Trajektory’s Post

Great article from USA Today on MPG!

Before anyone even sets foot on the field, Super Bowl LVIII will already have made history. Not because of the quarterbacks, players, coaches, fans or even Taylor Swift, but thanks to the stadium itself. The upcoming championship game between the 49ers and the Chiefs will be the first Super Bowl powered completely by renewable energy. In fact, because of a landmark deal between the team and a local utility that Partner Baird Fogel helped negotiate. As we look ahead to the biggest night in football, take a look at this article, authored by Baird, in which he examines how this historic contract came to be and the many benefits it offers to the Raiders franchise. It also explains what other sports teams should know about negotiating renewable energy deals of their own. #renewableenergy #sports

We have earlier compared Energy Drinks giants Red Bull and Monster Energy and their involvement in Formula 1 and Premier League. Red Bull has shifted its strategy a little bit and is now a major player, partnering with six clubs in the Premier League. Monster Energy matches this with six clubs, and when we include Predator Energy, a Chelsea partner, Monster Energy reaches seven partnerships. The United States is perhaps the most important market for energy drink companies. But what is their involvement in the U.S. soccer league, Major League Soccer? Let’s also consider Celsius, a partner of Scuderia Ferrari in Formula 1, which currently has no partnerships in the Premier League. In 2023, Red Bull surpassed €10 billion in sales, Monster Energy reached $7 billion, and Celsius hit $1 billion for the first time—all showing strong growth. Here's a quick overview of the engagements of Red Bull, Monster Energy, and Celsius in Formula 1, the Premier League, and Major League Soccer.

Check out this video on Selecting the Right Fan, by our friends at Twin City Fan & Blower in collaboration with BetterBricks. #efficientfans #efficiency #fans #FEI #fanenergyindex

exciting news below.

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What's your take on #Superbowl 🏈 2024? If you are watching tonight's game for the sake of #sports, the #haltftime show, the ads or simply because of the #tailorswift experience - Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers will be a record breaking event. The impact on the US economy is huge, with spending on food, drinks, apparel, and more projected to reach $17.3 billion, up $1 billion from last year. The event is not just a game—it's a growth driver for businesses, with the US Chamber of Commerce forecasting an additional $500 million of revenue for the Las Vegas economy alone. Interesting fact: Super Bowl 58 at Allegiant Stadium Las Vegas will be the first one to be powered by 100% renewable energy by Nevada solar parks ☀ https://lnkd.in/eWuepHiB Over the last 20 years, Tim Calkins, Professor of Marketing at Northwestern University - Kellogg School of Management has analyzed super bowl advertisers: The top performing ads create breakthrough performance by highlighting the benefits of their products while relating to the core brand value in a creative yet engaging way. Guess who is #1 on the 20-year anniversary list 🛍 🛒 ❔ You can check out the full analysis as well as the post-game Ad Review Panel with Professor Calkins and Derek Rucker on https://lnkd.in/eVnta2nB. #kelloggemba #kw26 #kelloggwhuemba #emba #marketing #branding

In a significant move towards global expansion, Dutch rooftop racking supplier CPX and its US counterpart PanelClaw are joining forces under the unified name, PanelClaw. 🔹 Global Vision: PanelClaw aims to become the first global supplier of solar panel mounting systems for the commercial and industrial (C&I) rooftop market. This consolidation is set to enhance their ability to deliver superior solutions across the rapidly growing C&I PV space. 🔹 A Strategic Milestone: Stijn Vos, CEO of Enstall (the parent company of CPX and PanelClaw), emphasized that this merger leverages over 15 years of combined expertise and resources. “By consolidating our experience, we aim to deliver better solutions to all stakeholders in the global C&I PV market,” Vos stated. This merger signifies a pivotal moment in the renewable energy sector, reflecting a commitment to innovation and excellence in solar technology. The unified brand promises to drive forward the adoption of sustainable energy solutions on a global scale. 🔗 Read more about this groundbreaking merger here: https://lnkd.in/dg4BkviG #SolarInnovation #RenewableEnergy #SustainableTechnology #SolarPower #GreenTech #CleanEnergy #FutureOfSolar

🇵🇱 Poland's Balancing Market Reform has introduced 15-minute settlement periods to improve real-time energy pricing and flexibility. However, this change increases the risk of imbalances, leading to higher costs for renewable generators. The full insight written by Alex M., available to Pexapark platform subscribers covers: - Introduction of 15-minute trading periods for better price signals and flexibility. - Increased imbalance risks and costs for renewable energy producers. - Opening the market to smaller players to enhance competitiveness. https://lnkd.in/ekHvsbsi

This year’s Super Bowl wasn’t just about touchdowns and scandalous halftime shows, it was a groundbreaking moment for clean energy. As the Kansas City Chiefs and San Francisco 49ers battled it out on the field, the Allegiant Stadium in Las Vegas was quietly making history as the first Super Bowl venue powered entirely by renewable energy. Imagine the scene: 65,000 fans cheering under the glow of lights fueled not by traditional energy sources but by the sun's rays harnessed through the Arrow Canyon Solar Project. This colossal solar farm, nestled 20 miles from Sin City on the Moapa Band of Paiute Indians Reservation, boasts over 600,000 panels and large scale battery storage. Adam Kramer, CEO of NZero, rightly points out the significance of this feat. "If they can do it, hopefully it inspires people with homes or small businesses and other corporations to move in this direction," he says. And he's spot on. With the Super Bowl serving as a beacon of renewable energy on the grandest stage, it's a call to action for us all. Yet, let's not ignore the elephant in the room. While the event's carbon footprint remains significant, this conversation marks a pivotal shift towards greener practices in the sports industry. As the final whistle blew, it wasn't just a victory for the Chiefs or the Rams’ stadium, it was a triumph for the planet. Here’s to a future where every bowl—Super or otherwise—is a Green Bowl!