Vamshi Preetham Reddy Ella’s Post

Reliance Retail 's entry into the sports retail brand segment could potentially disrupt the market similarly to how they disrupted the telecom industry with #Jio. Their aggressive pricing strategies with Jio significantly lowered costs for consumers and reshaped the competitive landscape. In the sports industry, if Reliance applies similar tactics, they could drive down prices, increase accessibility, and possibly expand market reach. This could benefit consumers by making sports-related products more #affordable and #accessible. However, it could also pose challenges for existing retailers who may struggle to compete with Reliance's pricing and scale. Overall, Reliance's entry into sports retail could bring significant changes, possibly making sports products more #affordable and widely available, while also reshaping the competitive dynamics within the industry. #SportsRetail #RetailDisruption #RelianceIndustries #JioStrategy #MarketDisruption #BusinessStrategy #RetailInnovation #SportsIndustry #ConsumerBenefits #MarketExpansion #Olympics #Decathlon

Industry giant Reliance Retail, led by Mukesh Ambani, sets its sights on the thriving Indian athleisure market! According to the Economic Times, Reliance is gearing up to compete with Decathlon, a leading sporting goods retailer. Their strategy involves launching a new sports format and securing prime locations across major cities for stores between 8,000-10,000 sq ft. Decathlon, a major player since 2009, has witnessed significant growth in India, with revenue surging from ₹2,079 crore in FY21 to ₹3,955 crore in FY23. This success story highlights the immense potential of the Indian athleisure market, which both companies are vying for. Furthermore, Decathlon is actively expanding its digital presence to solidify its position in the Indian market. This brewing competition promises exciting options and potentially better deals for Indian consumers in the athleisure space. #RelianceRetail #Decathlon #Athleisure #MarketEntry #India #SportingGoods #Retail

The world's 11th richest person Mukesh Ambani's Reliance Retail is reportedly preparing to challenge French retailer Decathlon with a new sports format, targeting the booming athleisure market post-COVID-19. According to an ET report, the company plans to lease spaces between 8,000 and 10,000 sq ft in prime locations across major cities for its yet-to-be-named brand. Decathlon, which entered the Indian market in 2009, saw its revenue increase to Rs 3,955 crore in FY23 from Rs 2,936 crore in FY22 and Rs 2,079 crore in FY21. Notably, at a recent event in March, Steve Dykes, Decathlon’s Chief Retail and Countries Officer, said that the company sees India as a 'priority market' with the potential to rank among the company's top five global markets. Meanwhile, Decathlon is also enhancing its online presence to strengthen its digital footprint in India. #decathlon #reliance #business #sports #brand #news #indianstartupnews

The world's 11th richest person Mukesh Ambani's Reliance Retail is reportedly preparing to challenge French retailer Decathlon with a new sports format, targeting the booming athleisure market post-COVID-19. According to an ET report, the company plans to lease spaces between 8,000 and 10,000 sq ft in prime locations across major cities for its yet-to-be-named brand. Decathlon, which entered the Indian market in 2009, saw its revenue increase to Rs 3,955 crore in FY23 from Rs 2,936 crore in FY22 and Rs 2,079 crore in FY21. Notably, at a recent event in March, Steve Dykes, Decathlon’s Chief Retail and Countries Officer, said that the company sees India as a 'priority market' with the potential to rank among the company's top five global markets. Meanwhile, Decathlon is also enhancing its online presence to strengthen its digital footprint in India. #decathlon #reliance #business #sports #brand

Did you know Decathlon is bigger than Nike, Adidas & Reebok combined. But How? French sports retailers have beaten its biggest competitors combined in the Indian market. As on March 2023, Decathlon generated ₹2,936 crore in revenue, while the other three brands generated a combined ₹2,783 crore. 👉 What did Decathlon do differently to achieve this? (1) Focus on non-mainstream sports: Decathlon sells products for 85+ sports, while its competitors focus only on cricket, football, & running. Thus, Decathlon reaches a wider audience and captures a larger share of the market. (2) In-house manufacturing: Decathlon manufactures most of its products in-house, this lower costs low. (3) Direct-to-consumer model: It sells its products through its own stores, instead of third-party retailers. Hence, customer experience and prices are always in check. (4) Try before you purchase: This allows customers to try out the product before they buy it, which builds trust with them. (5) Top athletes as sales people: Decathlon employs top athletes as sales people. This gives customers the opportunity to get advice from expert advice. It also helps to create a sense of credibility Decathlon's success in India is a testament to the company's unique business model and its focus on customer satisfaction. Can you think of any other strategies that could have helped the company achieve this feat? Let's grow together - #TheFinKid #business #success #customerexperience #sports #india

In the ever-evolving landscape of #retail, especially in niche segments like #sports, any move by a corporate giant like Reliance Industries demands attention. Just as they revolutionized the Indian telecom industry with #Jio, Reliance's foray into the sports retail brand segment promises to be a game-changer. When Jio entered the telecom market, its "disruptive pricing strategies" dramatically altered the industry dynamics. Consumers benefited immensely as competition intensified and prices plummeted. "This not only made mobile data affordable but also expanded access to digital services across #India." Now, with their sights set on sports retail, Reliance seems poised to replicate this success. Imagine a scenario where sports enthusiasts can access a wide array of products at significantly lower prices. If Reliance adopts a similar approach in sports retail, it could potentially drive down costs, increase accessibility, and expand market reach. This could democratize access to sports gear and equipment, making it more affordable for aspiring athletes and fitness enthusiasts alike. However, like any disruption, there are bound to be challenges. Established retailers in the sports industry might find it difficult to compete with Reliance's pricing strategies and vast scale. The competitive landscape could undergo significant transformation, possibly leading to consolidation or strategic shifts among existing players. For consumers, the implications are intriguing. On one hand, greater #affordability and #accessibility could mean more people participating in sports and fitness activities. On the other hand, "the concentration of market power in the hands of a few large players could limit choice and diversity in the long run." Overall, Reliance's entry into sports retail has the potential to bring about substantial changes. It could make sports products more #affordable and #widelyAvailable, thereby reshaping consumer expectations and industry norms. As stakeholders watch this space, one thing is certain: the dynamics of sports retail in India are on the brink of transformation once again. #Realience #Sports #Retail #BusinessStrategy #BusinessDevelopment #Decathlon #SportsRetail #innovation #Olympics

Decathlon and Decathlon Sports India to accelerate investments in India on production, expansion: Global CEO Barbara Martin Coppola SportsBiznet View - Whenever you're pitching to an investor and wish to kick off with a story about the growth of Indian sports industry, be sure to include a quote from the Decathlon story. >> For Decathlon, India is currently among the top ten global markets, growing 'twice the rate' of others, where it entered in 2009 and now operates a network of 129 stores, she said >> Decathlon expects to continue its "high growth rate" from the Indian market, which is also emerging as an important manufacturing hub for the sports retailer, from where it currently exports around 65 per cent of production to global markets. >> "We see a real appetite for overall sports consumption, people wanting to try new experiences. And to be honest, there is an energy that is just beautiful to see at the stores... for Decathlon, (India) for sure is one of the major markets," Coppola told PTI in an interaction. >> Over investments in India, Coppola said Decathlon has plans to accelerate local production as well as local sourcing and expand its sports retail sales network. #sportsbiz #sports #growth #india #decathlon #indiasportsindustry

The world's 11th richest person, Mukesh Ambani, is gearing up for an exciting challenge! 🏅🚀 Reliance Retail is reportedly set to compete with French retailer Decathlon with a fresh sports format, eyeing the booming athleisure market post-COVID-19. According to an ET report, Reliance plans to lease prime spaces between 8,000 and 10,000 sq ft in major cities for its yet-to-be-named brand. 🏢🌟 Decathlon, which entered the Indian market in 2009, saw its revenue soar to Rs 3,955 crore in FY23 from Rs 2,936 crore in FY22 and Rs 2,079 crore in FY21. 📈💪 At a recent event in March, Steve Dykes, Decathlon’s Chief Retail and Countries Officer, emphasized that India is a 'priority market' with the potential to be among the company's top five global markets. 🌍🔥 Meanwhile, Decathlon is also ramping up its online presence to strengthen its digital footprint in India. 💻📲 #Decathlon #Reliance #Business #Sports #Brand

The world's 11th richest person Mukesh Ambani's Reliance Retail is reportedly preparing to challenge French retailer Decathlon with a new sports format, targeting the booming athleisure market post-COVID-19. According to an ET report, the company plans to lease spaces between 8,000 and 10,000 sq ft in prime locations across major cities for its yet-to-be-named brand. Decathlon, which entered the Indian market in 2009, saw its revenue increase to Rs 3,955 crore in FY23 from Rs 2,936 crore in FY22 and Rs 2,079 crore in FY21. Notably, at a recent event in March, Steve Dykes, Decathlon’s Chief Retail and Countries Officer, said that the company sees India as a 'priority market' with the potential to rank among the company's top five global markets. Meanwhile, Decathlon is also enhancing its online presence to strengthen its digital footprint in India. #decathlon #reliance #business #sports #brand #indianstartupnews

Adidas recently has signed a collaboration deal with Bata. Sounds so unusual. Why would Adidas sign a deal with Bata out of all the trending and great brands? Because Bata has the largest reach in India. Having 2100 stores across 600+ towns and cities in India since a long time. Adidas wants to expand its reach in India. They want to compete with their rival PUMA who have struck a deal with Virat Kohli. But what’s in it for Bata? Well, Bata has not been very popular with the teens lately. The current era is of sneakerisation. Even if Bata wanted, its expansion in this category would have been limited. Therefore, it acted like a win-win for both the brands. Learning about how brands think is amazing. What do you think about it? #brands #branddeals #adidas