Ever wonder what goes on behind the curtain? 🎚
This isn't me at Coachella (although that would be epic!), it's actually a throwback to a time I was setting up the Soundbad Festival. It was a whirlwind of teamwork, late nights, and a whole lot of fun! 🎸
Speaking of teamwork, have you seen the trend of behind-the-scenes company culture videos in B2B marketing? Let me tell you, it's GENIUS!
These videos aren't just about showing off a fancy office or free lunches (although, those are pretty cool too). They're about giving potential customers a glimpse into the heart and soul of your company. They showcase your values, your work environment, and most importantly, the amazing people who make it all happen. 👯
Think about it: we are all saturated with sales pitches, wouldn't you rather connect with a company that feels real, approachable, and, well, #HUMAN?
Behind-the-scenes content builds trust, anticipation, and momentum. It shows your audience that you're not just a faceless corporation, but a team of passionate individuals working towards a shared goal. And that, my friends, is how you build lasting relationships!
So, B2B friends, are you ready to step out from behind the curtain and show the world what makes your company tick? Let's chat in the comments! Have a great start this week and a sunny festival season.
#B2BMarketing #CompanyCulture #BehindTheScenes #TrustBuilding #TeamworkMakesTheDreamWork #Soundbad #OpenAir
By the way thanks to the amazing team that promoted the Soundbad Festival
Sebastian Goldbach, Simone Neubauer, Dr. Andreas Friedel, Lars-Hendrik Daus, Marco Illig, Jens Amend, and 200 more incredible people for setup and operations.
I help businesses achieve goals through digital marketing
2molove that the first take-away is, "lets go test things!" A must-have approach with marketing/business.