Tim Chan’s Post

So catchy - and very clever.

I really love brands, and I was doing a reflection this week about the subject. I was thinking about Mickey Mouse, Nintendo and some others, and sharing with the team some thoughts. I asked what they felt seeing the logos and silhouette of Mickey. With Mickey thoughts like "happiness" "childhood", the body language of giving a self hug... With Nintendo I recall someone saying "fun fun fun" in a very energetic way. The pace they used to speak, the words, the body language.. all things that make my observational exercise brighter than I thought it would be. And then I revealed to the team that these brands are more than 90 yo each.. Nintendo even passed the 100!!! And still running to the new generations!! How? How is that possible in such a crowded world full of new services, products, voices, ... the answer was clear to me: Brand. The full exercise of brand, that connects with humans by being human, by sharing and addressing an emotion, by measuring how that emotion lands on people and keeps nurturing it. By measuring the tone and the what to speak in each moment of the journey with the clients. And by actually caring. That's how you create the bread for today, but also the bread for tomorrow. By brand. By being consistent and human. And this campaign just landed perfectly, with nostalgia, fun, pleasant to watch. Well done 🤘

We all know the History Of The Age-Old Cola Rivalry, right? The saga of two titans: Pepsi and Coca-Cola, whose battlefields are supermarket shelves and whose weapons are iconic red and blue logos. Beyond taste and aesthetics lies the soul of these colas. Pepsi thrives on high-energy, music-infused campaigns. It’s the friend who drags you to a concert, urging you to dance in the rain. Coke, on the other hand, gravitates toward emotion. It’s the companion who whispers stories between friends, evoking nostalgia and warmth. Their personalities diverge, yet they share the same playground: our hearts. But here lies the crux: COMPARISON. We pit them against each other, dissecting every sip, every label. The same we do with ourselves. Measuring our worth against others, our achievements against theirs. In this relentless quest for superiority, we risk losing our individuality. Our personality becomes a mere echo of external judgments. The Danger of Constant Comparison is Constantly measuring ourselves against others robs us of the present moment. Instead of enjoying what we’re doing, we become preoccupied with external standards. The person whose opinion matters most should be ourselves. Research shows that our comparisons are often biased. For instance, we tend to compare ourselves to highly visible, socially active individuals. Consequently, we perceive ourselves as less social or less accomplished than we truly are. These biased comparisons distort our self-image. Like Pepsi and Coke, we must find our unique rhythm, our uncharted flavor. So, let us raise our metaphorical glasses to the colas, to the brands, and to the lesson they teach us. COMPARISON MAY FUEL RIVALRY, BUT IT NEED NOT DEVOUR OUR ESSENCE.🥤🥤 While comparison can provide motivation, it’s crucial to recognize its impact and adjust our targets realistically. Embrace your uniqueness, hike your own hike, and find joy in your individual journey! 🌟🚶♀️ #comparison #destroys #personality #mymessagetoyou #embraceyouruniqueness #hikeyourownhike #findjoy #inyourindividualjourney ELMANI Zi! YourVirtualOfficeManageMate

I used to work for a hitman. The 80’s and 90’s were cutthroat in the soft drink industry. A former manager often shared stories of how this was a time of deep consolidation. Competition was tight. He was a “corporate hitman” for PepsiCo. His job? Go into a recently acquired market and rehab what used to be local, often family-owned bottle and distribution facilities. These operations had just been purchased by Pepsi. He was the tip of the spear to streamline the implementation of the Pepsi systems. This meant a talent analysis which usually resulted in … letting people go. – One of his keen observations always stuck with me: >>  People who had always worked for the major soft drink companies? They were always a little bit slack. They were used to an abundance of: *  Staff *  Budget *  Support *  Resources His words:   they were lazy. – However… The independent bottlers like RC Cola, for example in the Carolinas. They were work horses. They had come up through the ranks. Every day was doing more with less. If you needed shelf space at the grocery store, and you were Pepsi or Coke? →  Easy. If you needed shelf space, and you were RC Cola? →  Hard. – We are all in a season of doing more with less. If you’ve been at a big company for a while, this may be new for you. However, if you cut your teeth at a start-up, or a small business, this is known as …. Thursday. – REMINDER: Doing more with less is not going away. If you come from lesser-known jobs and have some inferiority about those around you? Take heart. Embrace it. Use your work ethic and resourcefulness to elevate yourself among your peers. Show the team how to do the work. And after a long, hard day… Pop the top on a nice, cold RC Cola, and celebrate another Thursday. P.S.  I’m a Cheerwine guy myself, but had to get the story right in case he reads this!

"Is Pepsi ok"? Not my favourite question! But... Did you see Shaq's epic comeback with Pepsi – an absolute slam dunk of '90s nostalgia! The "I Wish" spot is not just an ad; it's the MVP of Pepsi's 125th-anniversary fiesta and their first facelift in 14 years. Airing during NBA and NFL events is like Shaq swishing a three-pointer – perfect! Shaq's hilarious struggles in everyday tasks are not just for laughs; it's a genius move to flaunt the handiness of Pepsi Mini Cans. The marketing team at Pepsi are turning this into a game – share your fave food with a Pepsi Mini Can, and you might just be in for a signed basketball from the big man himself. It’s great to see brands like Pepsi sticking to what they know but making it fun, modern. Are you Pepsi or Coke?? #Pepsi #CocaCola #Coke #MarketingCampaign #Awesomesauce

Indra Nooyi was the CEO of Pepsi from 2006 to 2018. Her biography contains many pearls of wisdom, like this one on getting better results: “As a leader, I could be very blunt in my drive to make sure we made all the right decisions. In some meetings, I would comment on plans directly and sometimes point out why I thought a unit’s strategy wouldn’t work. “Your strategy makes no sense,” I’d say. “There’s no way you can deliver the return you have assumed in your financial model.” This wasn’t popular—or effective. At some point, George Fisher, the CEO, noted my style and pulled me aside. “Be careful about throwing hand grenades,” he said. “You may turn people off even though you mean well.” George coached me to take a different tack, by saying, for example, “Help me understand how this comes together. As I see it, this technology platform requires a lot of investment and patience. Is it prudent to factor in a quick return?” Much as I hated this new, softer way of asking questions, I found it got results. I appreciated how George spoke to me—one-on-one, straight, and in a constructive tone.” — Source: My Life in Full: Work, Family, and Our Future (Members can access my highlights here).

To all my Pepsi folks, the latest episode of Farms and Frontlines dives into some interesting PepsiCo history. Let me know if you give it a listen! https://lnkd.in/eh6Vppfa

Never say bad things about your competitors. Here are two reasons why not: 👇 1. People might like the other person, and you might hurt their feelings. 2. When you talk about what others are bad at, you forget to talk about what you’re good at. The best people say nice things about others and know when their stuff isn’t the best. This makes people trust them more. So, why was this Pepsi ad good? Two reasons: 1. It was funny and friendly — not mean, just silly jokes. 2. It showed that Pepsi knows it’s not the biggest but still special. Even though Pepsi didn’t win, it was still smart and taught us how to be clever and kind. #marketing #communication #teamwork #companyculture #customerexperience

🏆 Dr Pepper has scored a major victory! 🏆 In a thrilling development, Dr Pepper has surged ahead in the beverage world, thanks to its game-changing college football sponsorships and irresistible new flavors. This bold strategy has ousted Pepsi from its long-held top spot. The introduction of new, refreshing flavors has been a key factor, capturing the hearts of consumers with every sip and showcasing why Dr Pepper stands out in a crowded market. With this winning strategy, Dr Pepper has redefined the game, celebrating a refreshing victory that's bound to be remembered. 🏈 Follow us to learn more insights about of Marketing world. . . . . . #DrPepper #Pepsi #MarketingGenius #FlavorInnovation #GameChanger #SoftDrinkChampion #FootballMarketing #TopSpot #CreativeCampaign #MarketingStrategy #BoldMove #BeverageIndustry #ConsumerFavorites #BrandVictory

Why Complaining About Your Competitors Is a Rookie Mistake — Unless You Do It Like This. Let’s be honest. Trash-talking your rivals isn’t smart. Here’s why: 1. Your audience might like them.   Insulting competitors could insult your customers. 2. Focusing on weaknesses distracts from your strengths.   Why highlight what’s wrong with them? Instead, consider this approach: Acknowledge your competitors’ strengths. Show what makes your product unique. Pepsi made an ad that did this exactly.  It was playful and charming.  No harsh insults, just light-hearted jabs. Pepsi acknowledged its smaller size.  Yet, it emphasized why they’re special.  It didn’t hurt the competition. Instead, it created a memorable impression.  It made Pepsi stand out in a crowded market. Remember, it’s not about tearing down.  It’s about lifting up your own brand. If this perspective resonated with you, please share it and follow Risper Karanja for more.