-competitive environment
newristics.com
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