September Team Spotlight : ✨ San Diego Wave Fútbol Club ✨ Over the course of this year, the San Diego Wave has earned more than $2.4M in value from social media. The Wave has also earned more than $2M in combined value from its jersey partners, Kaiser Permanente, Ally and 24 Hour Fitness. In addition to being sleeve patch and front-of-jersey partners, these three brands are also featured on field board assets inside the Wave's stadium, bringing additional value to the brands. In this MVP post for Alex Morgan from the Wave, the Kaiser Permanente patch featured prominently on the front of the Wave's jersey received $13.1K in value from the post. This demonstrates the power of strategic placement and visibility in social media, turning a simple image into significant brand exposure and ROI. It clearly demonstrates how effective partnerships can amplify brand presence and generate measurable returns. Trajektory helps teams and brands maximize sponsorship value and make data-driven decisions to enhance their partnerships. Learn how we can assist you in evaluating and boosting your sponsorship strategy to achieve great results like the San Diego Wave! 📊 Note: Date range is 01/01/2024-08/26/2024
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🌟Discover Sponsorship and Partnership Opportunities with Charlton Athletic Football Club! We’re just a couple of days away from the start of the League 1 campaign, and I’m sure I’m not the only one excited to see the season kick off again. This season, Charlton Athletic are in a great position after a fantastic pre-season and all the amazing work done within the club and its facilities. We’re hoping this sets us up for a successful season. Sponsorship is a fantastic way to boost your brand’s visibility, improve your market positioning, and ultimately drive sales. With Sky Bet naming us as one of the favourites for promotion, it’s an exciting time to get involved. Why should you consider partnering with Charlton Athletic? Increase Brand Visibility: Reach millions through our stadium signage, jersey logos, and digital platforms. Targeted and Cost-Effective Marketing: Unlike traditional ads, sponsorship lets you reach specific audiences. Generate New Leads: Use our team’s prestige to attract potential customers. Engage with event attendees and offer complimentary products or services to boost lead generation. Attract Media Attention: Sporting events get extensive coverage on radio, TV, and online, giving your brand valuable exposure through media mentions and venue signage. Strengthen Relationships: Enjoy perks like VIP access, exclusive networking events, and interactions with key figures in the industry. It’s a great way to build and maintain important business connections. Support the Community: Get involved with local teams and grassroots initiatives, and champion causes like health, education, and social inclusion. ESG & EDI: Show your commitment to Environmental, Social, and Governance (ESG) and Equality, Diversity, and Inclusion (EDI). Modern consumers are increasingly values-driven, with 55% globally willing to spend more on brands that support social causes. Please take a look through the attached brochure for a snapshot of just some of the opportunities available. Whether you’re already thinking about sponsorship this season or it’s something new to you, we’d be delighted to chat about how it all works and how it can benefit both your business and the club. Interested in learning more? Get in touch with myself or Barry and let’s explore how we can achieve great things together! #CharltonAthletic #SponsorshipOpportunities #Partnerships #Marketing #BusinessGrowth #CommunityEngagement #ESG #EDI Tony Davison Steve Sutherland Kieran Herring
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Hello LinkedIn community, As you may have already seen, I have recently joined Charlton Athletic FC. The reception from everyone at the club has been incredibly warm, making my initial weeks here truly remarkable. Those of you who know me understand that this is arguably my dream role. Having been a supporter of Charlton since I was three, it feels surreal to now be an integral part of the club. As we move past the 23/24 season, we are gearing up to leverage this momentum and propel the club to new heights in the 24/25 season. 🚀 Partnership Opportunities: We are thrilled to present a variety of sponsorship opportunities that will help amplify your business’s visibility. With a robust and engaged fan base of over 650,000 followers, Charlton Athletic is dedicated to fostering partnerships that enhance brand exposure and create mutual value. Our commitment extends beyond the pitch. The club’s outstanding community initiatives have earned us the title of Community Club of the Year from the EFL. Furthermore, our strategic partnership with FootballCo has positioned Charlton as a premier content partner, significantly expanding our global reach and attracting millions of views worldwide. We offer tailored sponsorship packages suited to a range of budgets, each designed to connect your brand with our passionate and loyal supporters. If you're interested in exploring how Charlton Athletic can boost your business through strategic brand exposure, please reach out. I am keen to discuss how we can work together to make the upcoming season a landmark year for both your business and our club. Feel free to send me a direct message to learn more about our sponsorship opportunities. Let's discuss how we can collaborate to achieve great things together this coming season! Let's make the 24/25 season at The Valley a standout year for Charlton Athletic and your business. ⚽️🔴⚪ #CharltonAthletic #BrandExposure #SponsorshipOpportunities #BusinessGrowth #TheValley
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Athletes are Enterprises One thing each of these athletes did outside of being the top performers in their respective sports is that they've built their ecosystem up to have the structure, stability, foundation, and processes to scale. Every athlete might not be the next Anthony Edwards but you can use the same playbook to leverage your career for opportunities on and off of it. We can help you build your ecosystem the right way Serve Consulting LLC https://lnkd.in/gVptd4A5
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🚨 Expression of Interest: Partner and Sponsor Opportunities with Perth Heat for the 2024/25 Season! 🚨 We are delighted to announce that Perth Heat is seeking new and dynamic partners and sponsors for the upcoming 2024/25 Australian Baseball League (ABL) season! This is an exceptional opportunity for your business to align with one of Australia’s premier baseball teams and tap into the passion of a dedicated fan base. 🌟 Why Partner with Perth Heat? 🌟 Unmatched Exposure: Gain extensive visibility across various media platforms including local TV news, online streaming, and our social media channels. Engaged Fan Base: Connect with a loyal and passionate audience of sports enthusiasts, families, and community members. Community Impact: Demonstrate your commitment to community engagement and support for youth development. Networking Opportunities: Join a network of esteemed sponsors, business leaders, and industry decision-makers. 📈 Sponsorship Opportunities 📈 We offer a range of sponsorship packages tailored to your business objectives and budget. Whether you’re interested in naming rights, jersey sponsorship, digital advertising, or game-day promotions, we have the perfect opportunity to elevate your brand. 💼 Partnership Benefits 💼 Brand Recognition: Enjoy prominent placement across our website, social media, and game-day materials. Exclusive Access: Benefit from VIP game access, meet-and-greets with players, and exclusive partner events. Customised Activation: Collaborate with us to create impactful campaigns tailored to your audience. Community and CSR Alignment: Enhance your corporate social responsibility initiatives through our community and youth programs. 📧 How to Express Your Interest 📧 To express your interest in partnering with Perth Heat for the 2024/25 season, please email [email protected] with your Expression of Interest. Our team will follow up to discuss the opportunities available and tailor a sponsorship package to meet your business goals. We look forward to the opportunity to partner with you and make the 2024/25 season our best yet! #PerthHeat #Sponsorship #PartnerWithUs #Baseball #BusinessOpportunity #CommunityEngagement
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Transforming football sponsorship: Insights from Sheffield United Football Club owner's MCO strategy Emir SAMANCI, the Director of Commercial and Marketing at United World, shares his vision on how football clubs under multi-club ownership (MCO) can revolutionize brand partnerships. In an insightful interview, he sheds light on the challenges and opportunities in the evolving landscape of football club sponsorships. 1: What is the significance of MCOs in today's football sponsorship landscape? MCOs are becoming increasingly prominent, offering brands new avenues to maximize their investments. With United World's ownership spanning clubs in the UK, Belgium, Dubai, and India, they exemplify the potential of MCOs in creating substantial synergies and standardizing deals for global brand engagement. 2: How does United World balance local preferences with global operations? Samanci emphasizes the importance of maintaining a local touch. Despite operating from Geneva, he ensures regular travel to clubs and meaningful interactions with each team. This approach helps in respecting local sponsor preferences while managing global business strategies. 3: What unique opportunities do MCOs offer to brands? United World's approach illustrates the advantage of scaled partnerships. Brands can maximize impact and minimize complexity through unified sponsorships across multiple clubs. This strategy offers greater leverage, cost-effectiveness, and emotional bonding with a wider fan base. 4: What challenges do MCOs face in attracting brand partnerships? The main challenge lies in the unfamiliarity of potential partners with the MCO model. Brands are often hesitant to invest in sports sponsorships that deviate from traditional methods. United World tackles this by demonstrating the added value and ROI of scaled partnerships, which can be more impactful than conventional media spending. 💡 Learn more Emir Samanci's journey from a global consumer goods background to the forefront of football club commercial strategy with United World offers a fascinating perspective on the evolving world of sports sponsorships. #Partnership #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment
Interview with the MCO behind Sheffield United: How brands can thrive in the changing ownership landscape
offthepitch.com
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Each year more than $500 billion is lost during major sporting events. And with all the major leagues embracing betting, companies’ Proprietary Technology is more at risk than ever before. Data shows that more executives are betting on sports and it’s just a manner of time before an executive loss becomes a threat that very few companies ever see coming. As the Founder of Moviegazoo I rarely put on a suit & tie anymore, nor do I meet directly with companies. But during the FIFA World Cup, NFL Super Bowl and NBA Finals I consider these events as the hunting season. This is the only time you will catch me in a suit & tie because this is the time I normally close on major deals. Over the last 15 years every deal I placed in front of a company Executive Team, during the top 5 sporting events I personally Closed on Them! And no, I don’t take advantage of a company on the terms, but I do make sure I get everything I want. As a Master Designer I am always looking for new ways to build Revenue Channels around a product, services or company flaws. Everyday there are millions of new ways of making money when you understand the Hunt! And the more you do it, the better you get. I have some of the best Salespeople in the world. Once I learned how to hunt, during major sporting events I personally taught my Sales Teams. And everyone wants to beat the master, which turns into an internal challenge. With thousands of Salespeople out on the hunt trying to close more deals than me! Now the FIFA World Cup is like being in a Candy Store and the owner just told you everything is free! People’s passion for a team or player works against them and this is why no one, I do mean no one at Moviegazoo or my other ventures is permitted to close on anything until I personally sign off on it. And the smarter an Executive is the dumber they become during a major sporting event. If I was to write some of the things, I got Senior Executives to sign off on at the Super Bowl not even Jesus Would Believe Me! While all the major Sporting Leagues around the world are making more money, they are also becoming a Global Distraction that is costing the Business Community more than $500 Billion in Lost Productivity! Please Share & Repost: Are You a Sport Fan? And what team would you kill to see win the Super Bowl, or The FIFA World Cup or the NBA Finals? #love #life #dreamers #ceos #cfos #seo #creators #livideo #linkedin #chatgpt #algorithm #secrets #investor #pif #ipo #dubai #pifsaudi #saudiarabiaholdingCo #privateequity #money #mergersandacquisitions #ai #aramcoventures #JPMorganChase #banking #MorganStanley #FidelityInvestments #GoldmanSachs #pif #investors #cashcow #music #moomoney #finance #investing #trading #economy #technology #artificialintelligence #nomanland #virtualtravel #followme #jesus #payme
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The Seattle Sports Commission’s annual Region Ready Summit will take place April 22 as we showcase how our region will host major sporting events, including FIFA World Cup 2026. From hospitality and tourism to sports organizations to neighborhood businesses and local government, Region Ready will speak to decision-makers and influencers who want to maximize the opportunities ahead. At the heart of Region Ready Summit is our mission to convene core representatives from the greater Seattle area for an action-oriented dialogue on preparedness for major sporting events. Our agenda is crafted to foster discussions and engagement, focusing on developing and enhancing crucial strategies in hospitality, transportation, security, equity, inclusion, legacy, and funding. These strategies are pivotal in our collective endeavor to successfully bid on, secure, and host world-class sporting events. Region Ready 2024 will feature panel discussions led by prominent figures from the major events and sports industries, providing invaluable insights and area-specific takeaways related to engaging in major sporting events. The 2024 Region Ready Program Includes: 2024 Clipper Round the World Yacht Race 2024 KPMG Women’s PGA Championship 2025 Sporting Event Hosting Schedule Future Sporting Event Bid Status FIFA World Cup 26™ - Seattle Match Schedule Impact - Key Dates & Milestones - Planning Committees - Transportation - Security The Summit will conclude with a networking and social event to foster collaboration amongst our stakeholders. For more information on participation as a sponsor or vendor, contact SSC VP of Partnerships Pamela Quadros at [email protected]. To register for the Summit, visit https://lnkd.in/gWFGyUJK.
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⚽️[Sports Biz News]🇨🇦 MLS and Corporate Synergy: Strategic Sponsorship of Toronto FC and LG 👏 Toronto FC has expanded its multi-year partnership with MLSE and LG Electronics Canada. This season, the LG logo will appear on the right sleeve of the team's jerseys, marking a significant step in enhancing brand visibility and engagement in the growing soccer market. The strategic partnership not only elevates Toronto FC's brand value but also strengthens LG's presence among soccer fans. This collaboration is a testament to the long-standing relationship between MLSE and LG, which has spanned over 15 years. LG has been a key sponsor for various MLSE teams, including the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Raptors 905 (G League), Toronto Marlies (AHL), and Raptors Uprising Gaming Club (eSports). Expanding this partnership to include Toronto FC signifies a deeper integration and mutual commitment to enhancing the fan experience and community engagement. The new sleeve patch featuring the LG logo will debut on July 17 when Toronto FC faces Inter Miami CF at Chase Stadium. This marks only the second sleeve patch partnership in the club’s history, underscoring the importance of this alliance. MLSE's Senior Vice President of Global Partnerships, Jordan Vader, emphasized the significance of this partnership by stating, "Toronto FC fans wear their dedication and heart on their sleeve, and we are proud to weave LG into the fabric of our kits that TFC players and fans sport passionately. Building on the longstanding relationship between LG and MLSE, we are thrilled to expand this partnership to Toronto FC and deliver unparalleled experiences for soccer fans in our stadium and beyond." Kevin (Ki Yong) Yim, President and CEO of LG Electronics Canada, echoed this sentiment, saying, "We are honoured to strengthen our longstanding partnership with MLSE by welcoming Toronto FC into our collaboration. This expansion highlights our shared values of innovation and enhancing the everyday lives of our customers. At LG, we are dedicated to making our Life’s Good ethos a reality. Together with MLSE and Toronto FC, we are excited to continue delivering exceptional experiences and innovative products that resonate with fans and customers alike." In addition to the jersey sponsorship, LG will become the title sponsor of the West Club at BMO Field, offering fans an elevated matchday experience with unique activations and events. This strategic partnership is a prime example of how corporate synergy can enhance the overall sports experience, benefiting both the brand and the community. It showcases the potential for growth and innovation in the sports marketing arena, as well as the increasing significance of soccer in the North American market. #glocalsportsnews #sportsmarketing #sportsbusiness #marketing #branding #brandingstrategy #marketingstrategy #businessstrategy #advertising #torontofc #mls #lgelectronics #canada #soccer #mlse #soccerfans
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⚽️[Sports Biz News]🏴 Chelsea Women’s Team Announces Historic Partnership with Three👏 Chelsea Women’s Team, part of England’s FA Women’s Super League, has announced a historic partnership with Three, the UK’s fastest 5G network provider. This partnership marks the first women-only principal sponsorship for the team, highlighting Three’s strong commitment to supporting women’s sports. Three’s branding will be prominently featured on Chelsea’s training kits, matchday warm-up shirts, and travel apparel as the team prepares for major tournaments like the UEFA Women’s Champions League, the FA Cup, and the Women’s League Cup. This historic deal is significant as it represents a dedicated effort to elevate and support women’s sports. Three has been Chelsea FC’s official telecommunications partner since 2020, and this new partnership further focuses on supporting the women’s team specifically. This collaboration also aligns with Chelsea’s recently announced long-term strategic plan aimed at accelerating the growth of the women’s team by providing dedicated resources, management, and commercial leadership. In addition, Three and Chelsea have jointly established the WeSeeYou Network, a national platform aimed at promoting and supporting women in sports. This initiative offers mentorship and unique experiences to women in the sports industry, helping them to achieve their full potential and gain recognition for their contributions. Chelsea’s chief revenue officer, Casper Stylsvig, expressed his excitement about the renewed partnership with Three, praising their consistent support and impactful initiatives, such as the Talk More Than Football mental health campaign. He emphasized that the timing is perfect to reimagine the partnership with a greater focus on the successful women’s team. Elaine Carey, Three UK and Ireland’s chief commercial officer, stated that Three is proud to highlight female talent both on and off the pitch. She noted that the partnership with Chelsea Women is a perfect fit, continuing their commitment to supporting, celebrating, and connecting women in sport. This new partnership is a crucial step forward for both Chelsea Women’s Team and Three, reflecting their shared passion and vision for the future of women’s sports. By combining their efforts, they aim to drive innovation and growth in the women’s football community, setting a new standard for support and recognition. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #chelsea #wsl #womensfootball #womenssports #5g #sponsorship #CSR #ESG #England
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Sponsorship is expensive and long term. For business leaders this means how do you best design the opportunity for your brand and audience to win. Here are some thoughts as the Olympics kick off. The Hive Canadian Olympic Committee CBC https://lnkd.in/dTFppk4A
Team Canada's Olympics Marketing Lights the Way Forward for CEO Success | LBBOnline
lbbonline.com
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