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According to the Center for Disease Control (CDC), one in three adults do not get enough sleep; what’s more—Wakefield Research reports that 63 percent of Americans frequently struggle to get a good night’s sleep while on #vacation, specifically. All in all, America is tired—and vacation, traditionally viewed as a time to explore and sleep when you get home, is now being viewed from a different lens. #Sleeptourism is on the rise, and not just by a little bit; the market is estimated to grow by nearly 8 percent and over $400 billion between 2023 and 2028, according to a recent analysis by HTP Marketing Intelligence. And hotels are leaning into amenities, services, and treatments that not only help guests while they are within each property’s four walls but also recharge them following their stay. https://lnkd.in/g6Q-GKbf #tourism #Tourisminsights #pakistan #tourismindustry #AtharJ #ecotourism #sustainabletourism #sustainability #sustainabledevelopment #tourismmarketing #60seconds 

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