Uppercut’s Post

The duration of a video doesn’t determine the cost to create. It’s a common misconception that in the video production world, a “short video” = cheaper than a longer one. Not always true. Take the annual John Lewis Christmas ad for example. Just 30 seconds long. But costs £Millions in production. Why? It involves a lot of moving parts, resources, creative development, multiple crew and filming days, location hire, specialist equipment, actors, voice-over, music composition, visual FX, etc. Whereas a relatively simple sit-down interview with some compelling supporting footage of your business/products, could be 3 minutes in duration, but cost just a few £k. It all depends on the creative elements and resources that go into your production, and the result you need for your available budget.

The duration of a video doesn’t determine the cost to create. It’s a common misconception that in the video production world, a “short video” = cheaper than a longer one. Not always true. Take the annual John Lewis Christmas ad for example. Just 30 seconds long. But costs £Millions in production. Why? It involves a lot of moving parts, resources, creative development, multiple crew and filming days, location hire, specialist equipment, actors, voice-over, music composition, visual FX, etc. Whereas a relatively simple sit-down interview with some compelling supporting footage of your business/products, could be 3 minutes in duration, but cost just a few £k. It all depends on the creative elements and resources that go into your production, and the result you need for your available budget.

Iterate often, it keeps you on your toes. "Make your mistakes faster, and get to your best work." Video AI as a tool to create moving storyboards seems very compelling to me. I can't wait to see what is created as this style of story development increasingly comes into view. #Video #AI #VideoAI #StoryDevelopment #Storytelling #Film #FilmMaking #FilmMaker #Storyboards #Concepting

Sometimes videographers and filmmakers can make you feel a bit stupid. Throwing jargon and phrases at you, and then getting frustrated when you don't know the answer. A couple of things I've heard our clients experience in the past: - A creative director refusing to listen on a shoot and getting into an argument with them 🤦♂️ - Using a lot of acronyms that made the client feel excluded from what was going on 😳 - Filmmakers thinking they were on a Hollywood production 🎬 It's not intentional (I hope). Our focus has always been on simplifying our approach as I know you only really care about the end result. Forget needing to understand every little detail of video production. We really try to guide our clients through the process, making it a fun and easy experience. Essentially becoming an extension of your team you can just 'handball' things to 🏈 You could almost say we "Lift" you up 😉

Another excellent demo of the power and possibilities that color correction and grading can provide for enhancing and even transforming a scene. Think photoshop-level editing but for motion picture. Thanks for sharing Ross Baker, great work! #postproduction #colorcorrection #colorgrading #colorist

What about custom Titles for Films, Commercials and Music Videos? Arda Kilic & I teamed up, because we have seen potential in creating custom letterings and animations, to make your Film/ Video Iconic and memorable. Mostly Titles are quickly done by interns and Film Production need their time for the Film/ Video itself. Tailor-made designs are offering a level of personalization that’s hard to find elsewhere. Especially our Lettering and Motion Design is tailoring to specific needs and ensures that the end product perfectly fits the individual's requirements. The best thing about this is —> It’s getting unique by nature! Individual tastes, preferences, and needs are standing out from mass-produced items and any designs. This uniqueness can be appealing and satisfying, especially in a world where many things are standardized. If you need more information about our service check our presentation here: https://lnkd.in/eBJdHQCf

During #covid19 when there was next to no work and everyone was unemployed I took the time to RE edit movie trailers with my creative style. I was able to rip 5.1 surround sound trailers and build custom sound effects, transitions and re edit a trailer with Clair De Lune as the main score. Here's what it turned out like #videoediting #videoeditor #movietrailer #trailereditor #hollywoodstudios #interstellar #christophernolan #filmmaking #storytelling

Our Spotlight experts’ advice on creating a showreel without professional footage and ideas for your ‘Audio’ section.

🎙️🎭 Discover why voice actors are often overlooked in our latest article on Famous Times! Explore the challenges and misconceptions faced by these talented artists, and learn about the vital role they play in bringing characters to life. Understand the importance of recognizing and appreciating the craft of voice acting in the entertainment industry. #VoiceActing #EntertainmentIndustry #UnsungHeroes #TalentRecognition #FamousTimes https://lnkd.in/dT_4ZSCU

As filmmakers strive to create cinematic visuals on a budget, brands like 7Artisans and Sirui have stepped in, offering affordable cine lenses without compromising on quality. Whether you're shooting in low light or aiming for that coveted anamorphic look, these lenses provide impressive options for indie filmmakers and content creators. 7Artisans is known for its fast primes and low-light capability, while Sirui has gained recognition for making anamorphic lenses accessible to a wider audience. In this article, we explore the key differences, pros, and cons of these two brands and how they fit into the modern filmmaker's toolkit https://lnkd.in/gPtSRrug