Truth & Consequences’ Post

Hey People, Excited to share my copywriting project, Where I wrote an Email for the property renovation. Here are the steps I followed to write this copy. 1. Market research 2. Target audience awareness level 3. Buyer's persona 4. Writing the copy PEACE!

9 incredible benefits of in-depth copywriting research 1. You'll know the objections to handle in your copy 2. You'll know the best offer to make to your audience 3. You'll know the BIG idea you should use in your copy 4. You'll know the exact BIG promise to use in your headline 5. You'll avoid wasting time to write copy that doesn't convert 6. You'll know how to position your offer to be unique from your competition 7. You'll KNOW EXACTLY what your audience wants to buy and how to sell it 8. You'll find resonating stories + stats you can use in your copy 9. You'll know what's already working in the marketplace + how to model it in your copy Now... Was this helpful? Follow Vincent Nchege 📧 for more. P.S. Did I miss anything? Let's chat in the comment section.

My top 7 copywriting tips to keep readers engaged: 1. Cut the bullsh*t 2. Cut the bullsh*t 3. Cut the bullsh*t 4. Cut the bullsh*t 5. Cut the bullsh*t 6. Cut the bullsh*t 7. Cut the bullsh*t You're supposed to make it easy to understand. Not sound clever. Remove irrelevant words. Get to the point. Delete the rest.

How to write ads that capture & maintain attention: (without paying $797 for a copywriting course) 1. Invert the introduction 2. Write your 1st draft 3. Cut 20% of the content People don’t care about what you have to say. I don’t. I scroll past anything that doesn’t: -> Provide entertainment -> Offer value In like 3 seconds. So your ads need to: -> Show the single most important thing first -> Deliver the message clearly & concisely That’s the difference between 3X ROAS and 1X ROAS. Be hard on yourself. Respect your audience. Don’t waste their time.

The sun is out here again in Amsterdam today ☀️ and I'm reminded of this note that we got from our neighbour last summer 🤓 Here are some lessons in copywriting that we can all learn from: ⭐️ Use an attention-grabbing headline—this example is clear and directive (I know what they want me to do). 🔎 Define your audience—know who you're talking to and make it specific. If you're trying to appeal to everyone, you'll appeal to no one. 3️⃣ The Rule of Three—our brains like patterns and writing in groups of threes helps to make the copy more engaging and memorable. 👀 Scannable formatting—paired with short, choppy copy helps drive your message home and makes it easy for people to understand what you're trying to say. 💡 Memorable phrases—if you can come up with something that people remember long after they've read your copy, that's great. Creating a phrase that stands out and is repeatable and memorable is a brilliant skill to have. 🙏 Appealing to empathy—make your message more persuasive by appealing to the emotions of your audience and asking them to feel something. What are your favourite copywriting techniques that my neighbour has employed here?? p.s Going to make "bonk bonk laptop music" the name of my summer 2024 playlist 🤪 #copywriting #writingtips #copywritingtips

My ad copywriting process from start to finish in 11 steps: 1. Do it first thing in the morning after my copy hour 2. Skim over course and market research 3. Write the course outcome on top of page 4. Write next step below (as this is the key next action) 5. Skim over list of templates (I have 1000s) 6. Write 10 Headlines 7. Pick the one that sounds the best when read out loud 8. Write 5 Fascinations 9. Fill in the rest of the content with relevant info 10. Add call to action 11. Schedule ad That's my process. What's yours?

Here’s a dirty little copywriting secret. There are 2 parts to it. 1. Cut, cut, cut 2. Break the pattern First, cut all the words. Then, cut them again. Your readers are busy. They want information fast. They'll skim your blog, LinkedIn message, or email. So, shorten your sentences. Chop your paragraphs. Be merciless. Second, break the pattern. Surprise your readers. Change up the length of your sentences. Add bold to emphasize a point. Use an outrageous headline. Breaking the pattern keeps readers engaged, it's what makes your words stand out. By cutting it down and shaking it up, your words will hit harder. ----- ↳ Like it? ♻ Repost it ↳ This is my new account ↳ Follow & press the 🔔 icon to support me

Copywriting is probably the critical domino skill set for any marketer to learn, so when dialing it in, other pieces become way more accessible. I have ignored it for too long, giving myself some excuses about not being a native English speaker to not get too much into it, but how wrong can I be? The fundamentals of copywriting are not only writing an excellent sales letter or landing page copy, a script, or an email but also diving deep into consumer psychology, buying behaviors, learning how to deal with their objections, and, in general, being more persuasive. This year, I made it my goal to get deeper into learning and studying this craft as I genuinely believe the returns will be humongous. Here are the three top books that just  got recommended to me this morning by a top growth marketer in my network: 1. Eugene Schwartz - Breakthrough Advertising 2. Clout Hopkins - My Life in Advertising and Scientific Advertising 3. John Caples - Tested Advertising Methods Are there any other resources that you recommend?

Appealing to Empathy - Asking your audience to feel something! #copywriting #content Here are some main copy writing tips I find useful.

A fun fact about me: I enjoy analyzing advertisements, particularly the copywriting whenever I am outside then I start to rate them or even attempt to rewrite them for an improved copy. The marketing space thrills me, especially this first quarter of the year when numerous brands have released compelling ads. I embarked on a personal quest earlier this year to gather intriguing ads that sparked my curiosity, with questions like why did that make me want to click back or even rewatch? what is the message the brand was passing across? how does it have so many views? I do this consciously now knowing that my career aspirations align with becoming a Creative Strategist. So I did a little something and gathered some interesting Ads from this Q1 2024, that made me want to “click more”. #displayadvertising #2024adverts P.S: I'm currently experimenting with different writing styles to see what resonates best with both myself and my followers. How do you like this template for my write-up?"