Adobe just launched its new B2B offering, Adobe Journey Optimizer, to leverage generative AI for highly personalized buying group journeys. At the same time, Userled secured a £4M funding round to bring generative AI marketing to B2B companies. These moves are HUGE signals that generative AI is redefining B2B GTM strategies. Here’s why this is a big deal ↓ ↳ Generic marketing campaigns are not working. Adobe gets it—broad, one-size-fits-all content doesn’t cut it anymore. B2B companies need 1:1 personalization across every touchpoint, and that’s where generative AI comes in, making it happen at scale. Why you need GenAI in your GTM strategy NOW ↓ 1️⃣ Stand out with 1:1 relevancy No more months of manual work. With generative AI, hyper-personalized marketing is done in minutes—reaching prospects with content that hits at exactly the right buying stage. 2️⃣ Deliver consistent personalization across all channels Email, web, ads—ensure your message hits home on every platform. 3️⃣ Unify Sales & Marketing Efforts With direct visibility into how key prospects and accounts engage across channels, generative AI helps tighten alignment and accelerate deals. 4️⃣ Accelerate Deals The results speak for themselves. Brands using Userled have achieved higher conversion rates and stronger pipelines. Adobe expects a similar impact, predicting their AI-powered platform will tighten sales and marketing alignment to accelerate deals. As Amit Ahuja, Adobe's VP of Experience Cloud Products, stated: "Business leaders purchasing technology have increasingly high expectations for how they are engaged online." Companies not leveraging GenAI into their GTM will quickly fall behind. More insights coming tomorrow… stay tuned
Vincent Plassard
2mo
exciting times ahead!
Helping SaaS GTM teams get better at monetization | PricingSaaS.com
2moPersonalized content / marketing has been a theme for well over a decade in B2B SaaS, but Gen AI may actually make this happen. Exciting and scary at the same time 🤣