Toca Boca’s Post

This is how a company should execute their sonic identity once it's been designed and written. Take note, and great job by Massive Music. #sonicbranding #audiologo #sonicidentity #audiobranding #composer #writer #doingittherightway

They will come for the music, but stay for the artist. If you've been around for awhile, you've definitely heard me say this. And it's the concept that I've built Rose Peak around. Anyone can pitch someone a song, but to make someone a fan is a whole other beast. But that beast is what builds your career as an artist. Instead of: -focusing on promoting a single -spending all your energy on trend content -or running this same cycle over and over again Start trying things like: -teaching your audience who you are -sharing BTS, story-behind-the-song style content -and building a community around your catalog and brand as a whole It's easy to get lost in trends and caught up in all the little things. But it's what you do that's new, different, and goes against the grain that will leave a mark and land you new fans. What best reflects who you are as an artist? What is your WHY for being the artist you've grown to be? What do I gain from being a new fan of yours? Answer those questions and you'll be a step closer to building a sustainable artist career. Art < Artist. Subscribe to join 100+ indie artists looking to take the next steps in strenghtening their artistry: sub.itsrosepeak.com

Hey everyone, Richard here with some Quick Wins!  When setting up your new studio, remember: brand presence is key! 📢💪 Even before opening, showcase your identity boldly with signage and visuals. 🔍🌟 Investing in branding earns trust, recognition, and creates buzz. 🚀✨ So, whether it's a launch or anything new, remember: your brand makes the first impression. 👌 If you need help with Branding, let me know.👀

It’s not only about our skills anymore. It’s about who we are and what we stand for. Artists now want producers and engineers who resonate with them —not just on a professional level, but also on a personal level. Branding is not just for companies anymore; it's personal. As a mixer or producer, our skills are crucial, but our personal brand sets us apart. Your brand reflects: ▶ Your Personality ▶ Your values ▶ Your experiences It's your whole identity that makes artists want to work with you. How are you building your personal brand?

Let's talk about ✨ originality ✨. Creating truly original exhibits will help win over the hearts of your attendees. In our new blog, discover how to design unconventional exhibits that will leave a lasting impression #ExperientialMarketing https://hubs.ly/Q02P1x8V0

I spend all day, every day looking at design—store signage, advertising, websites, etc. And I have to tell you that 97% does not meet my standards. I do spend a portion of every day looking at curated websites and inspiration boards that feature designs that DO meet my standards. And everyday, I spend time and energy tweaking and adjusting layouts, logos and other designs to meet this standard. TBH, sometimes I don't quite get there - and as a creative it can feel deflating. But I do know when I get there, and that feels AMAZING, and the work shows. When you work with me, you are not hiring me to create something that is "acceptable" or "will work," but you are hiring me to create something for you that matches MY standards. If you don't want me to work my tail off to create something that meets my standards, then why would you work with me at all? A little aside, here are some of the places I go that curate work that meets MY standards: It's Nice That: https://lnkd.in/gPSiCdcs Brand New: https://lnkd.in/ggKUAR4V (I have been forturnate enough to have my work featured here!) The Brand Identity: https://lnkd.in/greducgc Creative Boom: https://lnkd.in/gbgb-iyy

"Open to Speaking and Presentation Offers: Sonic and Crossmodal Branding". As interest in Sonic Branding grows, crossmodal branding, which leverages all five senses, is also rapidly expanding. Since this field is still relatively new, many people may be interested but unsure where to start. Therefore, I would like to share the appeal of these concepts through presentations and talks to various audiences. I am available for presentations not only at talk events but also by visiting studios. If you're interested, please feel free to reach out. You can read the rest of this document. Let’s explore and deepen our understanding of Sonic Branding and crossmodal branding together! #sonicbranding #branding #marketing #business #crossmodal #presentation #opentoopportunity

Quality takes time to shine. ✨ Cheap work compromises quality. And fast work comes at a cost. It's all about making choices that suit you best! 💡 You get to pick two at a time – let's make them count! ⚖️ #Gstudio #branding #StrategicCreativeMarketing #20YearsProvenTrackRecord

Sonic branding is becoming increasingly important as companies strive to create a memorable brand identity. Mastercard is a great example of a financial services firm that has successfully utilized sonic branding. Over the past five years, they've created their own sonic "DNA", a 30 second melody, specifically engineered to be versatile. This melody is adaptable to a variety of contexts and regions, and has even been distilled into a 3 second version for advertisements and a 1.6 second version for card payment notifications. Not only has Mastercard launched a sonic logo, but they've also invested heavily in this avenue by initiating an album and building an AI-powered studio. This studio assists employees in creating different renditions of the sonic logo for varying contexts. Through this strategy, Mastercard has taken the concept of brand identity beyond visual symbols, stepping into the evocative and transportive world of sound. #BrandingStrategy #SonicBranding

Came across this awesome ad from Audi. They framed the Audi A6 as the perfect car, And all they did was leverage the fact that their logo looks like a Venn diagram when you zoom in. Why does this work? Audi’s logo is one of the most recognizable logos in the world. They know that people will still recognize it even if they play around with it. McDonald’s uses a similar strategy with their golden arches. Lesson? Your logo doesn’t need to be set in stone. Zoom in, zoom out. Turn it upside down. If it’s a letter, make it part of a word. If it’s a word, make it part of a sentence. The possibilities are endless. Get creative with it! —--  Follow Ray (지범) Jang 🐰 for more content like this.  ♻️ Repost to share with your network!