Looking back, last week at Future Pharma 2024 was truly amazing. I had the honor of speaking with my longtime and brilliant colleague, Jason Benagh of Moderna, about breaking through the digital noise and creating efficiencies in print and digital programs through integrations with Veeva Promomats and CRM systems. Our conversation highlighted the importance of leveraging technology to streamline processes and enhance communication.
One of the most enlightening discussions I had was about an innovative approach to Omni-Channel marketing, particularly with Modular Creative Content. Jennifer Dee, Business Director, Americas at Tag, and Michelle Nguyen, Executive Director, Global Consumer, Respiratory Vaccines at Moderna, provided valuable insights into how modular content can be used to create more personalized and effective marketing campaigns. Their expertise in the field is truly inspiring and gave me a lot to think about in terms of improving our own marketing strategies.
I really enjoyed the panel on Managing Agency Partnerships, hosted by Brian Peters, Chief Strategy & Insights Officer at Heller Agency. The panel provided practical advice on how to foster strong relationships with agency partners and ensure that collaborations are productive and mutually beneficial. The strategies discussed will be incredibly useful for anyone looking to improve their agency partnerships.
AI was another hot topic at the event, with many discussions centered around its growing role in the pharmaceutical industry. The potential for AI to revolutionize everything from drug development to marketing is immense, and it was exciting to hear about the latest advancements and applications of this technology.
Many thanks to the Future Pharma Team, including Ariel Clark, Alicia Uphchurch, and Ryan Portella, for putting on a world-class event. Their hard work and dedication made this an unforgettable experience.
If you're interested in discussing best practices regarding Promomats and CRM integrations, please feel free to reach out. I'm always open to sharing insights and learning from others in the industry.
Happy 4th of July, everyone! Dennis
#HealthcareMarketing #PatientEngagement #PrintMarketing#CRMIntegration #Compliance #DigitalTransformation #FiresideChat #FuturePharma
Jason Benagh, MBA Brian P.
Head of Digital at Uniphar Commercial
7moThe ability to personalise your messaging undoubtedly drives more engagement with HCPs, and this goes far beyond the subject line! Hitting your audience with relavent content, at a convinient time, and in a format they prefer will optimise your outcomes. Good tech enables this to happen!