This week I was honored to receive the Woman Of The Year award at the World Retail Congress, sponsored by Altrua. The criteria, in Lucy Harris’s words, was to identify female leaders with remarkability, a global footprint and brands that were modern and relevant – all done through a meritocratic search. For me, this award stands as an ode to female entrepreneurship in its entirety and I’m humbled to be the recipient this year. I started Unilever Prestige as a start-up within Unilever 11 years ago and I was convinced that I wanted to do things differently. I always believed that there was an opportunity to create a business unit that puts the authenticity of the brands at the center of the business model and is “future fit”. Our business model celebrates founders, people and culture. We believe in being a force for good for society and the planet and we invest in vocational training and education for experts and consumers in the Beauty and Wellbeing industry. More than 80% of Unilever Prestige employees are women, and I’m so encouraged that we have great female representation at founder and CEO level, as well as in key functions across the business that have been perceived as traditionally male including finance, R&D and supply chain. I’ve always been a supporter of women, and my role as chairwoman of the CEW UK allows me to do this at scale for the entire UK beauty industry. If we want to create gender parity on a bigger scale we need to support, mentor and promote each other and the great work that women do. It’s why awards like this one are so important. If I had to give advice to women starting out on their journey, I would actually take the words that some of our brand founders shared about my leadership of the Unilever Prestige business: ⚡ Do not be afraid to stand out, and have courage to break the norm if you believe it will lead to something greater ⚡ Be comfortable with being uncomfortable – it’s only through bold moves and choices that the magic will happen ⚡ Have conviction and do not take no for an answer if what you are standing for matters ⚡ Radiate and share your knowledge, experience and advice with others Truly grateful for this award and I remain committed to driving change for the next generation of all leaders. #womeninbusiness #femaleleaders #beauty #retail #winninginbusiness #genderequality #womensupportingwomen
Huge congratulations for a deserved award…. Your commitment to female leaders , entrepreneurs , founders has been astounding .. congrats again from myself and all the team GenM Official who continue in their own way to help gender parity and make menopause more visible , inclusive and drive choice and trust for those in this life transition to be the best version of themselves .. together and collaboratively we all have a role in driving change for women at every stage of their life health and career wise , so thank you for all you are doing 🙏🙏
It was an honour to award this to you Vasiliki for your true remarkability. Congratulations once again.
Congratulations, Vasiliki, on receiving the Woman Of The Year award at the World Retail Congress. Your dedication to creating a business model that celebrates authenticity, diversity, and sustainability is truly inspiring. Your commitment to supporting and empowering women in the beauty industry is commendable. Keep driving positive change for the next generation of leaders. Vasiliki Petrou
Congratulations on this remarkable achievement and for sharing the story of how it all started. I love the concept of the “future fit” mindset. Your commitment to female leader is an inspiration.
Congratulations Vasiliki 👏 What you have built is extraordinary. Extraordinary results are only made possible by extraordinary people. Your advice is as inspiring as you are ✨✨✨
Vasiliki Petrou - Congratulations on this prestigious recognition of your prestige. This award is global - the universe awaits.
Congratulations on receiving the Woman Of The Year award, Vasiliki. Your commitment to female entrepreneurship and creating a business model centered around authenticity and societal impact is truly inspiring. Keep shining as a leader and driving change for the next generation of all leaders.
Congratulations
Congratulations, well deserved
Congratulations, Vasiliki! 💙