VaynerMedia APAC’s Post

In today's rapidly shifting landscape, one truth remains constant: adaptation is key to success. As Gary Vaynerchuk insightfully pointed out, relying solely on yesterday's TV spot strategy is a recipe for stagnation. I think this insightful piece by Glynda Alves about the way Gary (and by extension, VaynerMedia) thinks, lays bare that this isn't our first rodeo in a highly complex and diverse environment. We're here to deepen our roots in this exciting market and change the way our industry thinks about the meaning of 'building brand'. The full story link in the comments.

🚀 Ever wonder why some marketing strategies simply *pop* and grab our attention? It's all about sparking curiosity! 🤔 🎯 That's exactly what boAt Lifestyle nailed with their mind-blowing collaboration with Netflix! 👀 Remember spotting characters from Squid Game and Money Heist in Delhi Metro? Yes, that was them creating a massive stir online! 💡 You might think of leveraging: - 🖨️ Print Ads - 🌐 Digital Ads - 🎬 Brand Films - 📦 Unique Packaging ...to boost awareness and spark conversations. 🌟 But boAt? They took creativity to a whole other level! 👏 Hats off to their courage and creativity - not only did they pull off a massive metro stunt with legal blessing and respect for public spaces, but they also set a benchmark for 'thinking outside the box.' 🎉 Kudos to the team for this unparalleled achievement! 🔥 Their bold move is a blazing beacon for all of us - urging us to push boundaries and innovate. 💬 Eager to hear your take on this! How do you plan to shake up the game? 🙌

Here I am causally scrolling on LinkedIn at 10 PM on a weekday. Still think WHAT you post is that much more important than when? And when I say when, I don’t mean specific or optimal times. I mean just showing up. We’ve all heard the trite cliches: “Just show up” “Anything is better than nothing” “Less is more” What I’ve found is that things are often cliche (frequently repeated) for a reason: they’re true. Social media + content marketing will ultimately always be about showing up… consistently. High quality content will always be important but the velocity at which it is deployed will also take precedent in success. AI can help you achieve consistent output without the assumed quality sacrifice. Learn more: https://flamel.ai dm me to learn more about —> Patrick Smith

I've observed a striking trend in Marketing discussions lately—one that feels like a game of tug-of-war between 𝗕𝗿𝗮𝗻𝗱 𝘃𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘃𝘀 𝗣𝗥 𝘃𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗩𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 etc Conversations have become increasingly fragmented. This siloed approach is perplexing & immensely limiting. Let’s take a moment to reflect & remember that way back in the 1960's (𝟲𝟬+ 𝘆𝗿𝘀 𝗯𝗮𝗰𝗸!) when Mr. Kotler formally introduced the world to the 4P's of Marketing- he wasn't talking about siloes: 1. Product : quality, design, features, packaging & other related services. 2. Price : list price, marked price, discounts, shipping costs & competitors’ prices. 3. Place : distribution channels, platforms, websites , online presences, physical locations, inventory, and delivery. 4. Promotion : Sales, Discounts, Branding, Content marketing, Advertising, Search, Influencer Relations, Social media, PR etc In short, Marketing has always been about an “integrated Business strategy”. In our rush to 'specialize', we seem to be losing sight of the bigger picture. In the grand orchestra of Business growth, let’s not forget that every instrument plays a part. And that nobody wants to hear a symphony of soloists.

150% increase in leads and a 40% decrease in CPL week-over-week on Meta Ads. And was this due to some super-sophisticated technical hack? Nope. It was the result of a killer creative idea. Marketing leaders, if you want to crush your targets, hire a team that knows how to create compelling content that sells. Being data-driven is a given in performance marketing; to truly stand out, be bold and creative.

We reject the practice of soulless, aggressive marketing that lacks beauty and is devoid of meaningful values. Over time, we have witnessed an industry obsessed with mass production, quantity, and profit, yet blind to the people it is meant to serve. This is where our journey begins. We have turned away from these methods that govern the communication industry, believing in a creative revolution, advertising that moves, inspires, and builds genuine connections with its audience. It is our duty, as creatives of the new generation, to lead this change. And we will. Follow the journey.

There are 8 commandments that we live by in GAIA Media. 1. Be led by data, not emotions 2. Always be testing (Quality over Quantity) 3. Marketing fundamentals > Tactics 4. Zoom in + Zoom out 5. Simplify 6. Don't waste your client's money 7. Be bold 8. Know thy numbers 9. Leave no stone unturned Today, we're going to talk about the second one ALWAYS BE TESTING No matter how successful an ad is, you should always test new ones. Even if you do find a winning combination for an ad, you're leaving money on the table if you don't continue to test more things. No ad performs well forever. Eventually they all reach saturation and their performance start to decline. So it's important that you have winning ads in the pipeline to replace them You're only one ad away from scaling your business. This ad will only be found as you test new creatives/copy/angles/visual elements. Testing is a huge part of the growth mindset we have at GAIA Media. No matter where you're at, you should always be testing... Do you agree? Adapted from article by Luke Bradley

Growth is a scientific process. You have to understand what drives acquisition and retention. Sometimes it’s subtle, sometimes major, but it’s always changing. What worked in the past may not work in the future. Plant a lot of seeds, water them equally, invest in the ones that grow and never stop to create daily, weekly, monthly compounding. Messaging, channels, pricing, tactics, partnerships, packaging, competitive strategy, creative, experiential, direct vs mass, real vs virtual, media formats, PR, SEO, social, ads (OOH), novelty, etc.

If I were hiring for marketing: A kid who could take an Instagram page from 0 to 10,000 that kid is killer. Most CMOs don't know how to do this. ------- I truly believe that everyone should be making content because it teaches you sales across the board and really what do you need to be successful. ------- I truly think most people who make content today if you have have this experience for 10 years, there is a very good marketing job at the end of it. 🗣️ Credit: Tanmay Bhat 💁🏻♂️ Source: Nikhil Kamath (Ep# 13 | WTF does it take to Build Influence Today?) #creatoreconomy #creators

Excited to announce that AMT, the company I started with Tom Hollands, is out of stealth! AMT stands for Agentic Marketing Technologies and the company mission statement is to power Autonomous Marketing Teams enabling anyone to build a billion dollar business from their bedroom. Tom and I met at Entrepreneur First, a startup accelerator in London and we bonded over a shared belief that agentic AI is going to massively disrupt the marketing industry. But as they love to say at EF, “Where’s the hair on fire problem?!” We spoke to hundreds of people in D2C marketing and we repeatedly heard that their biggest problem is the rapidly growing cost to acquire new customers on traditional channels like Meta and Google, and that they are desperate for scaled alternatives. Many brands have turned to influencer/creator marketing and have found it to be incredibly performant but a nightmare to scale as creator partnerships are an extremely manual process, akin to sales or recruitment. One D2C CEO told us that creator marketing is their best performing channel but in order to scale they had to double their headcount to 30 people! AMT’s first product is called Lyra, the world’s first AI partnerships manager for D2C brands. Lyra enables brands to scale from 1 to 1000 creator partnerships at the touch of a button and it evolves creator marketing from a bespoke partnerships channel into a scaled performance marketing channel. Lyra automates all the boring parts of creator marketing, enabling teams to focus on campaign strategy, not manual work. Since launching, we have had great traction and have been lucky enough to work with a number fantastic brands including Wild, UNiDAYS, Edurino and Hyou to name a few. Huge thanks to the EF team, in particular Nick Sopuch, for all their help over the past 6 months and for backing us at pre-seed. Want to grow your brand without growing headcount? Get in touch