Tim Hadzima’s Post

Today’s leading #sports organizations are are revolutionizing fan #experiences through complex #entertainment districts to create an exciting game day experience. Take a look at PwC's Sports Industry Outlook 2024 for the hottest trends shaping the industry: https://pwc.to/3KPIkls

📈 Did you know? 📈 Around 12% of global marketing revenue is currently spent on sponsorships, with a substantial portion directed towards sports-related projects. This share is expected to grow, reflecting the high engagement and return on investment that sports marketing offers. Sports Sponsorship Market: $76.33 billion in 2023, projected to reach $161.12 billion by 2032, growing at a CAGR of 8.7% (Expert Market Research) (SponsorUnited). Key Drivers: The rising popularity of women's sports, the integration of AI and AR/VR for fan engagement, and the expanding landscape of sports betting sponsorships (SponsorUnited) (PwC). The dynamic and evolving nature of sports marketing makes it a key area for brands looking to maximize their impact and reach. Stay tuned for more fascinating comparisons in my "Did you know?" series. #SportsMarketing #Sponsorship #MarketingTrends #DidYouKnow #IndustryGrowth RUSHMANS

Global football season has kicked off! Engaging Gen Z is critical to drive growth in all aspects of live sports - from participation to just getting them to watch; however, engaging Gen Z is complicated. My colleagues Driss Belrhiti, Jeffrey Goldstein and I have put together a framework for engaging (and retaining) Gen Z's interest in live sports. Please give it a read - would love to hear your thoughts! #genz, #football, #sports, #sportsbusiness https://lnkd.in/gNSG8DBV

As a sports fan lifelong and a conossieur of sports watching in local bars, this article by members of our team has some great nuggets how the next generations consume and enjoy sports. Check this out when you have a minute to read

Interesting in Sports consumption by Gen-Z, read our recent article on Medium https://lnkd.in/dh3pvMCp

🌟 𝐏𝐰𝐂'𝐬 2024 𝐒𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: 𝐌𝐚𝐣𝐨𝐫 𝐓𝐫𝐞𝐧𝐝𝐬 🌟 - 🏀📺 𝐀𝐈 & 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: AI transforming fan experiences and a major shift towards DTC streaming in sports consumption. - ⚽🏆 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬: League expansion, including NFL and NBA, and the rising momentum in women’s sports highlighted by increased viewership and sponsorships. - 💹🎉 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 & 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧: Record sports valuations and M&A activities, alongside the development of entertainment districts for year-round enjoyment. - 🎲🎓 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 & 𝐍𝐂𝐀𝐀 𝐑𝐞𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Evolving sports betting landscape with new entrants and significant transformations in NCAA Division I. - ⚽ 𝐒𝐨𝐜𝐜𝐞𝐫'𝐬 𝐔.𝐒. 𝐒𝐮𝐫𝐠𝐞: Increased popularity and influence of soccer in the U.S., marked by growing MLS viewership and attendance. #SportsIndustry #PwC #SportsTrends #ArtificialIntelligence #PwCinsights #LeagueExpansion #SportsValuation #WomensSports #EntertainmentDistricts #SportsBetting #NCAA #Soccer

Starting the new year off on the right foot! Our #HypeHer Women’s Sports Research Report was highlighted by Marketing Brew. Check out the feature at the link below. #RaintheGrowthAgency #WomensSports #marketinginsights

The Rise and Rise of Women´s sports... latest research from Women's Sport Trust https://bit.ly/488KLuN #recruitment #jobs #hiringstaff #executivesearch #sportsmarketing #digital #marketing #PR #corporatecommunications #sponsorship #returners #EDI #socialmobility #underrepresentedtalent #ethnicity

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐡𝐚𝐬 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨𝐨𝐥 𝐟𝐨𝐫 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐦𝐨𝐧𝐞𝐲 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐢𝐧𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐥𝐚𝐫𝐠𝐞𝐫 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 𝐚𝐧𝐝 𝐨𝐭𝐡𝐞𝐫 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬. "As TikTok started to become a thing, I was like, 'Oh no, I shouldn't do that. I'm just going to focus on soccer.' It's such a loss," she said. "The fans are so connected and so emotionally engaged that using these platforms will only help us as we transition out of the sport." Don't underestimate the power of social media! It's your chance as an athlete to create a better future for you! #sportsponsorship #patrociniodeportivo #patrocinio #sportsmarketing #marketingdeportivo #sportsbranding #sportspersonalbranding #marcapersonal #marcapersonaldeportiva  #marketing #sponsorship #salessponsorship #salessportssponsorship #branding #storytelling #sliceathleteservices #sports #deporte #deportes #altorendimiento #atletas #deportistas #marcas #colaboraciones

The Rise and Rise of Women´s sports... latest research from Women's Sport Trust https://bit.ly/488KLuN #recruitment #jobs #hiringstaff #executivesearch #sportsmarketing #digital #marketing #PR #corporatecommunications #sponsorship #returners #EDI #socialmobility #underrepresentedtalent #ethnicity