Uniphar | Commercial’s Post

Reaching your commercial potential requires digital agility and the power of human connection. Respect the time pressures of your HCPs, quality engagement builds strong relationships for better patient care.

Today’s #pharma companies need to be able to provide a targeted sales experience that is #personalized to each HCP to help them best care for their patients. BCG’s new approach focuses on 3 key elements, that allow sales reps to offer a #personalized #sales experience across a wide range of HCPs, unlocking tremendous value!

Step into a new world of HCP engagement. Step into ZING. No apps, no logins, and no friction. It’s a hassle-free experience for HCPs that’s no different than texting. #Pharma #Sales #HCPEngagement #PharmaSales

Looking back, last week at Future Pharma 2024 was truly amazing. I had the honor of speaking with my longtime and brilliant colleague, Jason Benagh of Moderna, about breaking through the digital noise and creating efficiencies in print and digital programs through integrations with Veeva Promomats and CRM systems. Our conversation highlighted the importance of leveraging technology to streamline processes and enhance communication. One of the most enlightening discussions I had was about an innovative approach to Omni-Channel marketing, particularly with Modular Creative Content. Jennifer Dee, Business Director, Americas at Tag, and Michelle Nguyen, Executive Director, Global Consumer, Respiratory Vaccines at Moderna, provided valuable insights into how modular content can be used to create more personalized and effective marketing campaigns. Their expertise in the field is truly inspiring and gave me a lot to think about in terms of improving our own marketing strategies. I really enjoyed the panel on Managing Agency Partnerships, hosted by Brian Peters, Chief Strategy & Insights Officer at Heller Agency. The panel provided practical advice on how to foster strong relationships with agency partners and ensure that collaborations are productive and mutually beneficial. The strategies discussed will be incredibly useful for anyone looking to improve their agency partnerships. AI was another hot topic at the event, with many discussions centered around its growing role in the pharmaceutical industry. The potential for AI to revolutionize everything from drug development to marketing is immense, and it was exciting to hear about the latest advancements and applications of this technology. Many thanks to the Future Pharma Team, including Ariel Clark, Alicia Uphchurch, and Ryan Portella, for putting on a world-class event. Their hard work and dedication made this an unforgettable experience. If you're interested in discussing best practices regarding Promomats and CRM integrations, please feel free to reach out. I'm always open to sharing insights and learning from others in the industry. Happy 4th of July, everyone! Dennis #HealthcareMarketing #PatientEngagement #PrintMarketing#CRMIntegration #Compliance #DigitalTransformation #FiresideChat #FuturePharma Jason Benagh, MBA Brian P.

Email CONSENT DRIVERS for Pharma Marketers. If ever there was an industry that played by the rules, it’s the Pharma industry. As marketers we are compliant, and privacy focused meaning we diligently request consent before sending our email communications. The process of acquiring consent has generally focused on the process of consent with less effort being applied to “WHY would a doctor consent” The WHY is becoming more urgent in a world where HCPs are becoming more discerning and large number of HCPs still resist consenting to email. Pharma companies are now seeking to provided high perceived value offerings or “Consent Drivers” that are available to doctors who have consented to receive emails. One such example is the interactive anatomical experience , Glassman (see: https://lnkd.in/e4Vbn6Vg). This experience has a high perceived value and fills an unmet need in supporting doctor to patient consultations. This tool can be offered by Representatives and via other Omnichannel interactions with a request to consent to emails before a download link is sent to the doctor. If you would like to explore this concept connect with Dean Millington here on Linkedin.

As a commercial pharma leader - you have a serious challenge. HCPs are begging for medical information and 80% say you aren’t giving it to them. “What about my sales reps?” Nearly 60% of HCPs don’t even want to speak with them. “Ok, I’ll supplement with digital activation through our standard marketing channels and drive to my website.” Too bad 70% of HCPs don’t trust content on pharmaceutical websites and just as many prefer to use non-brand affiliated sites instead. So what’s the outcome? Your lack of effective customer engagement is costing you critical relationships with HCPs and wreaking havoc on your bottom line. There’s a better way. Try virtualized personal promotion - the only solution that provides HCPs with an on-demand, natural language solution that provides them with the information they need, when they need it most. Find out how at our keynote presentation delivered by our CRO Matt Titus at Reuters Events Pharma Customer Engagement USA.  #RECustomerUSA23 #WelcomeToTheConversation #conversationalAI #generativeAI`

Digital content, when optimized correctly, CAN break through and change HCP perceptions.

Do you work in commercial pharma and have a view on digital-first sales strategies? I am working on a report for FirstWord to explore how the industry is speeding toward a data centric sales backbone that accelerates targeted HCP engagement and better outcomes for patients. Get in touch if you’d like to take part: [email protected] #commercialpharma #pharmasales #biotechsales #digitalfirst

Did you know that 64% of HCPs report being overwhelmed by information from pharma reps? In a world where HCPs are inundated with data on countless products and therapies, the challenge is cutting through the noise with relevant and timely information.   Modern Next Best Action (NBA) solutions are stepping up to this challenge. By leveraging deep data analysis, NBA systems ensure that HCPs receive relevant information via their preferred channels. This targeted approach not only alleviates information overload but also strengthens relationships and enhances decision-making.   Read the full Forbes article by Verix's CEO Doron Aspitz for a closer look at how NBA can enhance your engagement strategies in the link below. 👇 #hcpengagement #predictiveanalytics #nextbestengagement

We all know HCP access is becoming more and more of an issue for Commercial teams and in conjunction with pharma organizations being far behind technologically of other industries, we need to continue to find new ways to reach HCPs. We've certainly improved the ability to connect with tools like Mobile Locker and STORYSOFT, but we've not done anything truly HCP led yet. I've been saying HCP guided access is the way to go for years, I tried implementing it at Alexion when Veeva was trying to pilot a tool to support this idea, but it was cost prohibitive at the time and I'm not sure that tool is available any longer (at least not in the form it was in several years ago). The data you can collect on a site which displays valuable tools and resources which you own is immense. Plus, if a way to connect directly with the HCP's sales rep or MSL is included in the system, you've increased reach and provided even more value to the HCP. Additionally, with the below report finding 80% of HCPs mistrusting the data that has been provided by companies it provides them an opportunity to do their research ahead of connecting, thereby increasing the likelihood of a successful discussion. The team at Phoenix BioPharma Group, LLC is keen to support vendors trying to figure this out or organizations looking to implement an HCP-centric roadmap. Let's figure out how to define and execute #precisionmarketing together! Reach out today! https://lnkd.in/ec_jpGWH