Twenty-First Digital’s Post

Latest example, in my opinion, of how brands neglect Communication/Media Science that points to the importance of emotional context for how individuals mentally process and respond to advertisements. The solution is what I term "Embodied Content Optimization" taking into account how a Communication context, like being on a plane, impacts embodied mental processing of ads. Stay tuned for future developments. https://lnkd.in/gPbDEgjE

Reminder to all Travel Advertisers: Experimenting in advertising is a bit like drinking water… In the same way that drinking water doesn’t mean you’ll automatically succeed in life… You can be sure you won’t achieve much if you don’t do it. The same is true of experimentation in your campaigns. When you experiment, you won’t automatically generate ROI… But you can be sure you won’t achieve anything without trying new things. The travel space is almost changing as fast as the ad space… The ones that test and learn quickest will always end up on top.

"With SCUBA, we can share in-the-moment insights with our marketing, product, content, business development, and sales teams so they can capitalize on opportunities as they happen. Then, SCUBA lets them dig deeper. It's decision intelligence on steroids.” — Bleacher Report ⬆️ That's what we love to hear. Unlock the 'Netflix Effect' for your ad sales and make your audience binge-worthy for brand budgets. Get your copy of the brief for more. ⬇️ https://lnkd.in/dngQAE2t? #adsales #dataanalytics

Learn about the impact of tone, humour, and people in ads on behaviour change and perception of products. Watch for free our latest webinar "Cracking the Code: How Advertising Elements Drive Behaviour Change", with Maria Soroka from Fastuna & Natalia Platonova from Haleon. #brandinsights #advertising #behaviour #marketresearch #marketing #creative #adtesting

Watch our free webinar to discover how to effectively use humour in ads without risking backfire. "Cracking the Code: How Advertising Elements Drive Behaviour Change" shows that ads with positive tones of voice tend to perform better than those with negative or neutral tones, and humour is a powerful tool to attract mass-market consumers. However, humour is culturally dependent and may not be universally appealing. This masterclass with Maria Soroka from Fastuna & Natalia Platonova from Haleon is available on-demand. #brandinsights #advertising #behaviour #marketresearch #marketing #creative #adtesting

In a world where every brand fights for attention, the real victory is making yours impossible to ignore. Like a Super Bowl ad, your content needs to be bold, innovative, and, above all, make your audience doʇs 'ʞool 'puɐ uǝʇsᴉl˙ Let's challenge ourselves to think outside the box to create content that captures attention the moment it's seen. P.S. Who needs a multi-million-dollar Super Bowl ad budget when you've got A.I. on your team? This creative might be AI-generated, but your attention is 100% human-captured. 😄 #AICreativity.

Hear from the industry experts Maria Soroka from Fastuna & Natalia Platonova from Haleon on the advertising elements that drive behaviour change. In "Cracking the Code: How Advertising Elements Drive Behaviour Change" they explain the importance of selecting the right emotional tone, using humour strategically, and incorporating holidays into ad campaigns to increase engagement and appeal. They also highlight the benefits of testing at every stage of the ad development process and using iterative approaches to refine content and optimize impact. Available on-demand, for free. #brandinsights #advertising #behaviour #marketresearch #marketing #creative #adtesting

Fly"XYZ" domain names are strategic assets that contribute to a positive user experience, reinforce digital identity, and offer a simplified and memorable path for customers to engage with air service-related content. "Enhance global presence for less than the cost of local advertising" #AirportMarketing #AviationMarketing #GlobalPresence #LocalAdvertising #StrategicPlanning

Brands are vying for visibility in this landscape of content overload. Give your audience an event experience that will captivate them now and in the future. ➡️ https://lnkd.in/gA-fQFs4

Discourse over the rise of AI, concerns over online privacy and transparency, and the role of big platforms in the digital ecosystem; all against the backdrop of ever-fluctuating economic conditions. These discussions look set to roll into 2024 – but what else will emerge over the coming year? 🤔 We dive into some of our biggest predictions for 2024! Take 5 and hit the link below. 👇 #advertisingtrends #stayahead #adtechnology #adtech #media #2024predictions #2024trends