Twenty-First Digital’s Post

My fave handy hack for finding hyper-relevant journalists at your client’s dream publications (or publications you really want to land in), writing about your specific topic… Site search!💡  E.g ➡ “skincare” site:https://vogue.com/  And then get more specific ➡ “SPF” site:https://vogue.com/ Limit your keyword to just one phrase or word used to describe a topic > filter search results by past month = a lovely list of journalists writing about your specific topic, in your client’s dream pubs! 😍

In a world oversaturated with information, reaching your target audience and creating a buzz around your book is no easy task. However, it is precisely this that can make or break the deal when it comes to sales. Enter… a book press release! An official announcement delivered to the media, a book press release is designed to generate excitement around the book launch, expand your reach, and catch the attention of journalists, public figures, and other news outlets. So, how do you go about writing the perfect book press release? And why do you need it in the first place?

In a world oversaturated with information, reaching your target audience and creating a buzz around your book is no easy task. However, it is precisely this that can make or break the deal when it comes to sales. Enter… a book press release! An official announcement delivered to the media, a book press release is designed to generate excitement around the book launch, expand your reach, and catch the attention of journalists, public figures, and other news outlets. So, how do you go about writing the perfect book press release? And why do you need it in the first place?

Thanks to Sandra Beckwith for including me in this piece for Build Book Buzz. My tip focuses on the importance of researching journalists before you send a pitch to make sure you're sending them something they're actually likely to use. Some other great tips in here, too!

As a travel writer for many of your favorite top-tier publications, I'm invited on a ton of press trips (as many as 5-10 per week). But I end up declining 95% of them because of how the invitation is worded. Some make unethical demands that don't fly in my industry, others use red flag language that makes me wary of working with an agency, and others are just missing crucial information I need to make this important business decision. If you're wondering WHY your press trip invitations aren't getting more RSVPs, double check your approach against this blueprint for the perfect press trip invitation (which I received last week): https://lnkd.in/g9KfY9hv Now that you've read it, what will you do differently?

𝙒𝙤𝙧𝙠𝙨𝙝𝙤𝙥: How to Write a Killer Press Release Would you love to start getting your business or product in the press, but aren't sure where to start? Landing press coverage in local, regional, and national publications is key to helping grow your brand's visibility and profile. 𝙏𝙝𝙞𝙨 𝙬𝙤𝙧𝙠𝙨𝙝𝙤𝙥 𝙬𝙞𝙡𝙡 𝙨𝙝𝙤𝙬 𝙮𝙤𝙪 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙝𝙤𝙬 𝙩𝙤 𝙬𝙧𝙞𝙩𝙚 𝙖 𝙠𝙞𝙡𝙡𝙚𝙧 𝙥𝙧𝙚𝙨𝙨 𝙧𝙚𝙡𝙚𝙖𝙨𝙚, 𝙨𝙤 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙘𝙤𝙣𝙩𝙧𝙤𝙡 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙋𝙍 𝙖𝙣𝙙 𝙨𝙩𝙖𝙧𝙩 𝙢𝙖𝙠𝙞𝙣𝙜 𝙝𝙚𝙖𝙙𝙡𝙞𝙣𝙚𝙨. I'll share my 10+ years of experience in PR and show you how to grab the attention of journalists to unlock the press coverage your business deserves. We will cover: - What makes a great press release - How to structure and write a press release (you'll write one on the day) - What imagery you need to send with your press releases - How and when to send your press releases - How to identify key journalists to start building your own media list DATE: Friday 17th May 2024 TIME: 10am - 1pm LOCATION: Empire House, Slaithwaite INVESTMENT: £55 + vat Spaces are limited to a small group. DM me to reserve yours or email me on [email protected] See you there?

One of the hardest things to do as an expert, or as a professional writer, is to put aside your own knowledge and think about what the person you want to reach needs to know. Research suggests simple can be more effective.

Substack. Anyone using it for comms purposes? Or aware of any research/insight/blogs that look into how it performs for individual authors? A lot of the blogs I follow have migrated there recently so I’ve become exposed to it’s consumer facing functionality and wanting to learn more from a professional perspective. Keen to learn more about best practice, whether any journalists are using it to find stories or experts, etc. Ta!

You have to connect to your audience… Before you start writing a copy, you should do a whole market research. In the research you can figure out: - Where is the reader - What are their pains/desires - What do they want to achieve If you miss this step, then you’re just skipping the broing work. But this boring work will make your copy 1000x times more!

I'm excited to share an update on my first year writing the Miss Information blog. I've been quietly curating concise insights on misinformation, disinformation, and other pertinent First Amendment issues. I use this space to unpack the complexities, providing readers with two-minutes of informed analysis, infused with a personal perspective and a touch of humor. Why did I embark on this blogging adventure? Essentially, I wanted to bridge the gap between academia and the wider audience. I also love to write. Miss Information allows me to do both, bringing my experience as a research librarian to the forefront and sharing  insights that are accessible to everyone. I’m happy to report that my readers like what I am doing, highlighting ideas that resonate with them, and increasing my visibility. This reaffirms my belief in the potency of concise communication, and affords me a solid opportunity to continue honing my skills in distilling complex information into digestible, bite-size pieces. The most important thing I learned this year is that I thought I was providing a diversity of perspectives in my posts. I wasn’t or at least not in a meaningful way. So I made a plan. In the year ahead, I'm embarking on a journey of deeper exploration. I'm venturing into online communities that may not typically engage with my content, particularly those within conservative spheres. My aim is to gain a deeper understanding of their perspectives which is necessary if I want to contribute responsibly to the discourse surrounding misinformation. I'm also delving into the viewpoints of Generation Z for similar reasons.  If you are already a reader, thank you for your ongoing support and engagement. If you haven’t had the opportunity, I invite you to please take a couple of minutes to read a recent post or two. Find Miss Information at https://lnkd.in/gJ843apw