CEO & Founder | Marketing Strategist | Sales Trainer | Executive for ALF Start Up Accelerator | Podcaster | Start With Occupancy & Outlive Your Life Podcasts Host | 🌟Senior Living Is My Jam🌟
Did you know I used to be an Air Marshaller? 🤔 You know. The person who signals the pilot and help guide the plane to the air bridge safely for passengers to deplane and board their next flight. 🛬 Why is that important today? And, how does it relate to senior living? 🧐 Planes are HUGE! And…I am vertically challenged…😬 Let’s just say I still throw in the 3/4 of an inch to my height when I’m answering the question about it 😏 I equate the plane to the senior living industry and the Air Marshaller to the new upcoming residential assisted living home owners and independently owned senior living operators. They are growing in numbers! Rapidly. Slowly picking up the overflow of need and becoming communities of choice for families… ✅They are full…with a waitlist… ✅They are private pay…at the same rate… ✅They are filling the need of personalization of care…and providing families with options… How do I know? I talk to them daily. 👩🏽💻 One collaboration group in a single state started only a year ago. And, today already have over 11K members. That is in one state alone. 😱 So while larger communities are debating whether to change that carpet, how to hire & retain more staff, and what to do about management turnover… The smaller guys are taking more and more of the market share. They are guiding the plane into a different gate providing a bridge for many families to connect to senior living. And, I am here for it 🙋🏽♀️ Training, coaching, and strategizing with them. 🚨I am also sounding the alarm. Defending and claiming “foul” when there are ample opportunities for change will not win the hearts and minds of the consumer. Those we serve. 💜 So let’s be open to technology, innovative ideas, leadership training, and utilizing social & digital media effectively… #seniorliving #assistedliving #seniorhousing #leadership #healthcare
