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Consumer attitudes towards #beauty and #personalcare products are shifting more towards minimalism, functionality and overall skin health. A recent survey showed that nearly 75% of consumers have both a morning and evening #skincare routine. Their priorities include hydration, wrinkle prevention and overall simplification of their daily regimens. With this less-is-more attitude, they are gravitating away from buying many different products and more towards products with science-backed expertise that care multi-functional and proven efficacies. Thanks to its Wrinkle Corrector, Murad has become a viral sensation. #muradskincare amassed over 170 million views on #TikTok last year. Beloved dermatologist-led brand Dr. Dennis Gross Skincare was recently acquired by Shiseido, allowing the latter to participate in the wellness aspect of skincare. #GenAlpha is also in on the movement with tween-focused brands such as Bubble offering serums that calm, hydrate, cleanse and tone. The global skincare market is projected to nearly double by 2031. Stay #OneStepAhead with Beanstalk - Brand Extension Licensing Agency #culturalintelligence. To learn more, please contact: Todd Kaufman ([email protected]) Meredith G. Robbins ([email protected])

Dwayne "The Rock" Johnson entering skin care: Smash or Crash? 😉👊 Dwayne "The Rock" Johnson just dropped a bomb in the skincare world with Papatui. WWD covered it, check the link in the comments. But the big question is, will it smash or crash? Let’s break it down, simple and straight: 1. Smell-before-you-buy soap: A sniff hole? Genius! Makes you wanna grab it, love it, especially in retail. But once the novelty wears off, will you still wanna snag it again? 2. Wallet-friendly: At just $7.99 or $9.99, it’s a steal. But here’s the twist - could these bargain tags make it feel less "luxury"? Especially when fans might be happy to pay more just because The Rock is behind it? Is margin left on the table that could fuel growth? 3. Tattoo love: Part of the line includes the Enhancing Tattoo Stick, which makes sense with The Rock’s personal brand - fully agree this is the route to go! How does the remaining items fit into this narrative, and should it just have been tattoo focused to start with? Overall, a big start with all the hype, tapping into a 400m instagram audience, but can Papatui keep the spotlight for those that are not The Rock fans? 400m people is a lot, but with a 50m USD sales target in year 1, and an assumed average AOV of 20 USD, we are looking at 2.5m purchases. As the majority is retail, then it’s likely 5m purchases to get the brand to 50m. At a handsome 50% 12m repeat rate, that’s 3.3m unique people. That is a 0.8% audience conversion rate, but with the Target team-up it might just work. What do you think? I’m sure you have a perspective, Dan Salkey 🇺🇦 😎

🌟 We've just released some of our latest survey results, this is how we at PoweredX Beauty Buddy keep the finger on the pulse of the beauty industry. Not only does our Beauty Squad create engaging Consumer Generated Content, but we also run targeted surveys with our squad to gain deeper insights into your audience. Our Beauty Squad is here to answer all your beauty-related questions helping you connect with your target audience like never before. Want to run your own survey? Let's chat! Book a discovery call with us today. https://lnkd.in/eVfZV-jG #BeautyInsights #ConsumerResearch #TargetedSurveys #PoweredXBeautyBuddy #BeautySquad

Brand Essence Matrix how it works for skin care products 1. Functional Benefits: Focus on the tangible benefits your skin care products offer, such as hydration, anti-aging properties, acne treatment, or sun protection. Highlight the specific ingredients and technology used to deliver these benefits, showcasing effectiveness and reliability. 2. Emotional Benefits: Identify the emotional needs and desires of your target audience, such as feeling confident, rejuvenated, or pampered. Craft messaging that resonates with these emotions, emphasizing how using your products can enhance their overall well-being and self-esteem. 3. Brand Personality: Define the personality traits that align with your brand, whether it's luxurious, natural, scientific, or holistic. Ensure consistency across all brand communications, from packaging design to marketing campaigns, to reinforce this personality and build brand recognition. 4. Values and Beliefs: Communicate the values and beliefs that your brand stands for, such as sustainability, inclusivity, or cruelty-free practices. Demonstrate your commitment to these principles through transparent sourcing, ethical manufacturing, and community initiatives. By leveraging the brand essence matrix, you can create a cohesive brand identity that resonates with consumers and differentiates your skin care products in a competitive market. Beauty industry is full of old players and new entrants entering into market every day, but what is important for any skin care brand is survival facing tough competition from old players and standing out in the market with new innovations. So, what is your marketing strategy for your skin care brands let's brainstorm! #skincoachishanagrra #skincoach #mua #professianalmua #bridalmakeupartist #beautybusiness #indianentrepreneur #skincare #brands #marketing #profit #business

Glowing Insights: A deep dive into Self-Tanning. Our Beauty Squad love to use a selection of tanning products to achieve their perfect glow. Take a look at some of the highlights from a recent survey with 200 Beauty Buddies! 🌟 97% expressed a strong preference for self-tanning products with added skincare benefits 🌟30% use self-tanning products on a weekly basis while an additional 20% use them at least monthly 🌟75% emphasised the importance of natural-looking results and an easy application process as their key influences when buying a tanning product. You can check out more of the key results at https://lnkd.in/edT2yeC2 Do you want to run your own survey with our Beauty Squad? Book a discovery call now. https://lnkd.in/eXBJYpSP #selftanning #beautyindustry #tanningproducts #tanningpreferences #beautyinsights #cosmeticindustry #usergeneratedcontent #ugc #sunlesstan #faketan

🌍✨ How do cultural differences impact skincare concerns? For international beauty brands, addressing these cultural gaps is more than just a challenge in communication strategies! In the US and UK, wrinkles dominate the beauty conversation. German consumers focus on dry skin, while under-eye circles are a top concern for French consumers (Source: Brandwatch). Understanding these unique concerns can help tailor your approach and connect with your audience on a deeper level. Stay tuned for more insights on how to effectively address diverse skincare needs across the globe! 🌟💬 #beauty #makeup #skincare #lifestyle #cosmetics #selfcare #skincareroutine #skin #Enaks #TheDataYouNeed #Marketing #MarketResearch #Research #ConsumerBehavior

It’s taken a couple of weeks for the team to digest and discuss their findings from SCS Formulate but we’re excited to share some of the key trends that stood out. Short & sweet edition… Have a quick read below. 👇   🔷 The Hormonal Journey: personalisation of skincare for each life stage, utilising key ingredients to suit biological processes 🔷 Upcycled ingredients continue to drive sustainability 🔷 The skinification of hair care: Consumers seek elevated beauty routines, benefitting the hair + scalp, transferring ingredients from skincare categories. 🔷 ‘Quiet Luxury’: The concept of minimal INCIs, simple formulas + active ingredients for a more targeted approach 🔷 DIY skin care: Base formulation + tailored boosters = bespoke, personalised product to target specific problem areas   Design Plus can fulfil your manufacturing needs by offering full service for health and beauty products. Please get in touch using the following link if you would like to discuss bringing your concepts to market: https://lnkd.in/eU32pr8w Sarah Jackson Zuzia Jakubczak Emily Mather #healthandbeauty #fullservicemanufacturer

✨ Promo Alert: Double Loyalty Points! ✨ Hey, Brownlee beauties! 🌟 Ready to level up your skincare game and score some serious rewards? From July 19th to July 21st, we’re giving you **Double Loyalty Points** on all your purchases! Here's the scoop: 1. More Points, More Perks: Double the points mean you can unlock exclusive rewards faster. Think of it as getting more bang for your buck! 2. Stock Up Smart: Now’s the perfect time to grab your favorite SBBC products. Whether it’s that miracle moisturizer or the must-have mask, your loyalty is about to pay off big time. 3. Future Savings: Those points add up to future discounts and special offers. Your skin and your wallet will thank you! Mark your calendars, set your reminders, and get ready to glow up with double the benefits. Happy shopping, and may your skin be ever radiant! ✨ #GlowUp #Beauty #BeautyInfluencers #BeautyRedefined #LuxuryBeauty #Selfcare #RadiantSkin #SkinRejuvenation #SkincareAddict #Glowingskin #SkincareRegimens #SkincareRoutine #Makeup #Skin

Video (12/100) - 51 Secs Struggling to connect with your audience? The PAS framework is here to help! The PAS framework focuses on Problem, Agitation, and Solution. Here’s how to use it for skincare products: 1. Problem: Identify the problem your audience faces. Example: 'Are you tired of dealing with dry, flaky skin?' 2. Agitation: Agitate the problem to make it more relatable. Example: 'Dry skin can be uncomfortable and affect your confidence.' 3. Solution: Present your product as the solution. Example: 'Our hydrating skincare line deeply moisturizes to leave your skin soft and glowing.' This framework is effective because it resonates with the audience’s pain points and offers a clear solution. Apply the PAS framework to connect with your audience on a deeper level.  Save and share if you found this useful for your marketing strategy! At the end, outcome matters! #PAS #PASFramework #reach #idealaudience #marketingstrategy #instagramaudience #painpoints #solution #example #marketresearch

Consumers are demanding MORE functionality from their #skincare and #beauty products 💅 In this report, we explore the skincare trends permeating the #cosmetics category. Our tech has analyzed 8+ million posts from TikTok, Instagram and 100+ sources to predict what’s next in the lips and face spaces. Get the report here ➡️ https://bit.ly/3zDUYnh