Team Redstone ’s Post

✅#LinkedIn personal brand is a must for Transitioning Veterans! 🚀 Hey transitioning veterans! 🌟 As you enter the corporate world, your #LinkedIn personal brand is your secret weapon. Here are some quick tips from our latest blog, "𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: 𝐀 𝐕𝐞𝐭𝐞𝐫𝐚𝐧'𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲": 1. Professional Photo: Clear, friendly photo in civilian attire. 2. Compelling Headline: Highlight your career focus and value. 3. Translate Experience: Use civilian terms for military skills. 4. Engaging Summary: Share your story and aspirations. 5. Quantify Achievements: Relate military accomplishments to corporate skills. 6. Strategic Keywords: Improve visibility with industry-specific terms. 7. Endorsements & Recommendations: Validate your skills. 8. Active Networking: Post content, comment, and join groups. 9. Highlight Education: Include relevant education and certifications. 10. Consistency: Align your profile with your resume. Unlock new opportunities by building a strong LinkedIn personal brand. Dive into the full blog for more details: https://lnkd.in/gq-VTR97 www.militarytocorp.com we serve those who served the nation #LinkedInTips #Veterans #PersonalBranding #CareerTransition #militaryveterans #veterans #linkedintips #militarytocorporate

I find articles like this interesting. I don't think it matters where the Army spends its funds trying to recruit because they still have not solved one of the root causes for their issues: leadership & morale. If a potential recruit gains interest in the Army after seeing an ad, one of the first things those people do is reach out to friends and family who served to ask their opinion. If Army vets don't speak highly of their experience, the ad is neutralized. I regularly have people come talk to me about joining the Army, and 9 times out of 10 I point them towards the Air Force or Navy based on the occupation they are interested in because they will receive more professional and efficient training/experience than if they joined the Army. Army leadership needs to stop blaming everyone else and look at solving their own problems before they can expect recruitment investments to pay off. https://lnkd.in/gJDa7RYY

Currently auditing an email and wanted to share a helpful tip. When creating your emails... be sure that each element serves a purpose. Why did you put an image in the email? Is it because you always put an image? Is it because you just like having an image? Or does it actually support the end goal of the email? Does it serve a purpose? Same with each line of text and so on. Pro Tip: Apply this to every part of your content marketing 👌 Hi 👋 I'm a fractional marketing professional. Hit me up for Email, Campaign Management, MOps, and Demand Gen. ----------- #marketing #marketingoperations #marketingops #mops #demandgen #emailmarketing #army #military #veteran #freelancer #lawenforcement #leo

Makes you wonder who’s running the marketing for the US Army. First they totally screwed up their slogans. Now they are clueless when it comes to sponsorships. I’d love to see the creative or strategic brief and the underlying insights that they gave to whatever agency proposed this campaign. (Admittedly I’m overly optimistic that they even submitted a brief. I’d almost bet that an agency brought this campaign to the Pentagon and they fell for it. That happens when you don’t have trained and experienced marketers and insights persons managing these efforts). #USARMY #Marketing #MarketResearch #ARF #FraudWasteAbuse #CustomerInsights #SurveyResearch #StrategicBrief #BrandEquity #MarketSegmentation #MarketMixAnalysis #FOIA #RFP https://lnkd.in/g22qiDbW

When auditing any kind of marketing, whether it's big picture strategy, or looking at webpage copy, I try to remind myself of something. It's the concept of only adding, removing, or changing something because that's what NEEDS to be done. We can get caught in three weeks of 1.5hr meetings talking about the design of something trivial. What will give your marketing an edge is making non-emotional decisions, and taking action quickly. That will give you more time to adjust things as more data starts pouring in. Example: Why do you want the CTA there instead of here? Is it a random personal preference or do you have the data showing that people are spending more time on that portion of the page? Hard data? Great, move the CTA. Personal preference? Why are we wasting everyone's time with this? Hi 👋 I'm a fractional marketing professional. Hit me up for Email, Campaign Management, MOps, and Demand Gen. *NO CURRENT AVAILABILITY* ----------- #marketing #marketingoperations #marketingops #mops #demandgen #emailmarketing #army #military #veteran #freelancer #lawenforcement #leo

The US Army invested $11 million in a marketing deal with the United Football League (UFL) and Dwayne "The Rock" Johnson, aiming to boost enlistment. However, this high-profile partnership may have actually hurt the Army's recruiting efforts. Internal documents show the deal did not lead to a single new recruit and may have even resulted in a projected loss of 38 enlistments. The Army is now seeking to recoup $6 million from the UFL. The Army's marketing arm said the deal's materials were "out of context," but declined to provide more details or interviews. The UFL and Johnson's publicist also did not respond to requests for comment. This failed marketing venture highlights the challenges the Army faces in adapting its recruitment strategies to reach younger, digitally-savvy audiences. The reliance on traditional media channels and celebrity endorsements may not be as effective in the modern landscape. #Army #ArmyRecruiting #MarketingStrategy #DigitalTransformation #CelebrityEndorsements #MilitaryNews

Should you send a marketing email once per month, twice per month, or once per week? What's the answer and why? If you're answer is something static like my examples, you're thinking about this the wrong way. Applying an arbitrary cadence to your emails is a NO GO. So what's the answer then? Like most answers is marketing, it depends! And what it depends on most is the value of the email. Ramit Sethi sends an email to his subscribers EVERY DAY! Does everyone read them every day? No (I know I don't). But are they unsubscribing because they get a daily email? Also no. Why? Because Ramit loads the thing up with value every single day! As you increase your frequency, you better make damn sure your email delivers. TL;DR Don't be worried to fire out those emails, just make sure the people are going to be glad they opened it. Hi 👋 I'm a fractional marketing professional. Hit me up for Email, Campaign Management, MOps, and Demand Gen. *NO CURRENT AVAILABILITY* ----------- #marketing #marketingoperations #marketingops #mops #demandgen #emailmarketing #army #military #veteran #freelancer #lawenforcement #leo

Email marketing is such an untapped tool for many organizations. It can be so much more than sending out a newsletter. Or sending that promotional email about a sale or event. It's a direct line to someone's inbox that can be utilized for every step of the customer journey. Most people use 40% of their email marketing capabilities. (Statistic is completely made-up by me) Hi 👋 I'm a fractional marketing professional. Hit me up for all your lifecycle needs, demand gen, campaign management, or MOps. ----------- #marketing #marketingoperations #marketingops #mops #demandgen #openforbusiness #opentowork #founder #businessowner #smb #emailmarketing #army #military #veteran

Leaders must understand that people connect with like-minded individuals and ideas. Celebrities and detached, impersonal programs don’t appeal to the average person. This principle applies to both recruiting and retaining talent. It’s essential to engage with talent on their level, offering programs and services that genuinely benefit and enhance their lives. Even the Army Balls and programs of yesteryear must be brought into a style that connects with the younger generation. By modernizing these morale events and making them more relatable, we can foster a sense of belonging and engagement among our service members. The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts. https://lnkd.in/gSiWGVDg

Yo military brands, listen up. 📣 Your target audience is tired of seeing the same stock photos from DVIDS they see from every other brand. They're tired of the same promises and CTAs they see from every other brand. What do they/we want? For you to be REAL. At least act like you know us! Use some darker humor, connect with the "inside jokes" and unique experiences, and use common language, not "brand approved copy". I PROMISE you that if you do those things, your marketing performance will skyrocket. How do I know? Because I've done just that for a number of brands that serve the military community and we saw some wild success! Hi 👋 I'm a fractional marketing professional. Hit me up for Email, Campaign Management, MOps, and Demand Gen. ----------- #marketing #marketingoperations #marketingops #mops #demandgen #emailmarketing #army #military #veteran #freelancer