In the wake of the recent #adfraud scandal uncovered by Adalytics, many marketers are looking for effective, brand safe ad environments. #MultiscreenTV is proven to drive full funnel outcomes and we have the data to back it up. Visit our new Multiscreen Attribution Resources to view analyses and examples of how brands used a variety of multiscreen TV platforms to drive KPIs ➡️ https://bit.ly/47gjsQ1
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Say what? 🤯 A staggering amount of data is created every day in the world. Just hear it from Benjamin Vandegrift, VP of Measurement Solutions at VAB. With your Advertising Week New York pass, you can now watch VAB's full session on "Harnessing The Power of First-Party Data" with IRIS.TV, T-Mobile Ads, PMG, and Kinective Media℠ by United Airlines, right here: https://lnkd.in/egBA8tyG #AWNewYork24 #Data #Privacy #Advertising
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Check out the insights from Go Addressable that made our Top 10 charts of Q3! Did you know that 50% of advertisers that aren't using addressable TV plan to start using it within the next year? 🚀 Explore the rest of our 10 most popular charts, covering data privacy, TV attribution and more: https://lnkd.in/eU3FFSZp
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Want to better understand where attention fits into the overall measurement framework? As part of Upwave's Masters of Brand Measurement series, they are bringing together a panel of industry experts on 10/22 for a lively discussion on the attention landscape and how attention impacts outcomes–brand, behavioral and business–and more. Register below!
Register now for Upwave's upcoming, virtual Masters of Brand Measurement webinar: The Impact of Attention on Outcomes. https://lnkd.in/eS7YVVZZ Join Upwave's Jon Stewart on Tuesday, October 22nd, at 1pm ET/ 10am PT as he moderates a discussion with Ariff Quli, VP Brand and Agency Sales at Yelp, and Tristan Webster, Chief Product Officer at TVision. This lively discussion will dive into the call for standardization of #attention, where attention is positioned in a modern advertising measurement stack, how attention impacts #outcomes – brand, behavioral and business – and more. Stay tuned for more!
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✨ Fresh from the excitement and game changing insights at Advertising Week NY, our newly released Top 10 Charts for Q3 dive into key topics we talked about on stage like #midfunnel outcomes, #dataprivacy, #addressable TV, and much more! Download here 👉 https://lnkd.in/eqXJd_iT #AWNewYork24 #MarketingTrends #Advertising
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🗣️ “Data is the fuel that powers the advertising economy,” said Benjamin Vandegrift as he opened the latest VAB panel at Advertising Week today. “And it’s only as good as the pilot and the crew that use the data,” responded Mike Petrella, Managing Director, Strategic Partnerships from Kinective Media℠ by United Airlines. 🚀 We’re so thrilled to be joined by industry leaders from United Airlines, PMG, T-Mobile Advertising Solutions, and IRIS.TV on stage this morning for a power-packed session about first-party data. Thank you to Mike Petrella, James Burka, Andrea Zapata, and Field Garthwaite! #AWNewYork24
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Did you catch Corrie Katcher at AWLearn Academy? ✨👩🏻🏫 She shared the secret sauce to being a successful seller, everything from earning the trust of your customers, closing the deal, to building relationships with VAB members after the close. Thanks to Lori Greene for having us on stage along with experts from Spark Foundry and General Assembly! #AWNewYork24
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Head over to The Media Stage at 10:10am today at #AWNewYork24 for an insightful and powerful panel on “Harnessing the Power of 1st Party Data”, led by Benjamin Vandegrift, VP, Measurement Solutions & Innovations at VAB and joined by Mike Petrella (Kinective Media℠ by United Airlines), Field Garthwaite (IRIS.TV), James Burka (PMG), and Andrea Zapata (T-Mobile Advertising Solutions). Join us as we’ll talk innovative applications of 1st party data and how brands are achieving successful results by harnessing and utilizing their best customer intelligence. Don’t miss your chance to discover new technologies and strategies for identifying and targeting consumers.
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The top panel at Advertising Week New York is back! We’re here for round 2 of CTV and Retail Media on stage today. 🔁 Thanks to our partners from Affinity Solutions, Seedtag, Innovid, and Roundel for bringing another top-notch discussion to a *packed* room at the Innovation Stage. 👏🏼👏🏼 #AWNewYork24
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🚨 Starting SHORTLY at 3:40pm on The Innovation Stage: CTV & Retail Media 2.0! Last year’s VAB panel “CTV and Retail Media” was a top 10 panel at Advertising Week NY. We’re back to share updated strategies and innovations on how brands are using the powerful combination of CTV and Retail Media Networks to drive critical mid-journey outcomes. Join Kailyn Hartmann, VP, Advanced Analytics & Intelligence, VAB in conversation with Brian Danzis (Seedtag), Damian Garbaccio (Affinity Solutions), Pat Burke (Roundel), and Dan Mouradian (Innovid) sharing proven strategies for 2024 – you won’t want to miss these valuable insights from a top-ranked panel.
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