The linear production system in fashion is the roadblock [and the ones gatekeeping it]. The dependency on stratified textiles waste input is suboptimal, that’s true. Also valorization is preferable instead of recycling. Nevertheless the purchasing behavior of the fashion industry and the insertion point of the Renewcell product in the fashion textiles linear production system is the real problem [..”Fashion Industry doesn’t buy fibers…”].
The fallacy is explicable with the System Dynamics Theory of Forrester, describing
interdependencies among system elements. In the context of fashion, a linear production system often dominates, characterized by a one-way flow of resources from extraction to disposal.
When an innovation is introduced into such a system, it may temporarily disrupt the linear flow, but the system’s inherent structure tends to assimilate the innovation, returning to its original trajectory. This phenomenon occurs due to reinforcing feedback loops that reinforce existing patterns and resist change.
Recycling textiles within the fast fashion system serves as evidence of its inefficiency. While recycling addresses some environmental concerns, it doesn’t fundamentally alter the linear nature of the production system. Instead, it perpetuates the cycle of overproduction and waste generation inherent in fast fashion. The need for recycling arises as a response to the system’s unsustainable practices, highlighting its inability to operate within ecological limits or create long-term value.
Attempting to insert innovations into a faulty linear production system like fashion, particularly in the realm of mass-market luxury, is not advisable because the system tends to assimilate the innovation without fundamentally changing its unsustainable nature. Furthermore, the necessity of recycling textiles within the fashion system underscores its inefficiency and inability to address the root causes of environmental degradation and resource depletion.
Best case an encapsulation of the intrusive mechanisms by the system - is tolerated, yet only with the aim to control the novelity [Capsule collection]… conclusively it is illogical to adapt to a linear production system which is exploitative- especially in the early sequences [a non woven dissolvable pulp sheet for conversion into fibers].
Only stringent ♻️ laws [EU Green Deal Regulations] against the fashion industry, the highest possible level of vertical integration [>90%] and valorization will solve that problem.
Technology was not the issue - if you look at the Renewcell approach.
#furhumanity
Co-founder & CEO of Inexture Solutions Limited | We help businesses accelerate through AI automation
1moThis is a fantastic development.