EY Japan - Partner / Data Driven Re-Design Strategy Lead Partner / Visiting Professor at Tama Graduate Univ. / Committee member of Japan Tourism Agency (Digital Transformation, Inbound Strategy, Tour guide enhancement)
I would be publishing my second book on February 29th from Nikkei BP. The theme of this book is about the future of business as well as tourism, and the concept of "re-generation" as a business concept for the next 10 years. https://lnkd.in/gse67Skn The overview of the concept is as follows. //////////////////////// The first premise of this book is that a "no-boundary shift" will occur in 10 years, when barriers will disappear or become lower in all areas. This refers to the fusion of traditional barriers such as gender, physical and cyber, production and consumption, and the elimination of the need to be aware of differences between them. We then focused on three shifts in the vectors of consumer's consciousness. The "self shift," which is a shift in consciousness toward oneself, the "relationship shift," which is a shift in consciousness toward relationships with people and places around oneself, and the "sustainable shift," which is a shift in consciousness toward the global environment and society, which are far away from oneself. The report analyzes the business opportunities for each of these shifts. The report analyzes the business opportunities for each of these shifts. Furthermore, the sustainable shift is difficult to realize on an individual level, and it is difficult to take substantive action. The report is unique in that it focuses on communities in the sense of making the problem "personal" to consumers and companies and raising their awareness to a state where they can take action, and connects this to the concept of "re-generation" in order to realize initiatives that will have a positive impact. This re-generation does not mean "turning a negative into a zero," as in the context of sustainability, but rather taking action to "turn a positive into a positive" through innovation. The vector of consumer' awareness also applies to the vector of corporate awareness. Innovation of "Purpose," which falls under the Self-Shift, and "Relationship with Stakeholders," which falls under the Relationship-Shift, will be important in future corporate activities. Among stakeholder relations, "community relations" in particular fall under the sustainable shift, and "re-generation" will be realized by "making the problem personal. Re-generation" is achieved when companies organically unite with the communities with which they have a relationship through the location of their stores and factories. In the past, Japan is said to have achieved economic growth through "kaizen. In recent years, however, economic growth has stagnated due to a lack of new innovation. Developing "re-generative" businesses is tantamount to maximizing value by making the most of what is already available, something Japan has always excelled at. This book, which analyzes the source of Japan's new growth, examines future business ideas, and presents a new stage of business development.
So Iizuka
6mo
Great!!
Sounds very exciting. Can't wait to read it👏