What are the main challenges you face to enable an efficient omnichannel strategy in your organization? Sanofi and LEO Pharma drove customer-centric field planning with data-driven field insights and alignment across local and global teams. These strategies resulted in increased personalized engagements for each unique market and physicians. Learn more: https://lnkd.in/g-jCpb7x #pharmaceuticals #biotechnology #fieldplanning #omnichannel
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What are the main challenges you face to enable an efficient omnichannel strategy in your organization? Sanofi and LEO Pharma drove customer-centric field planning with data-driven field insights and alignment across local and global teams. These strategies resulted in increased personalized engagements for each unique market and physicians. Learn more: https://lnkd.in/g-jCpb7x #pharmaceuticals #biotechnology #fieldplanning #omnichannel
Learn LEO Pharma & Sanofi's strategies for global engagement
veeva.com
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To hear more about our suite of innovative tools - some of which I touched on at the recent Patient Centricity and Collaboration 2024 World Congress - read below
SOLVE(D) has launched an innovative suite of data-driven tools designed to accelerate omnichannel maturity and impact of pharmaceutical marketers in Europe.
SOLVE(D) unlocks next level HCP engagement with new product suite in Europe
ipghealth.com
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The pharmaceutical industry is moving towards omnichannel strategies, especially for sales reps or MSLs. This digital transformation makes it possible to personalize interactions with healthcare professionals, using digital tools to provide accurate information about pharmaceutical products. Although it faces challenges, such as the need for technological adaptation and continuous training, effective data management and personalization significantly improve the experience of healthcare professionals. Proactive adaptation and training are crucial to overcome these challenges and take advantage of omnichannel opportunities, benefiting both the industry and healthcare professionals. Want to know more about how the pharmaceutical industry can benefit from omnichannel? Read the full article! ⬇️ #Eraneos #ITTransformation #omnichannel #Pharmaceutical
Streamlining Omnichannel for Pharmaceutical Employees | Eraneos Netherlands
eraneos.com
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Doceree, in collaboration with WPP's CMI Media Group, unveils HIEP UK and Europe Edition, a groundbreaking report empowering pharmaceutical marketers with insights into digital platforms for engaging healthcare professionals and optimizing omnichannel strategies. Read the Latest full News - https://lnkd.in/dhWYDa-f #martech #martechedge #collaboration #integration #partnership #empowerment #omnichannelstrategy #insights #businessgrowth #innovation #transformation #technology
Doceree Launches HIEP UK and Europe Edition to Revolutionize Healthcare Marketing
martechedge.com
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Looking for a trusted partner for your Pharma marketing journey? 👉The Pharma industry now invests around $18 billion a year in advertising (Source: Kantar, 2023). In fact, the pharmaceutical industry is the second-largest advertising spender after the tech sector (Source: Forbes, 2023). The consequence? HCPs are getting more ads than ever before and standing out can be challenging, especially during a new drug launch. 🎯 This is where we come in! PharmaForceIQ's TRUE omnichannel solution empowers pharmaceutical companies to elevate engagement across all channels in real-time while our team of experts is committed to being by your side every step of the way. FIND OUT MORE: https://lnkd.in/e_qgWqmZ #B2B #Omnichannel #Strategy
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📢Excited to present and exchange at the upcoming Pharma Omnichannel HCP Conference in Lisbon on pivotal topics for digital and Omnichannel transformation: 📌 Holistic Digital Transformation: Integrating strategy, technology, and people. 📌 Business Strategy & AI: Concrete use-cases driving commercial success. 📌 Driving Change: How change evangelists accelerate new strategies and tech adoption. 📌 Future of HCP Engagement: Actionable insights for a rapidly evolving landscape. #DigitalTransformation #AI #Innovation
📢We are excited to share an upcoming presentation that's a must-attend for anyone in the pharma and healthcare marketing sectors! Join Christian W. from Sanofi as he delves into the transformative approach of moving from "push to pull" strategies in engaging HCPs across the CX lifecycle. Key Takeaways: 📌Holistic Digital Transformation Strategy for Marketing and Sales: Discover why successful digital transformation in marketing and sales is about integrating strategy, technology, and people, not just adopting new tech. 📌Linking Business Strategy with AI and New Technology in Commercial: Gain valuable insights into concrete use-cases where AI and new technologies align with business strategies to drive commercial success. 📌Accompanying the Change: Learn how activating a network of change evangelists can support and accelerate the adoption of new strategies and technologies across your organization. 📌Insights and Outlook: Christian will share forward-looking perspectives on the future of HCP engagement, providing attendees with actionable insights to stay ahead in a rapidly evolving landscape. 🔥 Don't miss this opportunity to gain a comprehensive understanding of how to effectively engage HCPs by leveraging the latest in digital and precision analytics. This presentation promises to offer invaluable insights into not just adapting to change, but thriving in it. The Lineup 🎤Christian W. - Head of RSV Franchise @Vaccines Germany at Sanofi 🎤Estelle Dierckx - Head of IT Commercial EU & International Markets at UCB 🎤Morgwn Shaw - Associate Director, Omnichannel Strategy, Germany at Bristol Myers Squibb 🎤Philippe Kirby - Global Head of Channel Engagement & Execution at MSD 🎤Martin Møller - Global Director, Digital Engagement Strategy, Engagement Analytics & CX at Novo Nordisk 🎤Rodolphe Janssens - Director Commercial Operations at Gilead Sciences 🎤Florian Gäng - Director, CX & Service Design at Bayer 🎤Hugo Barbosa, MSc - EU Customer Omnichannel Director at ViiV Healthcare 🎤Adil Khan - Global Head of Dermatology Marketing at Boehringer Ingelheim 🎤Daniel Viriato - Head of Oncology at Novartis 🎤Rick Hollis - Customer and Business Excellence Director at Ipsen 🎤Maria Nieves - Associate Director, Omnichannel Marketing Excellence at Astellas Pharma 🎤Sergio Cortes Abad - Corporate Director Digital Business, Operational Excellence & Customer Experience at Ferrer 🎤Jorge Pérez - Marketing Director at Daiichi Sankyo, Inc. 🎤Mathieu-William - EX VP Strategic Projects at Novo Nordisk 🎤Philip Vyt - Founder at Growth for Pharma 🎤Stammen Alexander - International Brand Director Inflammation RA at Alfasigma 🥈 Sponsor - Domo “Domo’s low-code data app platform goes beyond traditional business intelligence and analytics by putting data to work for everyone.” Register here: https://lnkd.in/dusTvy3R #PharmaMarketing #DigitalTransformation #HCPengagement
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Struggling to deliver #omnichannel experiences in the #pharmaceutical industry? You're not alone! While many discuss the need to improve the experience, the conversation often falls short on implementation, such as - *How can we effectively personalize communication with patients and HCPs? *How do we deliver the right message to the right audience on the right channel at the right time? *And what are the appropriate tools and strategies for integrating them into existing systems? Our latest blog post dives into real-world examples of how leading pharmaceutical companies are successfully navigating the new digital landscape by leveraging #adobeexperiencecloud. Delve into these insights and get inspired to unlock the full potential of your digital strategy! https://lnkd.in/dqHKgjzN #pharma #pharmamarketing #adobefranklin #adobeexperiencemanager #omnichannelmarketing #newpagesolutions
How Pharma is Delivering Omnichannel Exp Using Adobe Experience Cloud
https://www.newpage.io
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Please read this article by my knowledgeable colleague Raquel! The pharmaceutical industry is moving towards omnichannel strategies, especially for sales reps or MSLs. This digital transformation makes it possible to personalize interactions with healthcare professionals, using digital tools to provide accurate information about pharmaceutical products. Although it faces challenges, such as the need for technological adaptation and continuous training, effective data management and personalization significantly improve the experience of healthcare professionals. Proactive adaptation and training are crucial to overcome these challenges and take advantage of omnichannel opportunities, benefiting both the industry and healthcare professionals. Want to know more about how the pharmaceutical industry can benefit from omnichannel? Read the full article! ⬇️ #Eraneos #ITTransformation #omnichannel #Pharmaceutical
Streamlining Omnichannel for Pharmaceutical Employees | Eraneos Netherlands
eraneos.com
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Two-thirds of HCPS feel that they are "spammed" with digital content! The demand by HCPs for #medicalinformation that is readily available, relevant and conveniently found in their preferred channels has accelerated the adoption of digital and the need for omnichannel engagement in medical affairs but it not currently meeting their needs. https://lnkd.in/exhZ2jdH What can be done to address this disconnect and ensure that HCPs only get the relevant information? For more information on MILE - Medical Information Leaders in Europe, contact [email protected] #digitalhealth #pharmaceutical #medicine #omnichannel
Redefining medical communications in the age of omnichannel engagement
https://pmlive.com
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The pharmaceutical industry is moving towards omnichannel strategies, especially for sales reps or MSLs. This digital transformation makes it possible to personalize interactions with healthcare professionals, using digital tools to provide accurate information about pharmaceutical products. Although it faces challenges, such as the need for technological adaptation and continuous training, effective data management and personalization significantly improve the experience of healthcare professionals. Proactive adaptation and training are crucial to overcome these challenges and take advantage of omnichannel opportunities, benefiting both the industry and healthcare professionals. Want to know more about how the pharmaceutical industry can benefit from omnichannel? Read the full article! ⬇️ #Eraneos #ITTransformation #omnichannel #Pharmaceutical
Streamlining Omnichannel for Pharmaceutical Employees | Eraneos Netherlands
eraneos.com
