TMB (Trusted Media Brands)’s Post

Ad revenue data is vital to ad ops. Knowing what to focus on is the key to success. Cory Mahoney, Director of Ad Ops & Client Success at Aditude, shares his top metrics every publisher should be optimizing. Click the link below to read more: https://hubs.la/Q02pk6k20 #adops #adtech #headerbidding

PUBLISHERS SUMMARY: 1. Apartment Therapy sees a wider range of RFP budgets in Q1 2024, with record-high close rates due to renewals. 2. Dotdash Meredith and Dow Jones experience digital ad revenue growth in Q4 2023, with optimistic projections for 2024; The New York Times faces a decline but expects a recovery. 3. Q1 2024 ad growth is driven by beauty, CPG, retail, pharma, and tech sectors, with AI advertising sparking a tech sector rebound. 4. Video and podcast ad revenues are up 20% year to date, recovering from last year's stagnation. 🌎Join the #Publisher channel on AdTechGod Slack Community : https://lnkd.in/g6M9CF7V 📖 https://lnkd.in/gABhtjDt

A Million Dollar Call: Just yesterday, a client reached out to us thrilled with the return on their $150,000 ad spend. Now, they're ready to take it to the next level upping that ad spend to $1 million dollars this month. Yep– that's 35k per day. Millions of views, thousands of clicks, and a significant return on investment - that's the power of strategic ad spending and #data. Super exciting times ahead as we fine-tune our strategy to translate to capital-raising success! 💸 💰 #ClientWins #Agencylife #MarketingSuccess #CapitalRaise

Being a Google-certified Ad Manager 360 Platform Partner, OpsCo enables digital publishers and demand partners to cultivate revenue streams through the strategic sale of their available ad space. Explore the many ways we can help to maximize your earnings. Reach out today to get started: ops.co/contact #DataDrivenMarketing #DigitalStrategy #AdvertisingTechnology #DigitalRevenue #MonetizationSolutions Victor Raymond Tabaac James Byrd Dick van Halsema David Fleischman

Maximize your ad monetization with Yandex ⚡️ Discover how our innovative tools propelled Türkiye’s leading digital ad publisher, MedyaNet, to a 20% surge in Prebid eCPM! MedyaNet has consistently been a market pioneer for innovative adtech and media solutions, with a focus on multi-channel ad monetization for its exclusive websites. Dive into the success story and see how connecting with Yandex Demand can revolutionize your ad strategy. Link in the first comment 🔗 #AdMonetization #Prebid #YandexAds

iNews achieved revenue growth using Piano’s Ad Revenue Insights and dynamic paywall. They saw a 9% increase in paywall revenue and 28% more ad impressions per pageview. By unifying their ad and subscription teams and leveraging real-time data, iNews enhanced their total revenue strategy effectively. Learn more about their success story: https://lnkd.in/exdfPDba #TotalRevenueOptimization #DigitalStrategy #AdRevenue #Subscriptions

A Million Dollar Call: Just yesterday, a client reached out to us thrilled with the return on their $150,000 ad spend. Now, they're ready to take it to the next level upping that ad spend to $1 million dollars this month. Yep– that's 35k per day. Millions of views, thousands of clicks, and a significant return on investment - that's the power of strategic ad spending and #data. Super exciting times ahead as we fine-tune our strategy to translate to capital-raising success! 💸 💰 #ClientWins #Agencylife #MarketingSuccess #CapitalRaise

Just as #advertisers and agencies are the clients of demand-side platforms, #publishers are the clients of supply-side platforms — though it may not always seem that way. Forbes has sought to reassert the relationship through a series of tests with its #SSPs to improve the ad tech firms’ contributions to the publisher’s revenue. Because SSPs work with many publishers, publishers can often take the lead of SSPs to identify what is and isn’t working in the publishers’ SSP integrations based on what has and hasn’t worked for other publishers. But last year, Forbes adopted a different approach. #dsp #ssp In this piece by Tim Peterson, we hear from Rebeca Solórzano.

In our latest write up we dive into PubMatic $PUBM, a founding-led Company at $1.15 billion market cap, penetrating the large ad tech industry, and capitalising on the movement of programatic advertising to mobile and CTV. 📝 PubMatic Inc is a leading sell-side advertising platform that enables real-time programmatic advertising transactions for publishers and advertisers. The company, founded in 2006 and publicly listed in 2020, facilitates the monetization of digital content through an advanced technology platform that connects publishers with advertisers and demand-side platforms (DSPs). This automated process replaces traditional direct negotiations, optimizing ad placements and enhancing ROI for advertisers through real-time bidding (RTB). 💻 Key financials highlight PubMatic’s growth trajectory. From FY18 to the trailing twelve months (TTM) Q1 FY24, the company achieved a revenue Compound Annual Growth Rate (CAGR) of 21.7% and an operating income CAGR of 7.2%. In TTM Q1 FY24, PubMatic reported revenues of approximately $278 million and an operating income of $7.2 million, reflecting a 2.6% margin. 📈 The company boasts a robust balance sheet with $174.1 million in cash and short-term investments, no debt, and $24.4 million in lease liabilities. 💰 #advertising #ssp #fundamentals #stocks #analysis #stockopine #investing #stockstowatch #smallcap https://lnkd.in/dJjQskkz