Trade Show Executive magazine’s Post

Cvent acquired Splash (SplashThat.com), an event marketing technology company. More than 500 organizations and more than 60 Fortune 1000 companies utilize Splash for event marketing. According to Cvent, this acquisition represents its commitment to bringing leading, accessible event technology beyond centralized events teams and into the field to enhance engagement, pipeline and more. "The technology-driven convergence of marketing and events is an exciting growth opportunity. Pairing Splash’s expertise in field marketing events with our robust event and marketing platform further strengthens our ability to empower marketers to create and execute on-brand, high-impact event programs that deliver real results,” Reggie Aggarwal, Cvent’s CEO and Founder, said. #MandA #events #eventtech

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