Tiago Balbinot’s Post

🎮 What is one way to make Filipino gamers spend on games? How do you measure success in your gaming activations? In an in-depth article for the WARC Spotlight series on e-sports and gaming in Southeast Asia, Tippie Tan, Associate Strategic Planning Director, OMG/OMD Philippines sheds light on how brands can rethink ways to drive value for Filipino gamers within and outside the game by considering various cultural nuances. Ultimately, these Philippines-specific insights indicate a wider trend found in Omnicom Media Group APAC's gaming research titled 'Unlocking Gamers in Asia Pacific': gamers can no longer be considered a niche group. Thank you Rica Facundo for this opportunity! Read Tippie's full article below ⬇ #gaming #mobile #advertising

#MOCASNACK The global online gaming market reached $127 billion in 2023 is expected to grow at a CAGR of 11.5% from 2024 to 2027, according to iGaming Marketing 2024 Stats compiled by Scaleo. Mobile gaming is a key driver, with 51% of game developers focusing on this segment, contributing to the 11% annual growth rate of the global gaming market. Additionally, 67% of gamers have made in-game purchases, with 32% spending more than 10 hours per week gaming. 47% of gamers fall within the 18-35 age bracket, and 12% identify as professional gamers. Furthermore, 1.6 billion people engage in gambling activities globally, with males aged 18-39 representing approximately 82% of online gamblers. #onlinegaming #mobilegaming #ingamepurchases #onlinegamblingforrealmoney

VentureBeat's Jordan Fragen wrote an article today on Niko's findings from our 13 market model reports that we just published! All 13 countries we cover, each one with a 2023-2028e games revenue and gamers market model by segment. Check out the takeaways in the article and even more details with the link I posted in the comments.

📢 Attention, operators: Don't miss this opportunity! Ready to dive into one of Latin America’s most dynamic gaming markets? Brazil's online market for gaming is set to soar, with revenues projected to reach $1.97 billion in 2024 alone. With an annual growth rate (CAGR 2024-2029) of 15.39%, the market is expected to hit $4.03 billion by 2029, says Statista. To capitalise on this booming market, securing your license is crucial. Operators who submit their applications by August 20th can take advantage of the fast-track licensing process and expect a response by the end of the year, enabling you to launch at the start of the year, January 2025.⏳ 💼✨ #BrazilOperators #DeadlineAlert

Slotsjudge and Onlyplay | Games provider have teamed up to launch an exciting giveaway event for the iGaming community. From August 1 to August 31, 2024, participants have the opportunity to win a €500 ($540) cash prize along with exclusive Onlyplay | Games provider merchandise. The winners will be revealed on September 6, 2024. To participate in the giveaway, players need to engage with Onlyplay’s newest game releases. Christina Muratkina, the CEO of Onlyplay, remarked, "Partnering with Slotsjudge for this giveaway allows us to gain valuable player feedback on Piggy Tap. This feedback is crucial for us as we strive to surprise players with unique products and create exciting, memorable moments." Jekaterina Dubnicka, Marketing and Communications Manager at Slotsjudge, commented, “Working with Onlyplay on this iGaming giveaway is a thrilling opportunity to enhance the online gaming experience for many. Our collaboration aims to create a memorable event that will set new trends in the industry and open up new, unforeseen possibilities in entertainment.” #igaming #gaming #gambling #gamblingnews #casino

Southeast Asian Mobile Game Market Insights 2024: - Strategy games downloads increase by 14% YoY, but its iap-revenue has decreased by -3% YoY. - Strategy and RPG genre together contribute to nearly half (47%) of overall IAP revenue. - Sports games aren't a separate category in downloads pie-chart, but its overall IAP-revenue contribution is 9%; Sports games IAP growth is +39% YoY. Konami's sports mobile game, eFootball™ 2024, led the revenue growth chart with a remarkable surge of nearly 90% in period-over-period revenue. Source: Sensortower https://lnkd.in/g8rxnNiD

Booming Games has unveiled its latest partnership with Vibra Solutions, a platform developer with a strong focus on the Latin American market. This alliance allows Booming Games to broaden its market reach by tapping into new demographics and regions where Vibra Solutions has a strong presence. Conversely, Vibra Solutions will benefit from integrating the diverse and high-quality themes characteristic of Booming Games' portfolio into its content lineup. This collaboration not only enhances their competitive stance in the industry but also aims to deliver enriched gaming experiences to a wider global audience. It highlights their shared dedication to excellence and growth within the evolving online gaming sector. Frederik Niehusen, the chief commercial officer at Booming Games, stated: “This partnership is a pivotal moment for us, emphasizing our collective goal of advancing gaming experiences. Our association with Ronaldinho underscores the significance of the Latin American market for us. The collaboration with Vibra Solutions amplifies our brand presence and reinforces our commitment to innovation in igaming. Together, we strive to elevate gaming experiences worldwide and set new industry standards.” #igaming #gambling #casino #icasino #games

🚀 5 Key Areas to Boost Your Platform’s Success ⭐ Expand Your Game Portfolio: Diversify your offering with MegaFair’s new skill-based games. Our global matchmaking system connects players from across platforms, ensuring high engagement even with a smaller player base. ⭐ Optimize for Mobile: Ensure your platform is mobile-ready. The gaming world is increasingly mobile-first, and our games are optimized for seamless play on all devices. ⭐ Utilize Data for Personalization: Leverage data analytics to personalize game recommendations, increasing player retention and engagement. ⭐ Engage Players with Tournaments: Host skill-based tournaments. Our new category of games offers exciting competitive play, enhancing player loyalty and boosting their lifetime value (LTV). ⭐ Integrate Seamlessly: MegaFair offers a flexible API for quick and easy integration, allowing you to launch new game categories without needing major development resources. Ready to elevate your platform? Let’s partner up and boost your platform’s performance with our innovative solutions. Contact us for a demo today! #iGaming #SkillBasedGames #GamingInnovation #PlatformOptimization #MobileGaming #PlayerEngagement #DataAnalytics #GameTournaments #NewGameRelease #GameDevelopment #MegaFair #GamingTrends #Bingo #Solitaire #iGamingCommunity #TechInGaming #PartnerWithUs #BoostYourPlatform #GlobalMatchmaking

Middle east and Africa are on the rise

🎮 China Approves 113 Domestic and 15 Imported Games, Including Goddess of Victory: Nikke 🚀 On October 25, 2024, China’s National Press and Publication Administration (NPPA) granted licenses to batches of domestic and imported games. Notably, Goddess of Victory: Nikke, developed by South Korea’s Shift Up and published by Tencent, was initially considered a challenging approval due to its highly stylized, anime-inspired art style, yet it is now among the approved titles. 🎮🇨🇳 📱Domestic Games: This latest batch brings the total number of domestic game licenses to 1,072 so far in 2024, marking a 36% increase year-over-year compared to 786 licenses through October last year. Among the newly approved, 111 are mobile games, including 6 cross-platform titles for mobile and PC. 🌍 Imported Games: With 15 additional imported games approved, the total import game licenses granted in 2024 now stands at 91—a substantial 57% increase year-over-year from 58 at this point last year. All newly approved imports are mobile games, with 3 being cross-platform for mobile and PC. 🔄ISBN Update List: NPPA also updated a batch of three game approval changes. Among them, NetEase’s Sky: Children of the Light added a PC version, while two other games updated their operating entities. This regulatory move highlights the NPPA’s ongoing support for the game sector, and continues to demonstrate the thriving landscape of China's game industry. 🚀🌟 #ChinaGaming #GameApproval #GameIndustry #MobileGames