garvin & co.’s Post

Pssstt..Don't sleep on this resource! Whether you're aiming to forge deeper connections with fans, delve into the impact of social responsibility in sports, offer guidance on brand strategy, or navigate the landscape of sports marketing, this playbook has you covered. Why It's a Must-Read: 🎯 Deep Dives into Fan Psychology: Gain a comprehensive understanding of what drives modern sports fans, from nostalgic childhood memories to their contemporary streaming habits. 🎯 Strategies for Authentic Engagement: Learn how to create campaigns that resonate on a personal level, turning fans into brand advocates. 🎯 Innovative Case Studies: Be inspired by real-world success stories, like our collaboration with Intuit and National Football League (NFL) star Robert Woods. These examples highlight storytelling's pivotal role in impactful marketing. 🔗 If you haven't explored the playbook yet, now's the perfect opportunity to uncover effective strategies for engaging today's dynamic sports audiences. Download your copy now: https://lnkd.in/e4fEgbwk #SportsMarketing #Infillion #FanExperience #SportsAdvertising

Unveiling 'THE NEW SPORTS FAN': A Playbook for Today's Sports Marketing 📘 In the world of sports, understanding the fan is key to unlocking marketing success. "THE NEW SPORTS FAN" dives deep into the media, tech, and demographic shifts that are shaping how audiences engage with sports today. From the rise of 'Constant Content' that keeps fans hooked beyond game time to the 'Fandom 360' experience that transforms live sports into immersive events, we're witnessing a revolution in fandom. ➡️ Constant Content: Discover how unconventional content forms are creating new sports Constant Content: Discover how unconventional content forms are creating new sports fans. ➡️ Fandom 360: Learn why the full, end-to-end live sports experience matters more than ever. ➡️ Underdogs Rising: See how niche sports are gaining mainstream momentum. ➡️ Streaming Showdowns: Navigate the challenges and opportunities in the shift to streaming. Each trend reveals a facet of the new sports fan's world, offering actionable insights for brands looking to score with today's diverse, dynamic audiences. 🔗 Ready to deepen your playbook? Download "THE NEW SPORTS FAN" now for the strategies and insights advertisers need to connect with sports audiences today: https://lnkd.in/e4fEgbwk #SportsMarketing #NewSportsFan #Infillion #DigitalMarketing #AdTech

Curious about how the biggest sports properties in the world have performed on social media? 🤔 The Digital Value of Fans is now live! ⬇ 👇 From understanding the value brands have generated with digital activations to the importance of all social media created by rights holders 💶 📲

JUST.CAN'T.GET.ENOUGH!! 💪 Are you looking to absorb as much data as possible on the women's sports movement? See what Nielsen Sports has to say in terms of fueling growth. And hear from some of the best brands who are pioneers in the space like Google's Molly Beck who spoke at our recent "Driving Value through Women’s Sports" Webinar. “[Women’s sports] didn’t get here by using the same playbook as men’s sports”  – Molly Beck, Sports and Entertainment Strategy Lead, Google Insights are incredible and if you missed the webinar => DM me for a link to the recording. #womenssports #linkedinsports #insights #sportsdata #wnba

Ever wondered how closely your genes align with those of your favourite athlete? 🔬 Well back in 2016, San Francisco 49ers football fans did, willingly handing over their DNA for that exact comparison. Reading through Marketing Brew this morning, this story peaked my interest. As a marketer with insights into the world of fandoms, it was clear that this innovative approach showcased the potential for groundbreaking fan engagement and spotlighting the exciting future of data-driven sports marketing. Here’s what I learnt: While not every marketer can tap into such intimate data as that from the San Francisco 49ers in 2016, it appears that access to sports data is obtainable yet largely untapped. However, Verizon’s Director of Sport Partnerships noted a reluctance among teams to share data, citing concerns about losing fans to rival teams. So it appears that a shift in perspective may be needed to achieve collective acceptance. I am excited to see how brands choose to leverage data this year as they continue to tailor campaigns for more personalised fan experiences.

It's time of a year again! After a while, Horizm is back to summarize the digital values of the leagues, teams, until talents from any sports around the world 🌏 The report also added the top digital-valued brands alongside with the top activated social media contents 🤳 Click below to see more 👇

Have you downloaded Infillion's "The New Sports Fan" yet? You might want to even if you didn't think you did, because I dropped in an editorial Easter egg for all the black cat lovers out there. 🐈⬛ But even if you aren't a cat person, this new research report will give you tons of insights about sports fans' content consumption today, and what advertisers can do to reach them. Check it out and let me know what you think!

🚀 Your brand deserves to be seen. We make sure it’s not just visible, but unforgettable. From strategic media planning to captivating creative execution, we tailor campaigns that resonate across every channel—TV, radio, digital, and more. 🎯 Ready to elevate your brand’s presence? Let’s craft a media campaign that not only reaches your audience but also leaves a lasting impression. Plan your media campaign with us today and watch your brand soar! 🦋 #MediaCampaign #BrandAwareness #ButterflyCommunication #CreativeEffect #MarketingStrategy

A GREAT article highlighting the power of sports radio and the passion of it's listeners! "Hearing is more likely than seeing: Among sports fans, the research finds, 80% say they avoid TV ads, but only 20% skip radio ads. Audacy also says listeners are four times more likely to catch a brand’s message on sports radio than TV; and that 73% spend more time following a favorite team on sports audio than sports-related digital media. The best of both words. The research finds that brands that combine sports talk and live games get the best results. So-called “Superfans” don’t tune out when the game is over; they instead tune into sports talk throughout the week. Brands that only advertise in live games are missing 80% of sports fan action, Audacy says. Forty percent of “Superfans” actually prefer sports talk to live games."