Trixie Joyce Salazar’s Post

Special thanks to Mert Damlapinar for his contributions to the latest of WARC's Evolution of Marketing series: the Future of Digital Commerce. There's a concise summary of the report highlights below, and if you're interested in the full report or a WARC subscription, click here... https://lnkd.in/eCcr37GV

A couple of weeks ago, Mert was at Bayer International Hub, in Basel🇨🇭 to record an amazing in-person and on-video podcast with Andy Parker and Andre Cremers (We shared the "behind the scenes" pictures earlier; thanks for the hospitality and the great time one more time, folks). He also recorded his brief on WARC's latest The Future of Digital Commerce 2024 report on the banks of the Rhine River here in beautiful Basel. On ecommert podcast, we’ve started meeting and speaking with many more eCommerce & CPG leaders, digital media experts, retailer & marketplace executives, MarTech & AdTech companies, and leading agencies. You’ll discover trends and actionable insights about omnichannel commerce, retail media, digital shelf and artificial intelligence solutions from real-world examples. Subscribe to ecommert® now. #podcast #ecommerce #retailmedia #digitalshelf #retailers #cpg #marketplaces #omnichannel #media #digitaladvertising #fmcg #technology #MarTech #AdTech #data #ai #artificialintelligence #actionableinsights

Get ready! ecommert Podcast, launching soon. 🚀 Bringing commerce, retail media, artificial intelligence and data together. 🔢 I’ll be speaking with CPG & ecommerce leaders, digital media experts, retailer & marketplace executives, leading agencies. 🔥 You’ll discover trends and actionable insights. 💡💡💡 Subscribe now. Stay tuned for more! We’re launching very soon. Mert Damlapinar #podcast #ecommerce #retailmedia #digitalshelf #retailers #cpg #marketplaces #omnichannel #media #digitaladvertising #fmcg #technology #MarTech #AdTech #artificialintelligence #ai #data #actionableinsights

Get ready! ecommert podcast, launching soon. 🚀 Bringing commerce, retail media, artificial intelligence and data together. 🔢 I’ll be speaking with CPG & ecommerce leaders, digital media experts, retailer & marketplace executives, leading agencies. 🔥 You’ll discover trends and actionable insights. 💡💡💡 Subscribe to this page now. Stay tuned for more! We’re launching very soon. #podcast #ecommerce #retailmedia #digitalshelf #retailers #cpg #marketplaces #omnichannel #media #digitaladvertising #fmcg #technology #MarTech #AdTech #artificialintelligence #ai #data #actionableinsights

🤔 Ever wondered how a company like Mars, with over a century of history, stays at the forefront of innovation in the industry? In our latest podcast episode, we sit down with Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars, to dive into the art and science behind building out their global digital commerce analytics strategy. 🤯 Celia works tirelessly to design, test, and scale capabilities that drive efficiency, measure results, and uncover growth opportunities for Mars in every region around the world. 🌍 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #DigitalCommerce #Analytics

On this week's podcast, 'Insights Unleashed: Global CPG Transformation, Strategy Shifts, and AI in Retail,' with Walid Benchama, Global Senior Director, Enterprise Shopper & Channel Insights at The Coca-Cola Company. Walid covers the following key points: 🎯 Unified Commerce Journey Framework: Walid introduces a framework changing how CPG brands navigate shopper journeys globally, emphasizing the link between consumer and shopper engagement. 🎯Adapting Global Brands Locally: The discussion highlights the importance of adapting global CPG brands to local markets, finding universal human truths, and balancing global consistency with local nuance. 🎯Innovative Approaches in CPG: Walid shares insights into portfolio mix modeling for strategic growth, leveraging AI for knowledge management, and the human-centric design behind AI applications in the industry. Tune in to The CPG View podcast to gain a deeper understanding of these critical aspects and master the dynamics of e-commerce. Airing this Friday the 19th. 🚀🌟 #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

7 months in business with Yemeni Mesa, countless insights together. 💡 Today we launch The Omnichannel Roundtable Podcast – the brainchild of Brand Castle Growth Partners, as we channel decades of CPG growth mastery into one audio experience. From the trenches of e-commerce to the peaks of in-store retail, we've powered brands you know: Quest Nutrition, Magic Spoon, Celsius, Our Place, Four Sigmatic… 🌟 Now, we're sharing the HOW. 🎙️ Diving into case studies. 🎙️ Answering burning questions. 🎙️ Bringing in founders and tech wizards we trust. I've launched brands to e-commerce orbit, Yemeni's taken them to retail stars. 🚀 And in our first episodes? Expect the unexpected: E-commerce myths busted wide open. Retail strategies no one talks about. And a 'hot take' on brand loyalty that might just shake your strategy up. Curious? Eager for more? The trailblazing begins below. 🎧 Link to the podcast in the comments! #Omnichannel #cpg #retail #dtc #ecommerce 

We are live! We’ve started meeting global eCommerce, CPG, retail media, and data analytics leaders in person, and so far, we visited Paris, London, Chicago, Basel, Rotterdam, Amsterdam, and Benton Harbor, MI. Coming up next Dusseldorf, Montpellier, London, Berlin, Barcelona, Istanbul, New York, and many more. 🔥 Mert Damlapinar has been speaking with CPG & tech leaders, retail media experts, retailer & marketplace executives, and leading agencies. Bringing commerce, retail media, artificial intelligence, and data together. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 us, 𝗮𝗻𝗱 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀. #podcast #ecommerce #retailmedia #digitalshelf #retailers #cpg hashtag #marketplaces #omnichannel #media #digitaladvertising #fmcg #technology #MarTech #AdTech #data #ai #artificialintelligence

Lee Dunbar <> The CPG View Out now.... 'On this week's podcast, 'Retail Renaissance: Navigating the Digital Era with Lee Dunbar, SVP, Head of Retail Media at Starcom. Lee covers the following key points: 🎯 Evolution of E-commerce in Shopper Marketing: Lee discusses the significant impact of e-commerce on strategies within the CPG sector. 🎯 Consolidation and Growth of Retail Media: He points out the consolidation of retail media, where budgets that were once distributed among various vendors are now being centralized within retail-owned capabilities. 🎯 Data, Technology, and Omnichannel Campaigns: Lee emphasizes the role of data and technology in informing decision-making processes and crafting effective omnichannel campaigns. Tune in now to gain a competitive edge in the rapidly evolving retail media environment on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 retail-renaissance-navigating-the-digital-era-lee-dunbar-svp-head-of-retail-media-at-starcom #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

I listened to The CPG Guys podcast on my run in Boston this morning. Peter V.S. Bond hosted their guest, Jill Pavlovich of Albertsons. Great episode, I recommend checking it out. She discussed building Digital Shopping Experiences and covered content, technology, KPIs, and many other topics. At the core of it all is their customer. My questions for you are: ❔ How well do you know your customer? ❔ Are you meeting customers where they are? ❔ Are you investing in customer experience? ❔ Are you conducting customer level analytics? NexChapter has a framework to help retailers, CPGs, and tech companies. Beyond this, I've had several conversations with leaders in the Convenience and Grocery industry recently and all things start and end with the customer. I'd love these six leaders (and all my friends) to chime in! 🎤 Stephan Henig, MBA, Bryan Gildenberg, Julie Jackson, Jamie Clarke, David Poulnot, & Justin Jackson. #customer #customerexperience #customerinsights #customeranalytics #digitaltransformation #omnichannel