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Is the investment in sponsorships worth it? Take a look at our key considerations and best practices for measurable, more successful brand sponsorships.

📢 Sponsorship: Marketing measurement’s biggest blind spot? According to WARC, 1 in 4 marketers have "no confidence at all in measuring business return from sponsorships". In her latest article, Sona Abaryan, Partner at Ekimetrics, explores the challenges of measuring sponsorship impact and provides actionable steps to turn these investments into measurable, long-term gains. Check out the full article here 👉 https://lnkd.in/eBdHs-DD

Measuring the ROI of your sponsorships, especially when it comes to long-term and intangible benefits, is critical for understanding their true impact. Foresight Strategy’s approach to sponsorship measurement provides custom methodologies to measure the business impact of your sponsorship activations. By using treatment vs. control methodologies, benchmarking and valuation techniques, we offer clarity on how your sponsorships are driving business outcomes and help chart a path to even better results. Let’s help you quantify the full value of your sponsorships: https://lnkd.in/gtvB635S \#SponsorshipPlanning \#ForesightStrategy \#StrategicSponsorships \#MarketingStrategy \#MarketingPartnership

🔍 Rightsholders can take a four step approach to defining their go to market strategy: •Set Goals: Start by clearly defining your objectives—whether it’s increasing revenue, expanding reach, or boosting brand value. •Optimize Assets: Identify and categorize valuable assets to craft attractive sponsorship offers. •Pick The Right Partner: Seek partners that align with your values and market needs to create meaningful collaborations. •Operational Efficiency: Enhance your operations to ensure efficient data management and partner relations, setting the stage for successful sponsorships. #StrategicInsights #SportsSponsorship #PortasConsulting

📢 Sponsorship: Marketing measurement’s biggest blind spot? According to WARC, 1 in 4 marketers have "no confidence at all in measuring business return from sponsorships". In her latest article, Sona Abaryan, Partner at Ekimetrics, explores the challenges of measuring sponsorship impact and provides actionable steps to turn these investments into measurable, long-term gains. Check out the full article here 👉 https://lnkd.in/dYq5khGb

Diversification of offerings is key when leveraging live events. For large brands, like Mastercard, offerings like their Event-in-a-Box have become an impactful way to connect customers with their passions. Sonia Cinnamon, Director of Global Sponsorships, shares more in this clip. #SportsBusiness x #Diversification

Some of the most common myths about monetizing IP through sponsorship... ❌ If you build it, they (𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴) will come ✅ If you get avid fans en mass (i.e. build a brand), they will come ❌ Stats speak for themselves ✅ Stats without storytelling fall flat ❌ Potential partners need a full education on our property in the first pitch ✅ They need to see the big picture alignment and benefits for them first and foremost ❌ Premium logo integration is the most valuable sponsorship asset ✅ Distinctive, integrated platforms that drive full funnel engagement are key ❌ Our company does good, therefore brands 𝘴𝘩𝘰𝘶𝘭𝘥 invest/align with our IP ✅ Aligning with our IP is clearly good for your business and (𝘣𝘰𝘯𝘶𝘴) broader society What else would you add to this list?

Effective brand sponsorships can drive 2-6x larger impact in demand in the long-term - IF they're holistically measured and optimized. Check out our key considerations and best practices for running successful sponsorship programs!

Effective sponsorship can drive 2-6x larger impact in demand in the long-term 💥 Read our key considerations and best practices for measurable, more successful brand sponsorships.

📊 Struggling to Maintain Sponsorship Clarity? We've Got the Solution! Finding it challenging to stay on top of your sponsorship contracts and exposure elements? Let us ease your burden. Introducing our exclusive Inventory Module, designed to simplify your sponsorship management process. Whether you're a rights holder or a brand, our platform offers a seamless solution to consolidate all contract details and exposure elements in one central hub. Effortlessly manage your inventory as a rights holder or optimize sponsor packages as a brand, all within our intuitive platform. Gain complete clarity and control over your sponsorship assets with ease. Ready to revolutionize your sponsorship management approach? Reach out through our link in the comment section, and discover how our platform can transform your strategy! #SponsorshipManagement #Inventory