Never before has an agency trusted us with a vision so wild, ambitious and seemingly impossible! The result?
"Spreadbeats: The First Music Video Coded & Experienced Entirely in a Spreadsheet" just won 9 Cannes Lions International Festival of Creativity awards, including the Grand Prix in Digital Craft!
In 2024, Spotify took a hyper-rational data platform and turned it into a one-of-a-kind emotional experience. Presenting: Spreadbeats. The first music video coded and experienced entirely in a spreadsheet.
And thank you to our incredible partners at Uncharted Limbo for helping to make this happen.
The issue of Spotify deleting artists streams in the K-pop community
Join the conversation as I aim to unpack the reports of missing K-Pop streams on Spotify. Are artists losing their hard-earned numbers? What impact does this have on fans and the industry?
I’ll cut through the hype and misinformation, analysing stakeholder Impact: How are artists, fans, and Spotify affected?
Information Analysis: Where to find reliable sources and avoid fake news.
Moving Forward: What can artists, fans, and Spotify do to address the issue?
This is not just about streams. It's about data accuracy, artist respect, and building a transparent music industry. Share your thoughts in the comments! Let's advocate for #Kpop and #ResponsibleFans#Spotify
This might not apply to everyone, but in my view, more data is better data! Go download your artist data from 2015-2020 at Spotify before it disappears! All the other ways to get this data can be cost-prohibitive for independent and smaller operations.
With the likes of 120K tracks hitting Spotify every single day (mind-boggling, right?), I can't help but wonder what it will look like in 2024-26. 🤔
The trends of the last few years show that Spotify is gaining serious momentum.
2020: ~40K daily
2021: ~60K daily
2022: ~100K daily
2023: ~123K daily
Based on that momentum, can we expect...
2024: ?160K daily
2025: ?200K daily
2026: ?240K daily
There's a real potential for an increasingly overcrowded stage.
How does an artist get heard and listened to with all that noise? Because a lot of it will be noise, unfortunately.
Record labels will have to increase their marketing knowledge and efforts to cut through. Many labels already don't do enough, but they still keep churning out single after single.
These are genuine concerns.
I'm curious to know how you see the industry adapting to cater for this amount of music. How will you adapt?
Tis the season... in the last 24 hours I've seen dozens of shares about Spotify Wrapped year end lists. If you dig into search and social signals around Wrapped, it's clear this program stands apart, and since it's inception in 2015 it's fueled sharing and UGC at scale that far outshines any other effort by the platform. Taylor may be queen of the moment and the pop charts in 2023, and as the world's largest streaming music service the platform has global audience, scale and vast archives of musical diversion built in. But why is Wrapped such a consistent earned media phenomena in social, why so ubiquitous, personally shared, and consistently compelling? As co-founder of an agency built on earning brands Word of Mouth at scale, I'd suggest four main reasons:
1) PERSONAL Songs are the focus, but really it's all about each person, and our unique, considered, consistent choices of music as highlight/top 5 made snackable, sharable, published to your own feeds with a click. As a highly personal and insightful year end playlist it's more than a scorecard of one's musical taste and history, as much as how many billions of plays the Spotify platform has enjoyed.
2) VOICES IN A CHORUS Wrapped works because it's my story, your story, Taylor's story - all told consonantly, in a chorus, summarized and packaged in easily shared "wraps" that fuel egos as much as Spotify's own reach and relevance - - scale, brand-inspired, personal shares, via individuals feeds. Because it's not just the brand talking, but truly a range of many personal shares, the program inspires 2nd, 3rd and 4th order content and conversation and appreciation for the choices, tracks and artists.
3) WIN/WIN/WIN Wrapped's a win for all - for the Spotify platform happy to facilitate and earn User shares, conversation and relevance; for paying consumers, who learn about themselves and creates built in, compelling reason to share & compare with their friends; and of course for the artists alike looking for greater awareness and plays - the Wrapped shortlists are clear, compelling, personal, and offer something rare - a brand putting consumers in the center and their choices as badge and inspiration, "wrapped" in branded insights and data.
4) DISCOVERY Wrapped is a highly personal tactic that drives individual sharing and communal discovery, in ways no algorithm could compete with - millions of real peoples' very own, musical top 5s - the discovery is as much about delighting the user, as the brand playlist shared to your network, as the artist who gets attention, detailed plays and audience data to the decimal. And of course each Wrapped summary shared fuels further discovery and new song plays, for each new list is a micro-endorsement at heart, the gold of brand-inspired sharing.
Wrapped is that rare object lesson of scale sharing and inspiration other platforms should co-opt, and work to reverse engineer to benefit their own earned awareness and engagement. #SpotifyWrapped
The yearly Spotify wrap is an interesting ritual. Every year I'm thrilled to explore my listening habits (and I love to see what my friends share), but it's strange how eager we are to publicize our personal data.
There are few circumstances other than showing off music where people genuinely get excited about sharing their data. The main comparison that comes to mind is how your Google Maps Timeline showcases the places you traveled in a given year. It's neat but not as cool or elaborate as what Spotify and Apple Music deliver.
How do you feel about companies "wrapping" your data? And are there any companies or products that could benefit from this model?
Unwrapping the Magic: The Tech behind Spotify Wrapped! 🎶 🎁
Hey music enthusiasts! Ever wondered how Spotify manages to wrap up your entire year in catchy playlists and insightful stats?
Well,buckle up for a quick dive into the technology and strategy behind the mesmerizing "Spotify Wrapped" phenomenon! 🚀
Spotify employs a mix of machine learning algorithms and user data analytic to curate those personalized playlists that make you nostalgic and maybe a little embarrassed about your 2023 music journey. The algorithm analyzes your listening patterns, fav genres and the tracks you've secretly been jamming to at 3AM. It is like they have an entry pass to your very own musical concert of life!
Why does #spotify go all out with wrapped every year?
It is the perfect blend of nostalgia, engagement and user appreciation. By turning your listening habits into a visual and shareable experience, they're not just #promoting their platform, they are turning your #data into a celebration of You!
A genius move to keep users hooked, encouraging them to share their Wrapped stats across #socialmedia. And, suddenly everyone wants to share and compare their top songs., artists and feel a part of the global spotify community. It's like creating a worldwide music concert where everyone's invited!! 🎉
#SpotifyKnowsMeBetterThanMyTherapist#AlgorithmsStalkingMe
MUST WATCH “The Playlist": Spotify's Remarkable Journey
I recently watched "The Playlist" on Spotify and it's a must-see! It tells the incredible story of how Spotify transformed the music industry. Here are my observations:
- Founders' Vision: Learn how Daniel Ek and his team dreamed of changing how we listen to music, facing countless rejections and skepticism.
- Tech Team: Discover the coding challenges and breakthroughs that made streaming seamless, including late nights and constant debugging.
- Investor Hustle: See the struggles investors faced to fund this revolutionary idea, betting on a risky, unproven concept.
- Music Industry Drama: Understand the legal battles and tough negotiations with record companies, balancing the demands of both artists and executives.
- Artists Perspective: Hear how musicians adapted to the new digital age, worried about fair compensation and exposure.
And Introduced the Streaming Industry!
See how Spotify tackled music piracy and saved the industry, turning illegal downloads into legitimate streams.
This series highlights everyone's journey and struggles to make Spotify what it is today. It's a fascinating look at innovation, persistence, and disruption in the music world. 🎧
Go and watch on Netflix now! Don’t forget to share your comments.
#Spotify#ThePlaylist#MusicRevolution#Innovation
Unveiling the Psychology 🧠 Behind Spotify Wrapped:
A Dive into the World of Intermittent Rewards
As the year 2023 draws to a close, a familiar excitement starts to buzz among music enthusiasts around the globe. It's that time of the year when Spotify unwraps a musical journey tailored just for you – the eagerly anticipated Spotify Wrapped.
Little do you know; this moment of anticipation is intricately tied to the psychology of rewards.
The human brain craves novelty and anticipation, and when we receive a reward unexpectedly, it triggers a surge of dopamine, the neurotransmitter associated with pleasure and motivation. This dopamine rush is much stronger than the one we experience from predictable rewards, which explains why we get so excited about things like:
1. Discovering a hidden gem in our Spotify Wrapped: When we stumble upon a top artist or song we didn't even realize we listened to so much, it feels like a special surprise and makes the entire experience more enjoyable.
2. Finding a Rs 100 note in an old jeans pocket: This unexpected windfall is much more exciting than simply receiving the same amount of money as a planned payment.
3. Winning a game we weren't expecting to: The thrill of victory is amplified when we overcome the odds and achieve something unexpected.
🎶✨ #spotify#humanbehavior#psychology#productdesign
Improved data accuracy by 30% | Operations Analyst @Fin Met Technologies | Data Analysis & Process Optimization | Streamlining operations to enhance efficiency & reduce costs
🎶 Spotify Wrapped: A Year in Review! 🌟
Hey everyone! Just wanted to share a cool snapshot from my Spotify dashboard that gives a glimpse into my music journey this past year.
Highlights:
Top Track: "Flowers" by Miley Cyrus 🌸
Total Streams/Year: 147.48M 😲
Energy Levels: 68% ⚡
Streaming Trends:
Most Streamed Tracks:
Flowers - Miley Cyrus
Ella Baila Sola
Shakira: Bzrp Music Sessions, Vol. 53 ...and so many more amazing tracks!
Track Release Trends: Noticeable spikes in streams around February and June 2023. 📈
It’s fascinating to see how our music preferences and listening habits evolve over the year. Analyzing this data helps me understand what makes listeners tick and curate even better playlists.
I’d love to hear your thoughts on your top tracks or any interesting trends you’ve noticed in your own listening habits. Let’s chat music and data! 🎧💬
#SpotifyWrapped#MusicLover#YearInMusic#DataInsights#MileyCyrus#Dataanalytics
Creative Director - Digital and Innovation at Grey South Africa | Creative Technologist | Web 3.0 fanatic | Avid generalist and tinkerer
2moI truly can't believe a client bought into this vision, this is so insanely well-done 👏🏽👏🏽👏🏽my coding brain is happy