Tracy Hermans’ Post

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Director of Community - CommerceNext | Ecommerce & Digital DTC Consultant | Ex-L'Oreal

Airbnb is no stranger to cinematic stays (cue: Downtown Abbey stay at Highclere Castle in 2019 https://lnkd.in/gZy2fzSJ). (Sigh, I missed that window.) But today, CNN reported their "icon" experience roll-outs including: >> Pixar Animation Studios's "Up" House (....that floats) >> Prince's "Purple Rain" Home >> X-Men '97 2D ...and more as posted by Creative Director Jay Ward below. What I love about this #OOH experience strategy is how Airbnb leans in on key brand partnerships leading with: >> Emotion 💕 >> Exclusivity 🤚 >> Scarcity 👀 Delivering a unique experience tailored to the super loyal fans who want to go beyond a movie or music performance. Makes total sense to me --- and paves the way for potential endorsements, placement advertising and delivering deeper customer loyalty. Nice move guys. #Airbnb #brandmarketing #Pixar

View profile for Jay Ward, graphic

Creative Director of Franchise at Pixar Animation Studios

I've been working with Airbnb on this project, and happy to say that I am completely blown away by their level of detail, authenticity and passion to get this 100% right... So good! https://lnkd.in/gvUCHVvP

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