Touché!’s Post

ExchangeWire *always* produces excellent content. Their latest Industry Review report is no different. In it, they cover “eight pillars that are making the worlds of #media, #marketing, and #ecommerce think, create, and innovate.” Some amazing insights from some amazing people (though for some reason they also asked me!). Give it a read. We’re facing an era-defining year, after all!! Link to the report in the comments.

Today on the blog, how does one build authority on the search engine results page? 🔎 At JL Creative, building long-lasting brand authority is a crucial part of our process. We're talking about why it matters, and how it's achieved. Check it out below:

Many media owners are unsure about how to judge The Trade Desk's latest push for "the premium web". How should they feel about TTD's SP500+, top 100 websites propositions to advertisers? As TTD puts it, the SP500+ “is a dynamic marketplace, with publishers following in and out based on their quality. That's because the SP500+ is actively managed by The Trade Desk. They're constantly reviewing the list, their processes, and improving technologies.” Translation: The Trade Desk will decide who is in and who is out. Can history teach us something? I wrote a newsletter issue: "Don't blame The Trade Desk". Link in the comment below. #media #advertising #marketing #adtech #monetisation #strategy #engagement #userexperience #data #audience #content #consent #privacy #identityresolution #UID2

A picture is worth a thousand clicks. Adding photos to your listings, like on Google Business Profile or Apple Maps, can dramatically increase traffic and engagement. Read more in this checklist for other tips to increase your brand's discoverability ➡️ yex.tt/4dsuJ2E

With NO extra ad spend, you really can see magic happen. 🪄 It’s all about keeping things simple and sticking to strong, proven systems. If you’re unsure how to go about improving the conversion rate of your site, book a free strategy call with us today. We can give you pointers that are so easy to implement, you won’t believe you haven’t tried them before! 👉https://bit.ly/3tM9ZB5

𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐈𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐧𝐠 𝐒𝐡𝐨𝐫𝐭-𝐅𝐨𝐫𝐦 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧𝐭𝐨 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 • 𝐖𝐢𝐝𝐞𝐬𝐩𝐫𝐞𝐚𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 90% of consumers enjoy watching short-form videos in their free time. • 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐌𝐞𝐝𝐢𝐮𝐦: Over 75% of consumers choose videos over text to learn about products or services. • 𝐇𝐢𝐠𝐡 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧: On average, people spend 1 hour and 16 minutes each day watching short-form videos. • 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐭 𝐅𝐨𝐫𝐦𝐚𝐭: By 2025, videos are projected to account for 82% of all consumer internet traffic. https://lnkd.in/gS4zqSga

Soon, you'll meet a new agency that rewrites the rules, adding a splash of fun and a whole lot of creativity to your next campaigns. #Nuwinds #MarketingPlan #UnleashYourBusiness #DigitalMarketing #NewBusiness

Digital transformation is no longer a buzzword, it's our reality. Embracing this dynamic shift, VICI is revolutionizing the realm of digital advertising. 🚀 Providing personalized ads, creative optimization and an in-depth understanding of user behavior, it's turning campaigns ⚡ more effective, measurable, and customer-centric. 🎯 Have you thought about what VICI could do for your brand? Make the smart move.🔝 Book a demo with VICI to discover the game-changing aspects of our platform: https://lnkd.in/gvJY-yxa. Leap forward in your advertising game with VICI. Your success starts here.🚀 #digitaladvertising #userbehavior #creativeoptimization #innovation #VICI #personalizedads #gamechanger #branding

Using Sky's case as an example, Mark highlights how pre-testing helps identify superior ads, improve effectiveness, and reduce organisational tension. 💡 And despite agency resistance, pre-testing is deemed essential for optimising marketing investments, ensuring ads drive sales, subsequently leading to brand growth. Read the full article here: https://ow.ly/ybnW50RnR6M

𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘢𝘳𝘺 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘵𝘢𝘬𝘦𝘴 𝘰𝘶𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘵𝘰 𝘢 𝘯𝘦𝘸 𝘭𝘦𝘷𝘦𝘭. - Dominique Perrinjaquet 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦: 👉 maximize viewability and 👉 focuses on making sure that users actually see the ad (at least 50% of the creative needs to be visible for at least 1 second). 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦: takes 2 aspects into consideration --> 1️⃣ the amount of time a user spends on the screen and 2️⃣ the device type 👉 focuses on the 𝒂𝒑𝒑𝒓𝒐𝒑𝒓𝒊𝒂𝒕𝒆 𝒂𝒅 𝒇𝒐𝒓𝒎𝒂𝒕 𝒑𝒆𝒓 𝒅𝒆𝒗𝒊𝒄𝒆 𝑨𝑵𝑫 𝒐𝒏 𝒖𝒔𝒆𝒓𝒔 𝒕𝒉𝒂𝒕 𝒔𝒑𝒆𝒏𝒅 𝒎𝒐𝒓𝒆 𝒕𝒊𝒎𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒔𝒄𝒓𝒆𝒆𝒏 The 2 algorithms were tested against each other in an official A/B test for roughly 3 months. die Mobiliar was able to 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒕𝒉𝒆𝒊𝒓 𝒂𝒅 𝒂𝒑𝒆𝒏𝒅 𝒂𝒏𝒅 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒕𝒉𝒆𝒊𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒒𝒖𝒂𝒍𝒊𝒕𝒚 all at the same time. Check out the numbers in our case study below 👇 And this is what I love. Consulting revolutionary clients for revolutionary projects with revolutionary teams 👏🏼👏🏼. Trying out new approaches, challenging the old ways ultimately leads to maximizing performance and minimizing costs. This is what we love to do e-dialog 💥. First movers for the win 😉 #consulting #clientservices #casestudy Sahra Marquardt, Michaela Augesky, Dorina Fentős, Dominique Perrinjaquet & Ronald Halter