"Urban Outfitters is launching a three-stage campaign called “Shift Happens.” To kick it off, it will host a two-day event in partnership with Pinterest at New York City’s Chelsea Factory. At the event, guests will be able to explore 10 rooms, each curated by creators selected by Urban. These include florist Studio Hayat, with a theme of “Bouquet Getaway;” multidisciplinary artist Anya Tisdale, dubbed “Plushie Playground;” plant expert Paige Tailyn, via “Potting Paradise;” and Tinashe, with “Freak Fort.” These spaces will also be shoppable via QR codes." Read more about our BTS campaign here: https://lnkd.in/g7FSBsHC
Urbn in Gap jist terminated all second shift
Love this. Would love to see it
Kicked off in style! Loved the teamwork between our brands to bring this to life. Congrats Dmitri Siegel Cierra Yetts Cyntia Leo and the whole talented Urban Outfitters team! Congrats Ellen Corsaro and Alexandra Nikolajev for leading this on the Pinterest side.
Brilliant
Worth attending!
Urban Outfitters bringing the creativity ! Love this multi-sensory, shoppable experience - "Freak Fort" by Tinashe sounds particularly intriguing Looking forward to seeing how this campaign unfolds!