THOR Associates’ Post

Did you watch Hey Hey it’s Saturday back in the day? How good was it… watch this segment. Audience questions… As a young fella you wouldn’t go out till Hey Hey was over…. Laughing away with Mum, Dad, and my brother and then you could head out with your mates. Or you would tape it on VHS and watch it Sunday morning… I think this was the moment that I knew #media was for me… TV, media, #entertainment, #storytelling, #news and everything that goes with it. I only just turned 18 when I was in the audience of Hey Hey… I was there with my mate Scott and we had a ball. The energy, the production, the professionalism and the outright entertainment value was through the roof. I have been in the audience of many TV shows but this was the most memorable for obvious reasons. There is room for this type of show to come back, we need it, not just because of all the doom and gloom in the news cycle but because we need to be entertained, informed and enlightened. If you want to catch up on old Hey Hey episodes you can www.heyhey.tv and like Netflix watch the catalogue of brilliant content. #media #mediarelations #publicrelations #mediatraining #mediastable #mediastrategy #experts #expert #expertregistry #communications

What ingredients make a successful entertainment format recipe? > Self-discovery Moments of self-discovery make compelling and emotional stories which is why they work so well as an ingredient in TV formats. It’s because they are as authentic as they come so the viewers can relate and feel a connection with the cast. We could be watching a show with the contestants learning and trying to master (as best they can) a new skill. Strictly Come Dancing is a perfect example, where the challenge is to learn a brand new dance style each week to perform in front of an audience of millions on live TV.  A  huge physical and mental challenge for the cast, who must work hard to succeed and overcome the obstacles in their way. The size and nature of the challenge for the cast in Strictly Come Dancing means viewers can be sure they’ll witness many of these dramatic moments across the show’s season, following the cast’s transformation from novices into dancers. And seeing the celebrities struggle, fail and succeed through a challenging number of weeks helps viewers feel more engaged with the cast and experience and form  a deeper connection with the real person behind the celebrity. When they develop this by sharing a dance motivated by some kind of adversity, such as the death of a loved one, it is all the more poignant and therefore emotive. And as crude as it sounds, emotions make good TV: they are central to the premise of drama. #entertainment #tv #youtube #shows #formats #socialfirst #digital #content #video #competition #gameshows #quizshows #realitytv #strictly #selfdiscovery

There are new opportunities at every phase of a boom-bust-expand-contract-consolidate business cycle and at this moment, independent TV is one. In a space with some rapidly changing to the point of fluid audience behaviors across platforms (the rise of short form video, the continued strength of non-traditional platform like YT), this also is really smart. https://lnkd.in/gFuTZDxc

🎙 Excellent Podcast🎙 In this episode, titled "Were TV Ads Better in the Old Days?" (link in the comments ⬇️), we dove into a discussion about the nostalgia-inducing world of classic UK television commercials. 📺 With hosts Matthew Newman, Kevin Owens, and Marc Runkee, we explored a series of advertisements that not only entertained but told captivating stories. Here are 3 key takeaways from this episode: 👉 The Cultural Impact: We discuss how these advertisements became cultural moments. Unlike many modern ads, these classics had a lasting impact that resonated with audiences and became a part of the cultural fabric of the time. 👉 The Music: One fascinating aspect of these commercials was the use of music. We explore how the music became a key element that elevated the storytelling and even went on to become popular chart singles, adding an extra layer of connection for viewers. 👉 A Blend of Familiarity and Innovation: With references to cartoons from the 80s and a certain visual style, these commercials managed to feel both nostalgic and fresh. They blended in perfectly with the cartoons we grew up watching, creating a familiar yet captivating experience. Trust me, it's a trip down memory lane you won't want to miss! 🎉#TripodBehindTheCreative #TVAds #Nostalgia #Advertising

Discover the importance of a strong audience takeaway for Unscripted TV Success. From informative value to useful tips, learn how to craft a clear, specific, and memorable essence for your show with the below blog post. Read more to know: https://lnkd.in/gww_gwUU #TVProduction #StorytellingTips #UnscriptedTV

Today is National TV Host Day-- and when it comes to marketing, this can have a whole new meaning! Television interviews are often added to television schedules as a way to connect with your business, and are a great way to get some extra air time. Learn more about how television interviews can benefits your businesses marketing with our new blog, https://bit.ly/3ZG1mU5 #MediaVenue #MarketingPlan #Advertisements

Did you know Bob Ross never actually got paid for his famous TV show? He filmed 381 episodes that aired to over 80 million people each day and just provided free value. It grew him a massively loyal fan base, and then he used the platform to sell paint and art supplies. He never pushed them in his shows, he just kind of mentioned the products in passing. The products flew off the shelves and he built a $15M/year enterprise by 1991. He’s basically an OG content creator if you think about it, and we can all learn a lot from that. #marketingideas #marketingpsychology #contentcreation

In the latest episode of the Ad Watchers podcast, Eric Unis and I revisit a common issue area in advertising law: disclosures. Join us as we discuss disclosure cases before the National Advertising Division. Listen in: https://lnkd.in/euDRMsUa #AdWatchers #Advertising #AdLaw #Disclosures

Did you know P&G invented Soap Operas? In the 1930s, P&G needed fresh growth plays. Radio was sweeping the US. Instead of building boring ads. They produced new dramas to naturally advertise their products. Every week, a new episode. Not just a "sponsor" ad. They literally produced the show. TV sweeps the nation. Rinse Lather Repeat. Launching shows like The Guiding Light, As the World Turns, Another World. Entertaining content customers LOVED. P&G even launched its own Content production biz. They successfully ran this playbook for 80+ years. Producing shows their core audience wanted. Then running ads to that audience to drive massive sales. It’s an unconventional growth strategy that led to massive success. Next time 1 of your new Growth ideas is 'too crazy'. Remind the team P&G built a consumer empire By inventing a major TV category. #shopify

Harnessing the Power of Emotional Marketing in TV Commercials 💡 Emotional Marketing: How to Create TV Commercials that Resonate 📺 Emotional marketing can significantly enhance the impact of your TV commercials. Here’s how to leverage emotions effectively: Know Your Audience: Understand the emotions that drive your target audience and tailor your message accordingly. Compelling Narratives: Craft stories that evoke emotions such as happiness, nostalgia, or inspiration. Authenticity: Ensure your message is genuine and relatable to build trust and connection. Visual and Audio Cues: Use music, visuals, and sound effects to enhance the emotional appeal. Call to Action: Direct your audience on what to do next while they are emotionally engaged. #EmotionalMarketing #TVCommercials #BrandEngagement